When I worked for MS
They had posters showing their phone shooting down Nokia - then the only smartphone of any significance. Looks like Microsoft have succeeded with a cunning ploy of putting a puppet at the top of Nokia armed with a large knife.
The real truth is that Nokia could have succeeded, could have beaten off both Android and iPhone. Simply all they had to do was get shot of the lazy incompetent and useless marketing department and put some people that had some get up and go in their place.
I mean - the N8 is a FANTASTIC phone with a brilliant camera, brilliant build, brilliant phone call quality, superb applications, neat user interface and a store of bolt ons if the myriad of built in apps finally bores you (it will take some time). But how did Nokia advertise it? They had a blind guy taking photos of a roller coaster - I mean, come on what the ***** was that all about?
I have seen films made for internal Nokia consumption showing the phone in use through out the day - it was brilliant, I have seen the wonderful feature film actually shot entirely using an N8 (and no, you can't tell it wasn't shot using a huge expensive film camera), the strange film shot of flying bugs - shot by phones attached to the bugs themselves.
Come Nokia shareholders - get shot of Elop, get shot of the current marketting failures, put some new markettign people in place, get your wonderful products in the shops, let people know they are there and get back to number 1 in the smartphone stakes.
And, yes, sue the BBC for its continual advertising of iPhone - it really isn't supposed to advertise and it clearly is - any balanced reporting would cover the frequent Nokia, Samsung, Blackberry launches as well as the iPhone launches, but as they don't then they are clearly biased.