back to article 'Four million Amazon Tablets' ready for autumn - report

The Amazon Tablet rumours will not die - the latest from Taiwan is that the books'n'everything-seller is aiming to have 4 million units ready for autumn. Getting ready for peak sales in the run-up to Thanksgiving and Christmas is crucial for any new hardware launch. Today's rumour comes courtesy of component manufacturers …


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  1. Anonymous Coward

    if the movies/music/applications are regional free

    then I'll get, otherwise.... I am happy with my PC, thank you very much

  2. XMAN
    Thumb Up


    I'm interested to see it. I was impressed by the Kindle but didn't buy one becaue I'm not much of a book reader.

    I look forward to seeing what they come up with!

    1. Anonymous Coward


      Me too!

      I've not read a book in a decade but I really want a kindle - as long as there's some hack that I could wikipedia, read emails n social crap like fb/msn - proper keyboard and readable screen = brilliant.

      Except it needs to be waterproof too just to shut up those who (wrongly) say you can take a book in the bath

      1. Anonymous Coward
        Anonymous Coward


        You've got free 3G in many countries and Wikipedia in most, mobile versions of gmail, facebook and possibly web versions of msn (I don't use it). It ain't perfect, but works reasonably well.

        I suggest you go and see a friend with one or pop-in to your nearest John Lewis or PCWorld etc and have a look yourself

      2. Sir Cosmo Bonsor

        "I've not read a book in a decade but I really want a kindle"

        I fear you may somewhat be missing the point of a kindle there, old chap.

  3. John Styles

    As long..

    ... as they carry on doing Kindles (unless the tablets are as light, have the same battery life and as good displays at reading in bright light and, indeed, in general).

  4. Alan Firminger

    Kindle it

    The Kindle demonstrates how the slabs can improve - natural light reading, excellent battery life, light and thin. That won't scan but "Oh my how the money ... ."

    Just add computing power, colour and invent a new standard for a universal connection.

    1. SteveBalmer


      The Kindle only demonstrates how a good (but ugly) e-reader can be ruined by corporte lock-in .....

      Anyone buying a Kindle must be a short sighted idiot to not see what's coming i-Tunes style....

      1. durandal
        Black Helicopters

        The title is required, and must contain letters and/or digits

        The only corporate lock-in is if you want to use amazon's backup/cloudy-sync-wossname.

        You can skip the whole amazon step and just plug it in to your computer via the magic that is USB, and then use calibre (or conversion software du jour) to put whatever you like on it.

  5. Anonymous Coward


    Will Tablets go the same way as the 'Netbook' ?

    I'm not saying the Netbook has 'vanished', but rather, the general public was Wowed by the cheap price and cute small form factor & the market got saturated pretty damn quick.

    But the Netbook fits perfectly into a smaller, niche market. The 'Road warrior' who needs a little more than a smart phone, but wants to travel light. They need to input text easily, so a keyboard is essential. They need long battery life, so the minimal power consumption is a bargain.

    Programmers / web devs on holiday - I've met loads who love their netbooks. Heck, they'll sit on the couch and hack away on them - niche market.

    After the dust settled, the Netbook found it's niche markets and the general public was no longer 'wowed' by them. For most people, the desktop computer or laptop made more sense.

    The tablet has now replaced the Netbook as the new consumer Wow factor device - it's cool, it's touchy feely, it's fun... but ultimately, is it a passing fad?

    The niche market for Tablet devices is pretty obvious - a digital clipboard that can be adapted for any sector which requires rapid input and feedback.

    What I'm attempting to say is that there's an immediate bubble here until the dust settles - there's a saturation point that will be reached pretty quickly, until such point that tablets find their niche markets, of which, there will be many.

    Ultimately, the smart phone will probably remain the primary mobile interface and for most people, it fits their needs, rather than their gadget grabbing dreams.

    Lets face it, the average smart phone is portable, powerful and does everything a tablet can do and more (it's a phone), except on a smaller screen.

    1. Neill Mitchell

      @Matt 89

      "except on a smaller screen."

      There is the crux of the problem. You simply can't edit docs (or even view them comfortably) on a phone sized screen. Ditto eBooks and even browsing is a pain compared to a large screen device.

