back to article So what's in a URL? The Reg URL?

The Register started out as a UK operation with a UK addressed web site, but accidentally and against our expectations became a pretty successful international operation. In deference to marketing we should point out that in recent years the international success has been both planned and deliberate, but that certainly isn't …

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Detectably British

I'm proud to be detectably British, and I'm proud that you are too. A UK brand can be a global brand, and many already are. Yours is one. And the URL fits the content, which is itself detectably British.

I don't think us.theregister.co.uk looks silly. It's clear what it means - "this is a section of a British site with some bits of special interest to Americans". Whereas "uk.theregister.com" can be misinterpreted.

Stick with .co.uk.

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Anonymous Coward

.co.uk

I'd vote for the .co.uk flavour, as spotting it was the only thing that really convinced me that El Reg was British (after five months of browsing through for black helicopters and suchlike). Up until that point I'd automatically assumed it was American, despite all evidence to the contrary.

Keep the .co.uk - anyone stuck in a .com mentality will get there anyway, and I like the idea of us.theregister speaking to we.thepeople...

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Anonymous Coward

Beeb it...

Personally I think you should keep both theregister.com & theregister.co.uk, set them up to point to the same server, and follow in BBC New's footsteps...

If the IP address is international, here, have the US relevant stuff, if it's UK, have the UK stuff, if your not sure, ask and dump their answer in a non-edible cookie.

But also give UK users the option to access US content and vice versa. Overall user friendlyness, nobody has to update their bookmarks, everyone is happy.

Except for that nugget I probably overlooked.

:D

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Silver badge

I vote .co.uk

I just noticed following a link from slashdot that it's .com which feels a little weird and I've /always/ used .co.uk, I like it that it's .co.uk because even though it covers world events it covers more UK stuff.

Please keep it .co.uk, it's part of it's image and changing it to .com just makes it feel somehow just another generic .com news site. Just make the .com redirect to .co.uk

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What's in a name?

There are a few ways to look at this.

1. Creatively: To paraphrase one of England's great playwrights...a website by any other name would smell as sweet. Corny, but it gets the point across.

2. Logically: COM says Global...co.uk, well, says UK...why leave the rest of us out...nuff said.

3. Spiritually: WWCND? You know what he would do!

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+1 for .co.uk

n/t

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Anonymous Coward

If I were king for a day...

If the opportunity were presented to me to implement this anew, I would set up theregister.co.uk as my A record, then point www, *.theregister.com, and whatnot as CNAMEs to it. The .uk TLD is more precise and proper, plus (as you say), there's marketing baggage associated.

Don't recall if you still publish different content on .com, but you could always take advantage of browser localization (forget IP filtering - too slow/inaccurate) and point to different subpaths. Of course, default to EN-UK - you're a UK shop.

Your constituents are not the Joe-sixpacks of the world of computing; most of us know that WWW is not an integral part of a URL - .co.uk is both significant and manageable for us.

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Anonymous Coward

.co.uk and proud

besides, if you decide to give up .co.uk then you should also give up irony - something I see our U.S. readers are already struggling a little bit with judging by some comments I've come across. If you have a .com you could hit them with a bout of sarcasm unawares!

Also on an not too dissimilar note; please please stop the "Americanism's" creeping in to the articles. 'Specialised' not 'Specialized' and so on.

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Anonymous Coward

How about an Italian site?

bitingthehandthatfeeds.it

But seriously, yet another Canadian vote for .co.uk.

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Ed

co.uk definitely

The reporting and style has a UK slant generally (which is great!), so I think co.uk suits it. Of course, keep .com :) I think the current situation is perfectly fine.

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Anonymous Coward

1 More Vote

Stick with co.uk I would hate anyone to think that this is a US site (even though i'm in Florida---i'd much rather get my news from you) huh...didnt even know .com worked..just seemed weird typing it in just now. yeah, i'll stick with co.uk

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Anonymous Coward

My personal venetta...

...is to convince the world that *companies* that are truely intenational should have a .com, UK companies should be co.uk and (here's a new one) USA-based companies should have .co.us - afterall, why should the system be biased towards a US company such that they 'appear' to have a wider market?

