map of France?
it is just me, or does this logo look like a map of France?
anyway, what was wrong with the old one?
Olympics minister Tessa Jowell clearly spent too much time in the chill-out room absorbing whalesong from her iPod at the "star-studded" launch of the 2012 Olympics logo in London's Roundhouse earlier today, since she described the rather frightening graphic as both "an invitation and an inspiration" as VIPs battled to verbally …
Having looked at the pretenscious rubbish on the Wolff Olins site I'm more inclined to think of the Emperors new clothes with everyone falling over themselves to say how wonderful the Logo is. When it's a total mess.
Suggest El Reg gives a prize to the most original description of what it looks like.
I'll go for random bird poo .... (even if a bit more colourful).
"..the logo is modern and will be dynamic, evolving in the years between now and 2012.."
Did she mean it will get ten times bigger just like the Olympic budget is doing or will it provide a select group of graphic designers with an oversized pay cheque just like the construction of the Olympic facilities will stuff the pocket of a select few construction firms?
Whatever she meant I'm sure it will somehow benefit numerous locals for years to come and maybe bring us a step closer to world peace and the end of poverty... empty oral waffle tends to do that, or so they say.. I love that Olympic spirit!!!
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From the BBC's '606' comments pages (http://www.bbc.co.uk/dna/606/A23431826):
"It looks like Lisa Simpson giving oral relief of a sexual kind to Bart".
It does, as well. It's like one of those magic eye things - cross your eyes and move it back and forth. Oh, and have a look at the logo while you're down there, love.
Yup, I can see the blowjob.
The other option is that they are trying to attach themselves to the 2000 Sydney Olympics which, if you ask any Aussie they will quickly remind you, was 'the greatest Olympics ever'. The bit with the Olympic rings in it is a pretty close outline of Australia (sans Tasmania, which isn't really part of Australia anyway).
Yes I too thought it was gobsmackingly awful when I saw it. Luckily there's a get out clause in more whale speak.
From the london2012 site, " the new emblem is modern and will be dynamic, evolving in the years between now and 2012."
Evolving eh? Ah. So they've got a chance to have another stab or two at it before we settle on the real one.
To quote Ken
"That message of welcome and diversity was one of the main reasons for London's success in winning the Games.
"We offer the world the same exciting message that in 2012 every athlete and every visitor will feel at home in our city."
Please come, come, come...
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Now that you point it out, I am unable to get Macy Gray out of my mind. She is on the right, leaning to the left, and the man's thing is square.
I think the logo looks like something from an old 808 State record or something from the rave era, but that is probably because I am stuck in the rave era.
If this mess (exploding London, big-hair bj or whatever) aka the Olympic symbol is to "evolve" during the run-up to the Olympics, I sincerely hope that its evolution will be in the shape of contributions from "the people" and will not turn out to be a perpetual cash cow for Wolff Olins.
....but I'm not holding my breath.
If you open an extra tab in your browser go to the wikipedia page for swastika about half way down, and then flip back and forth between El Reg's London Olympic logo and "The Flag of Kuna Yala" or the red one "in the Western world, since World War II ..." i see a similarity. (or a mirror image?)
I personally prefer to see the swastika as a global and positive symbol, and not the hateful icon than recent history has pushed upon us in "the west", so it doen't bother me too much. If you're doing the visual comparison on Wikipedia then read about this ancient classic symbol, "The term is derived from Sanskrit svasti, meaning well-being".
http://en.wikipedia.org/wiki/Swastika (what Wikipedia says)
http://uncyclopedia.org/wiki/Swastika (what El Reg thinks it says)
Of course, take everything on Wikipedia with a pinch of salt.
another piece of crap winds up earning the creator a tidy sum, All because the jerk who commisioned it and the assholes invited to the unveiling are afraid to speak their minds and tell it like it is.
This Wolff Olins mob should have been told "it's shite, do it again" but no lets make up some flowery speech so nobody get offended, hey maybe someone will like it.
Bah!!! I am offended by this eyesore and looking at it, it means absolutely fuck all to me.
Have we become so used to lies and political correctness we simply can't see what's right and true anymore?
I have also read on the BBC news website under the comments for this logo that someone else suggests it looks like some oral action going on! They say it looks like Lisa Simpson going down on Bart!
