back to article Sony turns to augmented reality to sell tellies

After a new telly but not sure how it'll look in your living room? Sony has come up with a neat way to find out, using augmented reality. Print out the marker you can download from Sony's site. Position the print where you plan to place your panel. Take a snap with your phone or camera, and when you've uploaded it to Sony's …


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  1. KjetilS


    Sony should be careful so they don't get sued by Apple :P

  2. Anonymous Coward
    Thumb Up

    Gotta say...

    ... Well done Sony, that's a genius idea.

    Augmented reality is one of those things that are so simple in concept, but amazes me anyway at the things we can do in small packages like our smartphones. Be great if one day we could virtually try on clothes, look at homewares in our living room etc

  3. Anonymous Coward
    Thumb Up

    Upload the "image"

    Im sure Lulzsec/Anonymous are all over this section considering Sony's previous security encounters.

  4. Lottie
    Thumb Up


    A simple and elegant idea. Nice one Sony!

  5. Anonymous Coward

    First 2 pics... that a Vulture I see in the background?

  6. EzJ

    Simply Awesome

    I really do hope this becomes much more of a trend, especially with furniture manufacturers. I really could have done with that the past year or so whilst trying to decorate my house :)

  7. SmallYellowFuzzyDuck, how pweety!

    Title goes here

    Oh we could have some fun with this!

    Place marker in a half full skip, take picture, upload.

    Place marker in an alley next to some bins, take picture, upload.

    Place marker at a bus stop, take picture, upload.

    Place marker in the middle of the road, take picture, upload.

    Anyhow, you get the idea. The unwanted Sony telly gallery, ho ho.

    1. Anonymous Coward
      Thumb Up

      Re: Title goes here

      Oooh... I like your thinking :D

  8. BoldMan

    Hmm, so what happens next?

    So you upload the picture to Sony's site - what does the Terms and Conditions say about the ownership of the AR image? Will Sny now have rights to use that image however they see fit?

  9. Horridbloke
    Big Brother

    Fun possibilities...

    Can it handle multiple markers for the full-on Blofeld / Architect's lair experience? I'm sure Sony would be happy to sell me 40 tellies but I'd want to see how it looks first.

    Or even better, can the marker be rotated to preview what the telly will look like faced towards the wall (which is the best orientation for it anyway)?

    How about printing out a giant market and photographing it from the air?

    Perhaps I should get a life.

  10. MJI Silver badge

    Clever but sensible idea

    I like this idea, is different but what we should expect in this day.

    However does it include room for your PVRs, Consoles, Home Cinema stuff?

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