One Trick Pony?
They have a hit game (the likes of which have existed before them, but they did it well and got lucky), but not compelling characters. People watch series etc for compelling characters, they need a point of engagement, and frankly I don't see that with the Roxio stable. Go on, name some birds, and tell me its main character traits... Much easier for Disney's lot - Mickey (happy go-lucky, enthusiastic, all-American), Donald (cheeky, often frustrated), you get the idea.