New product I'm launching
It's called iCare, and I don't.
Seriously, Why The Face?!
Kraft has announced that the spread formerly known as iSnack 2.0 will henceforth grace Oz's kitchens under the name of Vegemite Cheesybite. The rebrand follows a furious backlash against the original moniker for the cream-cheese-enhanced Vegemite, selected from over 48,000 candidates submitted by the unwashed masses. …
Talbot says "..... based on its personal call to action....." I understand each of the individual words, but not when joined together in that order in the context of a slightly revolting sounding spread.
Wasn't TALBOT the name of a failed rebranding of the the Rootes Group of motor cars, which included Hilllman? And then, of course, Private Eye took up the name of TALBOT! to parody the shortlived magazine NOW! which was owned by the proprietor James Goldsmith, who hated Private Eye which, in turn, returned the favour.
And to complete the circle, Private Eye's pet name for James Goldsmith was "Sir Jams Marmite". Marmite is, of course, the one and only true toast orientated spread and there we are, quite neatly, back at the beginning.
... a nightly "news" program over here in Oz-land (http://7pmproject.com.au), has been running their own poll for the new name. The winner was revealed earlier this week. With over 50% of the vote, the viewers chose YerMumMite to be the new name.
Of course, these are the same people that, when Kraft confirmed the new name, floated the idea of starting a petition to change it back to iSnack. They figured if the company's PR people are so week-willed as to change their chosen name because of some vocal whingers, they may as well see how far they can push them.
No IT angle at all - just enjoy it for what it's worth. Not much happens over here - this is big news.
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".did they miss the obvious Cheesymite?"
CheesyMite is already registered by Bakers Delight (a bakery Franchise) for a scrolly-type thing with cheese and a "yeast based product" baked into it. so that ruled that one out.
I'd agree, cheesymite would have been a good name for it.
Having tasted it though, it's absolutely bloody minging. The original is good (albeit an acquired taste), but the new one is just gross. Imagine Philly mixed with vegemite and you've got it.
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