back to article cuts air supply, says no money in tiny Web 2.0 pot has shutdown its operations after failing to make money from, or find a buyer for, its URL shortening service. The company's website carries a glum message confirming that the service is in the process of being discontinued because, which was popular among some Twitter users, couldn't raise money from the venture …


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  1. Ian Ferguson


    They provided a pretty good service, with statistics and wotnot; but all these services are pretty much the same.

    I'm not sure why Twitter themselves prefer - do they have a stake?

    I used because it's a whole letter shorter than

    So... how long until the statement on their homepage appears on the Twitter homepage verbatim, except that '' is replaced with 'Twitter'....

  2. Ian Rogers

    Shock Horror

    Webtards won't pay for free service!

    Who'da thunk it...

  3. Andrew Moore Silver badge

    Oh dear...

    "How can we monetize something that has already been given away for free for years!!!"

  4. Charlie Clark Silver badge

    It's the end of the world

    But the media persists in bombarding with hippie myths like climate change! Thank god El Reg still manages to cover important issues!!!

  5. Anonymous Coward

    An example of Web 2.0 stupidity

    Especially when you consider is run by one guy in Minnesota off donations. Hard to compete against that! Especially given that huge 6 Euro per month hosting bill from RedHosting.

  6. IR


    Doesn't seem too hard to jam some adverts on a redirect page. Like the Reg does.

  7. TeeCee Gold badge

    Re: Odd

    Oh dear, you mentioned adverts. I'll just drop the appropriate response:

    Yadda yadda adblock yadda noscript waffle waffle waffle firefox bullshit bullshit bollocks bollocks bollocks.

    <Anti MS / Google / Apple / world of leather rant>

    There. That's better.

  8. Georgees

    If he seriously doesn't have a seller...

    I'd buy it for maybe £10K.

  9. Mark Rendle

    Web 2.0 Gnomes

    1. Build a website that re-directs to other websites without displaying any content of its own.

    2. ???

    3. PROFIT!

  10. Steven Burn

    Woops ....

    I run a URL shortening service myself (no linky as I don't want to do the self advertising thingymabob), and am amazed that people still think you can make money from these.

    URL shorteners have never been a viable business model, indeed, I run my own as a convenience to myself and others, and have never even contemplated trying to make money from it.

    Anywho, I'm rambling.

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