Think it's safe to say this logo is going to be a laughing stock on the whole world! It looks like something you'd expect to see in a primary school arts class. They'd done the same thing for about a £1 instead of 1 million pounds, which I suspect we paid for it!
Think I'll become a millionaire and create rubbish logos like him.....!
Without a doubt the single worst logo I think I have ever seen. It it desperately wanting to be 'hip' or 'street' or 'urban' becos dat's wat da kidz wan. Innit?
It's embarrassing. If this is what they've come up with (especially after the older one which was perfectly fine), I dread to think what's going to happen at the opening ceremony.
Shallow, infantile, out-of-date nonsense. Why can't our capital city warrant a capital "L" for heaven's sake.
Utter, utter toss.
a/ Which complete idiot ever approved a proof of that and I take it we can now assume the organising committee is full of yes men/yes bints fearful of disagreeing with anything.
b/ How much did the artist take them for?
It's worse than one of Alsops' masterplans for renovating/turning into a theme park some old industrial town.
Even the Web 2.0 crowd could have done better - at least a nice 'Beta' logo would have meant they could have changed it
1) Has any logo for anything ever been received well? I guess people just don't get logos...
2) Anyone who interprets this logo as depicting a sex act performed by a child - even a cartoon child - needs to get some therapy! Maybe El-Reg can pass your details on to the relevant authorities...
3) The 0 in the 2012 reminds me a bit of the old Newham Council logo in shape and colour - so not totally irrelevant since that's the borough where the games will be based.
Whilst it is patently arse, whichever colour you choose, if you squint I think the numbers represent the home countries, if somewhat loosely.
Barts torso: England
Lisa's head: Northern Ireland
Bart's legs: Scotland
Lisa's body and hand: Wales, with Ynes Mon (Anglesey) in the middle.
I claim my £400,000 fee thank you.
Go rate my puke of the logo here:
Has anyone seen the videos/website yet? Check these to see where some of the £400k tax payer's money went:
www.london2012.com - designed by a visually impaired chimp
http://globalhyderabad.blogspot.com/2007/06/london-2012-amazing-energy-amazing-logo.html - they are only willing to show this on a site made for the under-6-year-olds
http://www.london2012.com/about-newlook-video2.htm - WTF?!
Give it the wooden spoon (vote top-right of page):
When they start spending £million's printing this logo on to signs and stuff, please see that they are sent to your local vomitorium. German scat bints wouldn't be able to stomach that pile of festering wank.
Will be interesting to see all the photo-sensitive epileptics gibbering on the floor during the Olympic Games. Maybe they will award medals to the person who foams at the mouth the most?
Where can we place bets on the 2012 olympics being even more of a waste of life than the millenium dome?
Well, this is certainly...innovative. I agree with Patch Tuesday that it looks rather like a graffiti tag, though they do generally tend to be higher quality.
And how is this the 'heart of their vision'? Is their vision loud, and annoying? If this were a sound it would be a high-volume screech. This looks like the work of someone just out of design school, when they've got more youthful enthusiasm than experience and tend to overdo everything. Or perhaps this is their vision. Maybe this is going to be the Edgy Olympics.
Y'know, y'all can borrow Izzy (http://www.aldaver.com/Images/Os/masc1996.gif) if you like--we ain't usin' him.
1) The one the government promised to help pay for for the commonwealth games back in 2002? Then reneged, promised the money again and then withdrew it yet again citing the Olympics. Paying for shit like this logo is obviously so much more important than functioning public transport. Sod pluribus e unum, how about omnibus in miles platting?
2) I'm a big fan of Wolff Olins' work in general and the sutff done for Orange in particular but I am getting pig sick of everything becoming a brand especially common cultural items like sport. And this logo is just another example of why the two don't mix. Last year Germany was awash in FIFA this and FIFA that (and what a crap logo Germany 2006 was) IOC is playing catch up. If they weren't all so busy sticking their noses in the trough then they would continue insisting on the primacy of the five coloured rings.
3) It is a crap design. Neither the Simpsons nor Keith Haring and certainly nothing of its own and garishly pink. Maybe this a reference to what we all look like when we go on holiday in sunny countries? Or maybe a reference to the pink pound? Whatever, I'm glad London is going to get the stick for this one!
It takes a lot of skill to produce a logo that looks as crap the right way up as it does upside down.
Remember, they laughed at Van Gogh and at Picasso. They also laughed at Edmund Crump who painted a picture called "Bogies from my left nostril", and no doubt in fifty years time, people will still be laughing at the 2012 logo, long after the proceeds have been pissed against the wall.
