No-one except geeks cares about the tech
It's all about user experience. If you want to beat the most popular smartphone on the market or the most popular netbook on the market, you can:
1. Compete on price (with similar functionality).
2. Compete on user experience (with a premium price).
3. If you can pull off a better user experience AND at a lower price, the world will beat a path to your door, no question.
If you can't do any of the above well, good luck with that !
Boffins are the only people who care about the underlying technology in consumer electronics.