back to article MC Hammer getting into search business

Stanley Burrell, AKA MC Hammer, is getting into the search business with a startup called Wiredoo. The former parachute pant-wearing artiste was previewing the new search engine at the Web 2.0 Summit in San Francisco, and said that the concept was based around relationship searching within keyword boundaries - what he called …


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  1. Anonymous Coward
    Anonymous Coward


    Say no more.

  2. Horridbloke

    Hammer time.

    1. BigUglyDean

      Damn you, Horrid, you beat me to it!

  3. Silverburn

    It's hammer time

    Deep searching...?

    "you can't touch this"

  4. BoggyBumblebee

    I'd like to see the SafeSearch option that plays "Can't touch this" when you click on an iffy link.

  5. skeptical i
    Thumb Up

    Please Hammer Don't Hurt 'Em

    My-my search'll hit google so hard, it'll make 'em say oh Lawd ...

  6. pctechxp

    Message displayed when Hammer's search returns nothing

    u can't search this.

    1. James O'Brien
      Thumb Up


      And here I was thinking I was the only one who was going to post that line.....

      But nice one bro. Love it

    2. Daniel B.
      Thumb Up

      The first thing that happened when I read "MC Hammer search engine" was that my mind started playing U can't touch this with "U can't search this".

  7. easyk


    sounds legit to me... perhaps a little too legit even

  8. QrazyQat

    Please Hammer don't... wait, there's only like 4 jokes connected with the guy. Even the Jonas Bros. could net you 8 or 10.

  9. Goat Jam

    M.C. Hammer

    Wouldn't an online auction site be more appropriate?

    1. Martin Lyne

      "Under the MC Hammer"

      Welcome to accidental porno territory.

  10. kain preacher Silver badge

    Did some out of work comedian bribe some one ? From seaman (he was in the navy no jokes) to rapper to preacher and now this.

    1. Elmer Phud Silver badge

      "“We don’t really need just another search engine, but if something adds value then why not?”"

      I think the word 'value' says it all.

      He must be runing out of dosh or fame points or something - but the first bit is right, we don't need another search engine. We just need people to understand how the existing ones work.

      Anyway, Rick James uses his stuff far better

  11. Jon Double Nice

    Somebody has to post this:

  12. Silverburn

    Career path?

    What I want to know do you get from baggy pants and pop rap to search engines?

    1. TRT Silver badge

      via the God Squad, apparently. Talk about diversification!

  13. joshimitsu

    dressed down?

    i.e. no hammerpants

    1. takuhii

      maybe he crabbed onto stage, to make up for the lack of parachute pants!! LOL

  14. TRT Silver badge

    Whatever. The service is bound to be pants.

  15. Anonymous Coward
    Anonymous Coward


    1. John 62

      Hammer time.

      Break it down....

  16. takuhii

    Let hope he "turns that mutha out"

  17. Anonymous Coward
    Anonymous Coward

    From "1001 Second-Rate Chat-up Lines"

    "Would you like a wiredoo?"

    "What's a wiredoo?"

    "It carries electricity and communications signals."

    (Not as good as "wormdoo". Why yes, I *did* rip it off Red Dwarf- badly- thank you for asking!)

  18. NogginTheNog

    Parachute pants?

    Judging by that photo his trews are still too long, or he needs a belt (no not a slap round the head)!

  19. Robert Moore

    At last

    I will be able to find some meaningful results when searching for "parachute pants"

  20. Graham Bartlett

    Ring the bell, school's out

    Can't the guy get into email filtering?

    Yes indeed. it's Stop Spammer Time!

  21. Anonymous Coward
    Anonymous Coward

    When searching for p0rn....

    does it ask "Have you seen her"?

  22. Rob Dobs

    poor reporting Reg

    Jokes aside, (and the above shows how easy)

    How did Hammer get into Search engine technology?

    Is he simply a spokesman for the organization or has he actually picked up some coding and programming skills in his retirement?

    He has proven to be a clever character in the past....Now that he has declared Bankruptcy, and cut of the massive entourage (plus money from a few recent commercials) I could actually believe that he had some influence in this other than being a gimmick face for the company....but that's what the reporter writing the article is supposed to FIND OUT!!!.

    thumbs down to reg for repeating some news but adding nothing to it..Next time at least tell us how he is involved.

    A quick look at a few similar articles revealed two key bits of information: Hammer is homies with a lot of tech nerds in the SF area, and is a venture capitalist, so he is probably just helping fund/promote the service.

    More important fact: Google's Brin was in the audience. So it appears that if Hammer has any brains, he has already filed for patents on the business process/technology, and is most likely looking for a quick (but profitable) pay out from Google.

  23. Chad H.

    Normally I'd make some sort of witty remark

    But I can't touch this.


  24. BigUglyDean

    Who knows?

    Say what you want about Mr. Burrell/Hammer, but he's not a dummy. (Personally, his music always bored the piss out of me, but that's neither here nor there.)

    His biggest mistakes --- which he has hopefully learned from --- were in who he trusted with his money when he was riding high, and assuming his style would last longer than it did. He forgot that hip-hop fashion doesn't age like wine, but like yogurt.

    Look, he's a smart guy with a good work ethic, so hey, more power to him.

  25. Anonymous Coward
    Anonymous Coward

    i cant touch this

    Using a hammer when a screwdriver is required? Look in my eyes man!

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