Re: I hope this ends up having been a colossal con job.
Oh, it makes sense already. (Not necessarily good sense, mind you . . .)
In this world obsessed with 'startups' and so many people trying to launch the next billion-dollar web service and equally-many investors looking to make money from them, a pair of people engrossed in all things 'web' and 'social' had an idea one day and assumed it was a good one.
Perhaps, while raving about the kelp smoothies (served in a jar, of course) at the local cafe via Urbanspoon or warning people off a hairdresser on Yelp or liking a Bikram yoga studio on Facebook or giving an Uber driver 2 stars for being late or praising a hotel on TripAdvisor or recommending an AirBnb property to followers on Twitter or uploading a sepia-filtered photo of a coffee on pinterest, they wondered why there was no platform for letting the world know how you feel about people.
Putting the words 'crowd-sourcing', 'web', 'social', 'app' and 'community' together, they realised that here was an equation that couldn't lose and conceived of 'Peeple', a concept so innovative that it would change the world and, obviously, make them and any investors millions after it got enough subscribers to get bought-out by one of the existing services providing the exact same service with a slightly different focus.