However; from a practical point, it makes damn-all difference the the majority of us (hands up who types more than four or five characters and can then match El Reg from the shortlisted favourites that remain?).

My preference is for co.uk - because I rather like waving the Union flag in the wide open sea of the Internet.

Pip, pip

Dave, Sandhurst.

proud owner of two .co.uk domains (or just too skint to pay for a .com)

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Anonymous Coward

Keep .co.uk

I live in Canada and am personally quite happy with the .co.uk

I don't even visit the .com. To me, theregister is a UK website and the URL fits this

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Anonymous Coward

.co.uk by all means

For me, it's an integral part of the name.

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Keep co.uk

I've been reading from the US with theregister.co.uk for at least five years, probably closer to seven. It does not seem to have caused me any lasting damage, and I like the idea that I am actually reading something produced overseas since I gave up trying to decode Pravda and Interfax (in Russian) almost ten years ago.

-fred

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No .com please, we're British

You're a UK site, with a decidedly UK style.

Keep the .com, sure, but 301 it to the .co.uk address so that Googlebot doesn't get all stroppy about duplicate content.

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Anonymous Coward

co.uk

Personally I like theregister.co.uk name. The site's content is undeniably filled with Brit wit and to me '.com' just doesn't feel right. Yeah, America may be where the ad revenue and while I know you have to pay the bills, try not to suck on Mammon's tit too hard eh? :-)

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Anonymous Coward

.co.uk of course

.co.uk. It's a big part of the brand to me; I know I'm going to get a quality British view-point, not some turgid American crap. It's like the difference between the UK and US version of Men Behaving Badly; one's worth watching, the other I wouldn't show to my worst enemy. Making .com your home would dilute that heritage. Long time readers would probably continue, but I suspect you'd not gain new readers in the same way.

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another vote for .co.uk

"theregister.com" just looks wrong. Stick with "theregister.co.uk", it has a much better rhythm when spoken aloud - it's almost iambic pentameter.

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.co.uk or .com

Simply -

Does it really matter if your TLD is .com or .uk (with the hard to lose .uk (sic. bl. and mod.)) when your readership and casual linked in people know the URL. I'd have .com directed to .co.uk anyway... See other "branded" sites sic. tomshardware.com 'redirects' the user anyway... I'd love to explain how it works but it's as boring as telling el'boss he's wrong...

I'd prefer you screws (British slang for hacks (London slang for journos)) to keep the .co.uk but if your advertising revenue depends on it then I'd consider it a pain...

KEEP .CO UK!

Caleb

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Anonymous Coward

You don't need to...

You can leave it as it is. If there is only an underlying technical reason, then fix the technical part. I did a lot of crazy stuff in Apache 1.3 and 2.0 and I can't imagine that Apache can't deal with whatever problem you have.

- really understand your problem.

- try some different solutions (most likely there are several)

- test it

- migrate

- hold your breath

- fix some stuff

Your done, no changes in the winning team. (sometimes necessary, but stupid if the reason is just technical).

My 2c (tech guy with some commercial xp)

Regards,

OE

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Anonymous Coward

.co.uk

.co.uk == quality

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No Sex (or .coms) Please, We're British!

Even though it's completely contradictory to my stance on the Euro, I say keep the good old .co.uk.

And change the logo to involve fish 'n' chips please. And a Burberry cap stained with blue WKD. (Oh no, hang on...)

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Anonymous Coward

you deserve a knighthood

for www.theregister.co.uk

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Anonymous Coward

Keep .co.uk

I really feel you need to keep .co.uk as it emphasizes the non-American-ness of your site and hence credibility!

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Anonymous Coward

.co.uk, you're british aren't you

you're off your collective rockers for even considering dropping the .co.uk from a quintessentially british publication. why do you think we're here ? :)

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Anonymous Coward

Keep the .co.uk

Please keep the .co.uk extension. It makes such a difference to know that El Reg stands apart from all the other news clones out there and shouts we're British and we've got attitude. Also, .co.uk just seems to stand for quality and refinement that you just can't find in .com.

OK, the whole us.theregister.co.uk looks clunky, so just redirect from .com to .co.uk. Simple.

