I would have thought that they would be more interested in (in order of importance):
* Google's new behavioural advertising data mining of people's browsing habits. AdBlock users, don't be naive: Your web surfing habits still get collected even when you don't see the ads. This one is way above the top of the list - it's so important it's written on the desk in Sharpie;
* Urchin.js, Google-analytics and web beacons all over the web gives them an almost omniscient view of what people are browsing. Don't bother reminding me that El Reg use analytics: It's blocked on the firewall and gets an ICMP unreach response to speed up client handling of the failure to reach Google's server;
* Excessive cookie validity at two years, renewing with every use; a moderate search user will never get rid of that cookie short of deleting it manually and thus her unique ID will be associated with every search and encounter with a Google script or web beacon. This seems to be the reason they prefer webmasters to let the Goog host urchin; if it's not on a Google host, they can't retrieve the Google cookie. It's not quite as bad as cookies with an expiry date of 2038 but it has made very little difference to the end result;
* Even with safe-everything turned off, the associated Google URLs removed from the config and the Google search plugin removed completely, Firefox still periodically attempts to connect to www.l.google.com for no reason when sitting idle. The reason this is at the bottom of my list is because I have yet to dismantle the source and outgoing packets to find out for what purpose it does this. It'll be happening soon. $DEITY only knows what Chrome does but, since I won't let anyone use it, I guess we'll never find out.
These are things that happen in the background that normal people ignore. People using [G|Google]mail and their other "cloud" offerings do so voluntarily and, while not exactly deserving everything they get, are certainly more to blame than a web-surfing MOTP. Those of us that want nothing whatsoever to do with this outfit have a far harder time keeping our web footprint away from the prying eyes of their data mining servers. I think that falls within the interests of a self-appointed "privacy" group, don't you?
I suppose the bottom line to all of this is "What do Google get out of this?" If you think about that for long enough, the motives behind all of these "innovations" become clear.