Steve
OK so its supposed to be a bit of fun but....
1) There an implicit assumption that all tastes are homogeneous. I'm sure Levitts 1974 prediction hasn't come true...
2) If you can't make a formula dimensionally consistent, don't make a formula at all...
3) How much did this cost the taxpayer?
4) Gov't funded research is justified by the externalities associated with that knowledge. Are there really positive externalities to this research? I.e. why couldn't it have been funded by a bacon company?
5) Surely this just degrades all scientists who have a degree from Leeds?
6) Can you imaging the Vice Chancellor of Leeds at a conference with other Vice Chancellors.... the bacon buttie jokes will be endless...
7) Finally WTF is a food scientist? You have Chemistry, Biology, Bio-Chemistry, Physics, possibly Zoology, but really "Food Science" that involves eating bacon sandwhiches... What the hell are our universities coming to???