OMG! just another re stylized swastika! , either that or a perverted big wanger!
But then again , since the committee is on track to waste another few billion pounds plus or so funded by the tax payers , little wonder they are using such an evil creation!
What a pity the '48 committee isn't around anymore, to advise them on how to save money though!
I can just picture London in 2012 with machine gun toting armed police on every street corner , shooting the odd tourist to keep order and another two Territorial Army Divisions(the entire Army on the Rhine has been transferred to Iraq morass by then) and the rest complete with tired battle weary Main Battle Tanks parked at all the stadium entrances, and every one of them wearing this obscene arm band , in the vain hope that "Osama whatever!" will put in an appearance !
The times they are a changing!
Obviously it's Andy Capp's wife in a bout of reconciliation attempting to make amends by lifting up his beer belly....
My Goodness - if ever we needed proof of the damage that the internet has done to our collective psyche then this is it. By the way, I'm referring to what a lot of us can see in the logo, rather than what the original artist ( presumably ) intended.
Its not a sex act, its obviously a self portrait of the artist leaving from Heathrow with a big sack of olympic cash on one of those sit up and beg trolleys.
Waste of cash, they could probably have built a pool and a running track fro £400K.
Who cares its only taxpayers cash.
Just when you though it was safe to go back to the old country!
This looks like a re-run of the cocaine fuelled brown nose excercise in mutual self love between vain polititians and vainer media consultants that was the millenium dome.
Please, please sack the people responsable NOW before it gets any worse.
I’m surprised that there isn’t a gradient as well. WO did the Abbey rebrand (before they dumped it 6 months later) as 4 different colour ways with a gradient meaning you had 4 different store fronts. Brand recognition anyone? No I thought not! Then they recycled that same 4 colour palette for the AOL Europe rebrand using fonts that didn’t scale online (for an online business) and used guess what a 4 colour palette and now it would appear they have trotted out the same rebrand with 4 colour ways and some posh power points probably to show how they are to make it dynamic.
In fact then I think they trotted out some other colour gradient in the AOL style (although to be faie that could have been Dave – the company set up by ex WO staffers)
Money for old rope if you ask me!
Once upon a time, logos were just brand names.
Static graphics applied to static products and static media.
Wake up from your coma.
Things have moved on.
Media is now much more dynamic and interactive.
The static representation of the logo shown doesn't do it any justice when compared to the full multi-media presentation of it.
It isn't just designed to look good embroidered onto corporate polo shirts.
Don't forget, it's 5 years before the London Olympics, just imagine how far media has moved in the last 5 years and project that forward...
I agree that maybe its flat representation on paper does nothing compared to it in its full, multi-media flow. But come on, even if something is designed for our modern online world and not just paper, polo shirts or the sides of a London bus, shouldnt it at least be a little more inspiring and creative than a multicoloured splodge?
400K for this seems to be nicely in line with Wolf Ollins' usual 're-invention' costs and at least, unlike the BT debacle where an old granny who did design back in the 1940s turned out to be the original designer of BT's trumpet man, at least the money hasn't been wasted on making something 'new' when it already existed.
Having seen people in senior positions at my county council swooning over a bunch of clip-art when deciding upon a new logo for something it is no surprise that we have ended up with this new Olympic logo. My company ended up designing the logo for almost no fee to save the council from wasting any more of our council tax. The public sector [and despite any commercial bent the Olympics is basically being steered by the public sector] in my experience is full of people with no taste, little idea of design, little idea of reality, no idea of how to wisely spend taxpayers money and is addicted to consultants. No surprise then that a bunch of jargon-talking 're-inventors' with swanky offices in New York and London managed to convince people that this pink pile of puke was 'modern, innovative, dynamic blah blah blah'
"It isn't just designed to look good embroidered onto corporate polo shirts."
But it isn't even designed to look good embroidered on a shirt. Multimedia, web 2.0, dynamically interactive, whalesong, blah, blah, blah, whatever, but something that could have been put on a shirt without people asking if it was supposed to be Macy Gray doing something obscene would have been a pretty good start...
I couldn't believe the logo (or the price) when I saw it on the TV this morning.
I thought the logo should reflect where the venue, and last time I looked London didn't resemble a pile of rubble, although I guess it might come the opening ceremony!