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Anonymous Coward

.co.uk is the only way to go

A few points or rather recommendations.

1. Stick to writing great articles.

2. Sack whoever started this idea in the first place, they are probably in marketing.

3. Go to the pub.

4. Produce a dossier stating that a .com address would in fact lead to an increase in terrorism, use something like terrorists will be able to mount a nuclear strike in 4 seconds through a .com address rather than the trusty .co.uk.

5. Sleep well at night knowing that theregister.co.uk is not only the right choice but rather the only choice for the people of the world.

6. Don't assume all of your .co.uk readers are in the UK. So no naff auto detection please. I'm a brit in Singapore and would prefer not to end up at a us/international version of the site.

7. Work out how much money you have cost the IT industry from people reading this article and posting comments :D

8. Go to pub for a well deserved drink.

9. Ignore the majority of public opinion and go with theregister.de just to really p*** everybody off.

Cheers

Neil

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Anonymous Coward

Keep it .co.uk

I value El Reg for its quirky "British" outlook. Sure, you cover the whole spectrum of technology news from all over the world, but your perspectives on it are uniquely British. I know the URL seems a small thing, but sometimes it really is the small things that count. In this case it signals to the viewer that you're not just another one of the faceless US-based (and biased) technology sites.

Richard

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Let's think professionally here.

Ideally, I would just type, 'The Register' into a text box and wouldn't have to care about anything so arcane as a URL. That's my first requirement. I suppose I can stretch to clicking on a small Union Jack the first time I visit the website to get to the UK version, but thereafter I expect it to be remembered. Requirement number 2.

If these requirements are unattainable, then, unless there can be seen to be some measurable progress gained towards these requirements by changing the existing URL, then I suggest it's just left as is.

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Anonymous Coward

.co.uk every time!

I read El Reg with an english accent - I can't imagine an American having the right tone for those ironic/sarcastic flavoured pieces that make the reg so distinctive(sorry, just my own brand of national typecasting). Goodness only knws what happens when I move to Wales. Will you do a cy.theregister.co.uk? In welsh please?

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Anonymous Coward

.co.uk

I'm not British or American, but I like the British feel of this site. And .co.uk is definitely part of that, just as much as the dry humor and typically British terms.

Just have .com redirect to .co.uk, or if you absolutely must have differentiated content for the Yanks, give them a us. subdomain.

Regards,

Kars

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Anonymous Coward

If .com = international, where's .co.us?

Years ago, I had a company named Purple Software in the US. When I went to try to register the domain purplesoftware.com, I found that a UK company was cybersquatting on it. The UK company did no business in the US - if they did, I could have sued them for trademark violation. Why were they allowed to register a .com? Stupid internet registrars! Either give us a .co.us, or don't allow foreign companies to register .com addresses.

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Anonymous Coward

Huh?

I guess I must be having a dense moment here. As far as I can tell, at the moment www.theregister.co.uk (which is the url I use) presents the same page as www.theregister.com - although I was under the impression that the .com url was somehow more geared towards the US but that doesn't seem to be the case.

You're saying, whichever url you settle on, the other will still point to the same page.

I fail to see a difference.

Either way, I think people in the UK tend to habitually use the .co.uk url and I assume yanks habitually use the .com so why not keep both anyway.

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Anonymous Coward

keep it as it is

The .co.uk makes theregister different from other sites in that it has some kind of aura of quality to me. The .com tld is riddled with garbage, sites full of junk, but I haven't seen much junk on the domains that are under co.uk

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Anonymous Coward

From the US -- doesn't matter, but stay proud

Personally, every once in a great while I forget to type .co.uk and type .com. I'm in the US. I'd say leave it as is, but it'd be nice to have theregister.com redirect to theregister.co.uk, just for those mondays when I'm a bit of a clot. ;)

Having the .co.uk might well help you retain your strongly british flavor -- which I think is a major asset for El Reg.

Frankly, with our Yank "journalists" doing everything they can to disgrace the term, I'd suggest you keep your British identity prominent. It helps us know we can find real news here -- even if occasionally we have to look up what dodgy, boffin, or punter means!

