I would willingly deny myself the scadenfreude of Sony's misfortune (the corporation) and more.... if that would make the recent Japanese disaster any the less painful for our Japanese brethren who yet suffer today.
How Sony can make itself right in my eyes.
1) Declaring all net profits from PS sales (or more) to go to rebuilding Japan
2) Stop going after hackers who just want to get to the bare metal of their machines.
3) No more lameness (like rootkits, sudden changes of heart ala OtherOS etc).
FFS, Sony, I know you're a corporation, but ... just try and be a man.