Why didn't they just have a competition for the design. Even just restricting it to the under 12s would have produced something better than this.
And to those that might defend (well there might be one somewhere) and say "You don't understand what the artist is trying to say", well that's true, I don't, which means he's pretty crap at expressing himself!
The whole Olympics thing seems nothing more than a gravy train for those with their tongues stuck in the right persons back passage.
I feel the urge to get some T-Shirts printed...
"I paid £400,000 and all I got was the lousy logo"
There was much mirth an merriment in the office yesterday - once you've got the Lisa Simpson image into your head, nothing short of a lobotomy is going to shift it!! Interestingly, there's a new batch of user-submitted logos on the Beeb's website, although nothing (yet) on a par with the goatse inspired logo ;-)
[our brand] will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.
All these things, the venue, the games, our promise, and our spirit... they must all be broken if this logo defines them!
Brings a whole new meaning to Bart's catchphrase "eat my shorts".
Or maybe the little square in the middle might represent a biometric ID card, being held up for inspection by a citizen (represented by the bit in the bottom left - the angle where the "card" meets it is his hand) toward the spiky round-ish thing in the top right (the all-seeing eye of the surveillance camera on every lamp-post). The squiggles in the top left and bottom right are the mind-control beams that are no doubt being worked on by the Ministry of Freedom as we speak (to be installed as an upgrade to the "Oi! You! Yes, you, laddie! Stand still!" PA systems now employed).
And on a lighter note, mention of the BT "pan-piper" guy reminds me of the time I was a placement student there. We discovered that some unknown person had found the graphic file used for our fax gateway's page header, and had made a subtle couple of pixels, erm, "enhancement", to the trumpeter bloke.
I still wonder how many faxes went out with that letterhead.
Oh yeah. Numbers.
What's that all about?
Olympic scoring for the logo competition?
They're just coming up now....wait for it.
We have the scores from our 9 judges.
There are zeroes from the Russian, Chinese, Korean, Japanese, Albanian, French and German judges.
Throw out the high and the low.....
3.0 out of a possible 70.0
Not to be outdone, Tony Blair weighed in with: "We want London 2012 not just to be about elite sporting success. When people see the new brand, we want them to be inspired to make a positive change in their life. London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."
That makes sense to me, living in Texas. Once the athletes-to-be pass the drug test, brand them with the logo. I want to see that logo on every head straining for the finish tape, every arm lifting weights, every leg in the gymnastics competition, and every butt playing beach volleyball or wrestling. Yeee-hawwww!
It looks like the bad record cover of an 80's trash pop group. So crap its unbelievable. My god, its an OMEN! The transport infrastructure's going to break! London wont cope! It'll be like a movie set for a badly designed 80's disaster movie - IN PINK!!!!! AHHHHHHHHHHHH!!!!!!!!
For sure they are going to end up with at least twice as innovative logo when the evolution is finished. Something like:
Truly an innovation and inspiration [for cheap design]. Taking the year and making a few modifications for 'iconic representation' is certainly a fine indicator of the dynamism and the skills of the artist.
(You may need get your tinfoil hat for this): Take the map of Britain. Can you identify Ireland and N.Ireland on the left and middle of the logo? good. On the right side England. Now for the fun part: The shape that most resembles Scotland is above Ireland, having been pushed off by the giant square of Olympic games. Conspiracy, no doubt. o.o
Unless the logo is changed I and many thousand others are going to snigger every time we see it (Lisa giving head to Bart) - which is good really because many thousand people didn't want the 2012 "Olympic Games" in the first place and had it imposed on them - so it's a great to see it's all finally going to sh1t very publicly. Of course the knob-cheeses that are in charge of this completely pointless, irrelevant and idiotic event will bluff and bluster their way through it, but in the meantime as someone has already pointed out, this trademarked official logo is never going to be adopted by people hoping to make merchandising money from this surely? J0k.
There is a new campaign for a second Olympic Logo to be designed by the public and voted for by the public!
Im sure it will cost less then £400,000 and get a better result too! Hopefully it will be something the British people can be proud of!!
The website at http://www.ChangeTheLogo.co.uk
The Munich 72 logo looks crap too.... The palestinians must have though it looked like a bullseye...
That said, I think that the logo comittee should be given the choice to be put to death by stoning or being smeered in butter and roasted. A person should not be allowed to commit such a graphic upon the general public and live!
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