quick ban them
Personally I think it is all too confusing, all this choice. We only want one sort of ebook reader, and Apple should write it. We don't want Amazon confusing us with offering one as well. And we don't want to buy ebooks from Amazon, we want to buy them from the iTunes store. It is all too much. So I suggest Apple immediately discontinue the sale of this stuff through the App store, and immediately restrict all sales of ebooks to the iTunes store. And proceed against anyone who tries to either circumvent this, or tell others how to circumvent it, under the DMCA.
I want Apple to think this thing through and tell me what is best for me, because I am sure they know, and then I can just do what they say and not be so anxious with all these choices I don't want to make.
Thank you for this, Steve. You are a great man.