      I've just got an Asus Transformer and my HTC Desire HD now seems really clunky in comparison. Constant scrolling, mistyping and screen flipping. Certainly better than nothing when out and about, but the tablet has it beat. I still use my HTC as an iPod type device though, which it excels at.

      The best thing about the Transformer is the detachable keyboard. Best of both the tablet and netbook worlds!

      I guess Motorola (and now Asus) are touting these dockable phone devices. As you say, the latest phones have the power. The trouble is the Atrix dock is just silly money. Then there is the issue of battery life. You can only cram so much battery into a phone sized case.

  6. Ossi
    Thumb Up

    Looking Forward to it

    Look at what they did for the price of ebooks (although they took a few stabs at that to get it right). If they can do that again for tablets, this should really be something to look forward to. I just wish they weren't quite so late to market.

    1. mrh2


      They sold ebooks below cost prompting a move to publishers setting prices, how was that a good thing?

      Unless you're referring to all those 99p self-published cack tittles which make up their bestseller list while other platforms such as Nook and IBooks have bestseller lists made up of proper books sold at high prices?

      It would be good if another company (ie not Apple) made genuinely well selling tablet and Amazon's content deals could make it them but as they never release sales figures we'll never know.

      1. Bear Features

        cack titles?

        Like no book published by a publisher is cack? lol

        I've ready loads of books by self published authors and they're fantastic.

  7. gautam


    Price, anyone please? And specs of course.

  8. Anonymous Coward
    Anonymous Coward

    Maybe it's a colour kindle?

    Yesterday the Kindle was an offer at TescoDirect at £20 off, that's £132 (for the 3g version). Clearing the shelves ready for the better version maybe? (BTW sold out over 2000 units by mid-morning).

  9. Levente Szileszky
    Thumb Up

    They have all the ingredients together Apple will never get... terms of having the best customer service in the world, already offering streaming rentals as well as downloadable movies and TV shows on desktops, consumer electronic devices etc, DRM-free music for cheap, books readable on all operating systems and devices, all stored and always-available in the world's best cloud architecture, Amazon AWS.

    The smartest thing by Amazon was to add Amazon Instant Video for Prime subscribers ($79/year) for FREE - this should slowly eat into Netflix territory, all they need is a bit bigger selection and finally introduce HD streaming for desktop PCs (note to studios: if piracy isn't a concern at Netflix then it shouldn't be at Amazon either.)

    Google's Music beta w/ 20k songs free is a nice competitor in the music arena but Google has little chance to get into the media business as waist-deep as Amazon did, let alone Google has little to do with retailing/online sales beyond its own products or searching results (it would just endanger its core business, selling ads on search results.) Amazon sells music, movies, digital books, audiobooks - you name it, Google has little chance to ever succeed here unless studios suddenly decide they want to get in bed with Google and Google is willing to risk alienate its advertisers, partners etc.

    We know Apple is busy working on its next-gen TV unit and upgrading its own cloud architecture I don't see how would they catch up with Amazon here (provided Bezos et al gets the tablet right and won't make stupid compromises): Amazon Video is already there in every new TV set or Blu-Ray player or media device made by Panasonic, Sony, Samsung, LG, Vizio etc - heck, even Tivos come with Amazon Video preloaded. Best part is that Amazon has nothing to with devices, hardware support etc.When I tested their HD streaming quality I found it very nice - better than my PoC Time Warner cable (though if you have TWC in NYC you know its junk quality HD channels are not much of a challenge.)

    I think Apple's walled garden and dedicated hardware approach won't help here, let alone Amazon's very high customer satisfaction rate - they are really one of the best one out there. When in one of my early tests bandwidth wasn't perfect (I was experimenting with a wireless bridge) and I got moved back to SD, a day or two later I got an email from Amazon saying they have noticed I rented the HD version but I watched it mostly in HD so here's a full rebate and sorry for my problems... Amazon customer service. I mean, amazing. :)

    It's one of the few great big companies, I hope they get it right.

  10. Brian Gannon

    It's all about e-ink

    If you have tried the Kindle or a competitor you will know it's e-ink which makes e-readers what they are. I would like to see a two-sided tablet, an e-ink side for ebooks and and a LCD screen on the other side for traditional tablet use.

    In the meantime I think Amazon have the "ecosystem" to be a genuine challenger to the Apple iPad.

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