back to article .XXX to launch nothing-but-smut unsafe search

ICM Registry, the company behind the forthcoming .xxx domain extension, plans to launch a search engine devoted entirely to porn at The news emerged during a panel discussion at the YNOT Summit 2011, a porn industry trade show in San Francisco late last month (depressingly SFW video at YouTube.) ICM president …


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  1. Ken Hagan Gold badge


    Because "site:*.xxx" is so hard to type one-handed.

  2. Anonymous Coward
    Anonymous Coward

    Wonderful opportunities here methinks

    Am I the only one who sees wonderful opportunities here for making money through some sort of anti-scam.

    Traditionally the pr0n-mongers tended to try and attract visitors to their .com site by pretending to be other than what they are. Is there a chance here to register e.g. and advertise it as 'illustrated stories of young women growing up and discovering their true nature as mature women' - but in fact the content is extracts from 'Little Women', 'The Railway Children' and Angela Brazil school stories - but loaded with ads (from Google?) for other porn sites that may be clicked on by dissatisfied punters?

    Are there any rules for .xxx that say content MUST be the sort of stuff to make your grannie blush?

    May be worth $75 to try it out!

    1. Luke McCarthy

      Non-porn on .xxx

      I don't see why not. I guess you could argue that sick pervs can get off to *anything*. I fully support the dilution of single-purpose domains! (because I think they're stupid)

      1. Naughtyhorse

        that'll be rule 34 then...

    2. Old Handle


      I'm fairly sure they actually have a rule against hosting using an xxx domain for anything other than a porn site.

      1. sT0rNG b4R3 duRiD

        How about hardware pron?

        ie naked PC's. Does that count?

        Or Playmobil pr0n?

        Enquiring minds need to know.

  3. T.a.f.T.

    In other news

    Google's traffic drops by 50%

  4. Anonymous Coward

    What about the individuals?

    How about the small fry like myself and others who provide community service sites? Are they going to force us off .com? I can't afford the money they're talking about, just to serve the "specialist" community ... becauase I make no money at all from my personal specialist site.

    1. John Riddoch

      I doubt they will...

      There will be a huge chunk of sites in a "grey area" between porn and ".com friendly" (for want of a better term); e.g. nude art, while not pornographic per se, is often filed alongside the top shelf products.

      In short, keeping smut of .com would likely involve a lot of arguments about what constitutes "smut" and I suspect the .com registries will be happy to keep taking your money.

    2. Anonymous Coward

      o rly

      Show us your "personal specialist site".

      1. Anonymous Coward
        Anonymous Coward


        That was already answered! I mean, if you can't find it with the information already given, it is perhaps best that you don't find it!

        1. VeganVegan

          You saw that coming, didn't you?


        2. Jacqui

          Re: Well...

          1. Anonymous Coward
            Anonymous Coward


            Close, but no cigar. Need to add a few more words to your search engine query :-)

    3. Old Handle

      No one's getting forced off .com

      Yes the idea has been bought up occasionally, but there are absolutely no plans to do anything of the kind. It's true that creating the .xxx could be seen as a "first step" towards that but it could also just be one company's nasty little scam. Certainly any attempt to ban porn from .com would be opposed by many many people, and more importantly many corporations with lots and lots of money.

  5. Anonymous Coward
    Paris Hilton

    What about the individuals?

    well if you provided us with a link to it, we may offer "donations" if we see anything we like

    1. Anonymous Coward
      Anonymous Coward


      Well, there isn't even a donation link on the site, but if you look me up, plus a choice word or two, you'll find me easily ... and I'm a ... I wonder what they'll do to those once the xxx happens?

      There are loads of education sites all over the place, so they'd better not muck us up, or they could be putting young childrens lives in danger. The things I did as a kid on my own, before I even knew the word bondage existed ... I might have easily killed myself. There needs to be a resource for kids to refer to ... 'cause the sex shy adults are to damn scared to help them out.

      1. unitron

        Not the psychic and clairvoyant Michelle Knight site, then?

        Otherwise you'd have forseen all of this, right?

        (hastily rephrased from "you'd have seen this coming")

        Never expected that icon to be the appropriate one.

        1. Anonymous Coward
          Anonymous Coward

          Oh no...

          ...I used to be number 1 on all the search engines before she came along and paid them! Not only that but even though she is one "l", she advertised for two "l"s as well.

          Ah well.

          Add the B word; I should be there.

          1. frank ly Silver badge

            I was wondering....

            .. Is there a Club for people with such Wicked interests?

            (ok.. coat on...going)

            1. Anonymous Coward
              Anonymous Coward

              Har Har...

              Very subtle advertising that !!!

  6. This post has been deleted by its author

    1. nyelvmark

      approx. $9-$10

      For the first year, right? And how difficult do you make it to transfer to a different registrar if I don't like your renewal charge for the second year?

  7. Anonymous Coward
    Anonymous Coward

    ....Yes, that's right. It won't finish them off

    Bad bad bad :)

    1. Woodgie
      Paris Hilton

      Just face it...

      ...Writing like that is why we love El Reg.

      (Paris, because *she'll* finish you off)

  8. Anonymous Coward
    Anonymous Coward


    .xxx domains should be forced to use ipv6, this would speed up the transtion of the intertubes 1000 fold.

  9. mmiied


    it is a search engin that will only be searchinf form a database of about a dozzen sites.

    do you realy need a search engine for that

  10. Asgard

    So what of the other Top-level domains?

    This xxx sounds very short lived, because as soon as we get many Top-level domains (as some are trying to bring in) then the xxx will become almost meaningless from a business point of view. For example,




    ... and so on.

  11. Marvin the Martian

    I love smut

    Give me smut / And nothing but!

    [... / I like it more / When it's hardcore / ... --Tom Lehrer]

  12. illiad

    why its needed..

    - so we can find the halfway good stuff, in between the viagra ads and all the other carp.....

    and all the sites that just promise, never show, just attack your pc...

    But seriously, if you are a straight guy looking for a horny babe, how do you avoid all the weird stuff out there?? - nothing against it, and I bet they would like to find their kink, when all they seem to get is 'boring stuff' .. :p

    1. Oninoshiko

      all the other carp

      do you often find fish when looking for pron?

      mmm.... shrimp.....

      1. Gavin King

        Rule 34

        There's no telling what some people find titillating.


    2. nyelvmark

      Hi illiad...

      Welcome to the interwebz. Ask your big brother (or one of the big boys at school, if you haven't got one). You could even try asking your dad. He probably knows quite a few good sites.

      Oh, but - sorry - those sites won't do much for you until your testicles descend.

  13. Chimp

    Patent oppo

    xxx search can be enhanced using third party code. They are to be named 'strap ons'. They erl require exposed pubic interfaces.

  14. Burch

    The Internet is for Porn

    and petty rows, obviously.

  15. sT0rNG b4R3 duRiD



  16. Jacob Lipman

    Seem a relatively straightforward solution offers itself...

    Why don't these publishers simply behave exactly like cybersquatters? Register the domain that is rightfully yours, and publish a shitload of advertisments on it - leave your content off the .xxx domain, simply use it as a cash cow. It'll look exactly like a cybersquatter owns the domain, and you can continue to publish your content where you always have, keeping control away from potential future infringement by ICM.

    Sure, ICM gets your registration dollars - but if enough publishers follow this pattern, they do not get the mass migration of content that will drive publishers to create new sites in the .xxx domain.

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