Whatever you decide, don't change who you are!

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It's part of who you are.

The thing that differentiates El Reg from the rest of the bunch is that instead of being modelled on "The New York Times" or "Wired" (the old-skool mag), you seem to be modelled on a classic London tabloid; it's the tone you use. That's what keeps me coming back. I know I will get the news, but I'll get it delivered in a similar way to how a mate would tell me in a pub, with a nod and a wink.

Additionally, your audience is predominantly a tech-savvy one. We know the difference between .co.uk and .com. In general, we're not marketing dweebs (no offence to any Reg Marketing Dweebs reading this...) er.... my point is, we know what a .co.uk means, and we remember that. It helps your image as being distinct from the ZDNets of the world.

So all that being said, put me down as a .co.uk supporter. It's part of who you are. Like a pom who refuses to relinquish their accent after spending decades overseas, it becomes a charming aspect of your personality. You're doing great, just keep going.

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Bronze badge

Legal suicide

If you went .com then people and companies would think you are American, and so file a lawsuit against you for any negative comments about them or their company.

.co.uk means you are British and so can get away with it because whining and moaning and irony are the nature of the Brits. It also means that there is no point in them phoning the lawyers because its actually solicitors they need and whole different set of laws..

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Anonymous Coward

keep .co.uk

I agree with the vast majority of the comments that you should keep .co.uk. thereg.com just doesn't "feel right" and even though I've known of its existence for years, I still type the uk address. The UK bit is part of your brand and I'd personally be disappointed if you moved to .com - wouldn't be a dealbreaker, but I'd feel just that little bit less fond.

Judging from the rest of the comments, you asked, and we've answered, pretty unambiguously : )

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Tom

KEEP .co.uk - show some pride, don't go .com because everyone does!

I've actually bothered to register to post this, and it seems like most I think the .co.uk should stay.

go to the bbc.com and it redirects you to .co.uk, I feel the reg should be equally british!

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co.uk

Seems to be a consensus here.

I'll go with that too.

.com sounds corporate megacorp American.

It's for people who sell washing machines and cars

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Anonymous Coward

PLease no com

It will feel like the deterioration in the bits coming across the Atlantic will show up in the articles. (and smell fishy, although I do like fish and chips)

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Anonymous Coward

By Harry and Saint George!

Whoever suggested ".com" instead of ".co.uk" ought to be shortened by a head! Tony Blair might grovel before deranged foreign emperors, but surely there are still some true sons and daughters of Britannia left?

As I sit here in this outpost of empire, I can hear the savages south of the Great Lakes beating their war drums (".com!, .com!, .com!") whilst they sacrifice innocents to their idols of conformity and corporate strategy. Yet, knowing that somewhere in the world decency and civilisation still remains in the form of "theregister.co.uk" gives me the strength to hold my musket steady for another day.

By God in heaven! Don't you know that General Sir Isaac Brock DIED his glorious death not far from where I sit so that the flag of ".co.uk" might still wave over some corner of the world?

Rule .co.uk, .co.uk rules the net!

Britains never, never, never will make slaves!

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Anonymous Coward

.co.uk

Hello, I'm an American and I've been reading the register off and on for many years... It was only a couple months ago I somehow stumbled upon the .com address and freaked out. At first I thought I was being phished, then I realised... "This is a news site, not my bank, even if I do spend more time here" .co.uk or none, please.

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Anonymous Coward

Keep .co.uk

IMO keep the .co.uk, there's nothing wrong with being British and being proud of it. I've never understood why USAians don't use the .us TLD more.

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Anonymous Coward

theregister.co.uk

the thing is that you ARE a british site, giving a uniquely british slant on international tech news, and i don't thing you should change.

bring on the sarcasm, maybe one day the americans will 'get it'

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What is broken?

You have found a great solution but what problem is it solving? Leave well alone!

Steve

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Anonymous Coward

.co.uk. Absolutely no question.

.co.uk. Absolutely no question.

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Anonymous Coward

.com????

Nooooooooooo!

You'll be wanting to chill your ale next :-/

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Anonymous Coward

.co.uk

It's part of the identity of Vulture Central. It stays.

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