They make mp3 players and mobile phones?
Really? Ah, I think I might just have found their problem...
Following another quarterly loss, Danish luxury digi-goods maker Bang & Olufsen will cut 300 jobs and remove itself from both the mobile phone and mp3 player markets. "We will focus on further developing the core audio and video product portfolio which has made the company what it is today. We will, however, also focus on the …
I've had the pleasure of using B&O kit in the past. Very nice. Amazing how good my craptop sounds when plumbed into a 25 year old hi-fi. Amazing how good a DVD looks on an old B&O crt telly. Hence the very strong second user market. There is a shop in Copenhagen that specialises in old B&O stuff. Been there, lovely...
I'm not surprised by the job cuts. Seen the BeoPhone - beautiful but pointless. I didn't even know that they did mp3 players - there is a B&O shop that I walk past everyday and never saw it promoted. Neither really fits with their core competancies - wringing the neck of analogue and beautiful design. You need meaty things for good design. It needs to be architectural.
Not sure what their strategy has been with these now aborted product lines. Apparently they took perfectly agreeable Samsung platforms and turned them into decidedly awkward fashion accessories of limited functionality, with a clunky GUI resembling ceefax pages from the mid-1980s. Foolishness. Bang & Olufsen price tags are always one or two digits above anything other comparable product, and their increasingly ludicrous industrial design features can't justify the expense. Their Beo 5 product, the "ball and box" remote control demonstrates everything that's gone wrong for the once visionary company.
I always wondered when the Bang would represent the sound of the B&O bubble bursting.
Sure they used to be nice, but since the 80's when they started re-boxing averagely good Hitachi VCRs and Philips OEM kit CD players (FFS, even one of the hobbyist electronics mags offered the same CD player in kit form) in shiny black plastic and brushed aluminium they've just been overpriced tat for people with more fashion sense and money than common sense.
Still, the speakers are nice. Not revolutionary or even particularly special, just nice.
Paris, because, as Fred said, she appreciates a good Bang and I bet she'd enjoy an Olufsen as well.
Biting the hand that feeds IT © 1998–2019