This was the week when investor interest hit ever higher feverish pitches as (not sure if you heard about this or not) Facebook prepares to go public. The temperature rise was enough for the issue to get oversubscribed, giving the social network the room to raise its valuation even more: to a mind-boggling, eye-watering, pants …
What sort of phone are you using? How did you originally hear about it? Could it possibly have been due to an advert?
What TV programs do you watch? How did you hear about them? What films do you see? Were any of them based on trailers you'd seen previously in the cinema?
Same applies for more-or-less everything in this world.
Like it or not, advertising is a fact of life, and it works on everyone.
Sorry mate, I don't believe direct advertising works on me either. If it can't engage my Interest, or even Awareness, it's not going to produce a sale.
It so happens that I have an iPhone; The first one I got was a 3G, so I didn't fall for advertising hype. When I started looking for a replacement (smart) phone for my previous 5-year-old phone, I did my research and got something that "just worked" - in my considered opinion, and to the disgust of my Android-bearing peers.
True, I had to be aware that a variety of smartphones existed, but that didn't come from looking at ads.
TV? Mainly recycled comedy. Films? Last went to the cinema in 1998. They'll be on Sky soon enough. Games? If they're still selling well 6 months after release, they're probably worth playing. Car? A Toyota Avensis, because taxi drivers regard them as comfortable, reliable etc.
OTOH, without advertising dollars there would be no WWW as we know it. So please, Mr Advertising Agency Exec, keep pumping out your ads for the 90% who CAN be influenced by shiney-shiney
I bought my phone on the strength of a review I read here !
I don't have a tv. I don't watch films at the cinema; usually I get around to rated films via reading imdb reviews and buying the dvds cheap on ebay.
I don't have ads enabled on my browser, live in the countryside so don't see to many advertising hordings, I don't buy any newspapers or glossy magazines and so forth.
Basically advertising all but passes me by, which is good as I don't like seeing or hearing 'lies' that people are paid to make up.
In short ad.agencies and their preening egotists belong on a B-Ark with the other useless third. ;-)
If you link it to a specific thing to sell such as a direct link to where you can buy the product.
A friend's business uses it to sell concert tickets and has been doing very well out of it, so much that they have cut back on the amount of print advertising that was costing hundreds of dollars with no direct way of tracking sales from deployment.
I have also had experience with Google Adsense and AdWords. Not really the best idea to run both on the same site as it is difficult to raise enough profit from AdSense to pay for Adwords. Still doesn't stop Google sending me the "free $100 trial" for AdWords though (you have to through in some of your own money to use it.)
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