back to article Samsung to offer open Android alternative

Taking on Google may seem a tall order to some, but it's one that Samsung clearly isn’t afraid of. The manufacturer has launched its own open mobile platform, Bada, as an alternative to Android. The platform only allows developers to write applications for Samsung handsets, the firm said, yet is apparently "simple to use" and …


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  1. Anonymous Coward

    Ooooh! Ooooh!

    Can I be the first to say:

    Default search engine: Bing!

    For that bada-bing! experience

  2. IT specialist

    Windows Mobile discontinued

    Samsung will be phasing out Windows Mobile and Symbian to make way for bada and Android.

    It's a kick in Microsoft's guts. The carcass of Windows Mobile is flapping in the breeze.

  3. Anonymous Coward

    So if you don't use google to look for more info...

    ... might you do a "Bada bing"?


  4. James 5

    Oh my god ...

    “a fun and diverse mobile experience”


    "invitation to adventure"

    it's Effen phone with software bits. It's hardly a major life enhancing event - when will these morons get real?

  5. SpanglySi


    Let it be integrated with the MS search site - Bada Bing is too good a possibility to pass up.

  6. Jay Jaffa
    Jobs Horns

    A samsung only SDK - that's a good idea

    The platform only allows developers to write applications for Samsung handsets...

    I stopped reading at this point. Why can't this short-sighted lot focus on a single open platform instead of this pointless, narcissistic "me too" approach. It was the death of Nokia and will lead to the demise of others as things progress. We've now got 2 routes MAC v ANDROID.

    Reminds me of the Eighties MAC v MSFT. Same old attitude from Apple suggests that this one's going the same way.

  7. Anonymous Coward

    A day late and a dollar short

    Oh yeah, developers will just FLOCK to writing applications for one manufacturer when they could be writing for an OS that will show up on many more handsets from many manufacturers. Or if they really want to write for a single-source platform, they could write for the one that's well known, established, and has cultish followers.

    FAIL icon only because there's no MASSIVE FAIL

  8. Richard Joseph

    Is that..

    ...Bada meaning bad or Bada meaning good (cue rhythm and scratching) .

    I'll get my coat and my Kangol hat....

  9. Jim Avery

    bada for business

    "bada for business"

    Is that really what Samsung want to say about their new platform?

  10. Roni Leben


    You can write the name in a 32bit register...

  11. Anonymous Coward

    Waste of time

    "it means 'ocean' in Korean"

    That is ironic since this will be dead in the water. It's hard enough for Google to get an app store together that will rival the iPhone app store. How is Samsung, a single vendor going to do it?

  12. Anonymous Coward

    If they partner with M$ Search

    ... it'll be called 'Bada Bing'.

  13. Jim Hague
    Thumb Down

    Samsung code quality

    Judging by the competence of the Samsung bits of code on my Galaxy, this developer will be in no hurry to cross swords with an all-Samsung software environment.

  14. Raithmir

    Samsung have poor Android support already...

    ...guess that's only going to get worse if they're trying to develop a competitor OS. :(

  15. Robert Hill

    Once more...

    it's merely a "drop in the ocean..."

    Massive, massive fail...I mean, WTF are their execs thinking???

    This is why I am happy I no longer work in a telco - apparently even mobile device vendors have reached the stage where it isn't about earning money for the firm that counts, it is enhancing your kingdom within the firm even if it looses money. This is obviously some exec's idea on how to build up a new domain of responsibility and get himself noticed...even if it will certainly fail. He's just hoping it fails AFTER he has his promotion...

    Remember kids, we never get the products that we want in the marketplace, we get the products that some executives have decided they could get promoted by selling to us...and in many corporations these things are not in alignment...

  16. Jason Hall

    Samsung OS

    I've said it before, and I'll say it again...

    An OS/UI deisgned by Samsung.... hahahahahahahah ahahahahahahhaha ahahahahahahah


  17. Aristotles slow and dimwitted horse Silver badge

    Missing the point somewhat...

    “a fun and diverse mobile experience”.

    Only for those with no life or friends. I hope that the rest of us (excluding the scumbags in Marketing) just want our phones to work for more than 6 hours before running out of power due to all of the useless bloatware stuck on them.

  18. Anonymous Coward

    They should let apple in-

    Stick it on the iphone, so we have bada-boom.


  19. Adair

    I vote for..

    ...'Acme' phones---after that ubiquitous purveyor of all things needful (especially needful to coyotes in pursuit of roadrunners).

    Anyway, generic handsets where the user can pick and choose what OS they want to use. This would probably rule out some more proprietary phone OSs, but, hey ho, small loss.

  20. Lars Silver badge

    Samsung’s assault on Android ?

    Google is using Linux and call it Android.

    Nokia is using Linux and call it Maemo.

    Samsung is using Linux and call it Bada.

    Then there is Moblin, OpenMoko and so on.

    So what kind of an assault is that.

    If you really want to have a look at who is using Linux then have a look at.

    and click on mobile phones.

  21. Anonymous Coward

    So its Not...

    Named after: Douglas Bader, cos he was semi cyborg, not an Android!

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