back to article UK.Gov passes Instagram Act: All your pics belong to everyone now

Have you ever uploaded a photo to Facebook, Instagram or Flickr? If so, you'll probably want to read this, because the rules on who can exploit your work have now changed radically, overnight. Amateur and professional illustrators and photographers alike will find themselves ensnared by the changes, the result of lobbying by …

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    1. Anonymous Coward
      Anonymous Coward

      Re: Words on paper

      50 Shades of Grey was originally a piss-poor Twilight Fan-Fiction posted on a public website, it was of course, in this case, exploited (somehow) by the original author, but I guess the only reason it wasn't nicked by somebody else - (the names changed etc.) was it was so terrible nobody actually thought it was worth doing...

      I personally post snippets of my current writing WIPs on my blog and on my FB page to engage with my readers and to show them that there is actually progress being made and the new work will eventually be forthcoming.

      Just because I "make it public" doesn't mean I want or expect somebody to scoop it up and claim it and then reproduce it as their own work.

    2. Turtle

      Re: Words on paper

      "Sentimental value is one thing, commercial value another. "

      It should be obvious that any work stolen is going to be stolen because it does have value to someone. If it is stolen it is only because it has value to someone. That is to say, So this law will only really effect works with value - i.e. works that re going to be stolen. And those are the works that need protection. I don't know if I am making this sufficiently clear for you. That most photos on the internet do not fall into this category is really irrelevant and should not mean, as you think it should, that no works and their creators need or should have protection against theft.

      Incidentally, it's often impossible to know in advance what will have commercial value. Here's a hypothetical example: someone finds a picture of your daughter and puts a caption in it that says "Meet horny girls who want casual sex right now!" and uses it to advertise their website. There's some unexpected commercial value.

      "Making money from photographs is a very tough road."

      Especially when the entities that would normally pay for photographs can now just steal what they find on the web and claim that they are "orphan works".

      What you are evidently just a bit too dim to understand, is that this legislation is being pushed through in order to benefit the parties that want it enacted. Do you think that they're doing that because it's not going to benefit them financially? Do you think that the politicians and bureaucrats who favor it don't have clients who expect to benefit from it? How do you think that the world works, anyway?

      1. gnufrontier
        Happy

        Re: Words on paper

        My reference to sentimental value had to do with the originator. Ever watch auditions for American idol ? There are many people who really think they can sing but you would never buy their tunes.

        As for my dimness, I suspect that all legislation is benefiting someone otherwise it wouldn't exist. Regarding a picture of my daughter with a horny sex caption, I doubt that the presence or absence of this act would have any effect on their behavior (and I do have a daughter). For all I know that has already been done but I don't plan on combing through all the porno sites on the web looking to see if someone used a picture of my daughter. One must have a sense of scale here. In fact, I think scale is one of the issues here. How does one deal with "big data"? The same thing happened after the printing press. New rules had to be figured out. No one ever got in trouble for copying scrolls - in fact people were happy if you wanted or were able to do it.

        What kind of money are we really talking about anyway ? The same kind of money received when a large corporation has to remit something back to its customers and so one gets a $ 1.50 credit or a $ 10.00 coupon.

        Any one who has something which is taken and ends up with a significant commercial impact will have plenty of lawyers offering their company to help them get their cut presuming it is legitimate. As for how the act works out in execution and what other regulations will be imposed - that will take time to find out.

        All case law is nothing but refining what started out as a simple rule when someone else was making the rules.

        Somethings people just don't get paid for. There actually was a person who designed the smiley face (ban the bomb movements in the 50's) and he didn't get paid. I have put up music and cartoons on my web site and someone may have stolen them and used them but I have yet to see any of my cartoons syndicated or hear my music played by somebody else. There are plenty of mechanisms for protecting one's work if one wishes to take advantage of them. I doubt that this act changes any of them - but you do have to do something to protect your work. Even a corporation has to make sure their brand name doesn't become a generic commodity, like Sanka for decaf coffee or Xerox for duplication or Kleenex for facial tissue otherwise they will lose their brand protection.

        This seems reasonable to me but then what is reasonable right ?

      2. PyLETS
        Stop

        Re: Words on paper

        'someone finds a picture of your daughter and puts a caption in it that says "Meet horny girls who want casual sex right now!" and uses it to advertise their website. There's some unexpected commercial value.'

        As how certain insinuations above might be construed, that's defamation - copyright law was never intended for that purpose, other laws were and have a much more severe effect when used. Some lawyers take on that kind of work pro bono.

  1. Antartica

    Maybe just require that orphan works must have author?

    AFAIK, the legislation at the EU level on orphan works was sold as providing access to works whom copyright holder cannot be determined or contacted. Readers beware: I say copyright holder, not author. The problem is that the author is not the copyright holder in most of the culture-relevant works, that is, the ones that the legislation is trying to "get back" into publishing.

    But in no place I've read that it seeks to "legalize" stripped works.

    So, for the purpose of the legislation, they just have to:

    - Require that the orphan work has author (and require that any use of the orphan mentions the original author). In this the orphan would be distinct from public domain.

    - Additionally, require that the orphan work is older than XX years (perhaps 14 years, just as a homage to the original US copyright term), so as the original author has had some "automagical" protection.

    Anyway, legislators following an easy to understand policy like the one above? Nah...

  2. Handle1234

    Photos Offline

    I am closing my Flickr account tonight.

  3. philbo
    Joke

    Since they're being so free with intellectual property..

    ..I'm surprised they didn't name this bill "IP Freely"

    (with apologies to Bart)

    1. ecofeco Silver badge

      Re: Since they're being so free with intellectual property..

      *snerk*

  4. Bronek Kozicki
    Unhappy

    could this get worse?

    Imaginable scenario: I post nice family picture somewhere on the web, someone picks it and sends to BBC or other corporation which strips EXIF (if it wasn't stripped by 3rd party already) and claims ownership. Next the corporation finds my posted picture and sends me desist and cease letter, demanding removal of the work (and/or licensing fees) of which I am an author, for which they claimed ownership through action of a 3rd party.

    Could this possibly happen? Just curious.

    1. HumptyDumpty

      Re: could this get worse?

      Another reason to shoot RAW. If you've got the RAW file and the BBC only has the JPEG then it's pretty much safe to assume that their JPEG came from your RAW rather than your RAW coming from their JPEG. Having the RAW files might be one of the few ways of proving ownership.

    2. opaque

      Re: could this get worse?

      Well your original would have the EXIF data and you could prove creation of photo, maybe even other versions taken at the same time. Not to mention you could bring the kids out as evidence.

      More likely a company selling something in Korea uses the photo and you never know about it until a friend on holiday sees it.

      1. mickey mouse the fith

        Re: could this get worse?

        "Well your original would have the EXIF data and you could prove creation of photo"

        Trouble is, EXIF data is trivial to alter, it would prove nothing. Whats to stop anyone taking your photo and altering the EXIF data to make it look like they originally took the picture? Same with file creation dates or anything else that could verify the original creator. It doesnt matter how much metadata or stenography you apply to the image when its so easy to alter or remove it. How would you prove it wasnt theirs? or more to the point, would it be financially viable for you to do so?

        Back when I was creating small websites for people, I used to pinch other peoples images all the time. I used to change the EXIF data to the sites owner or just remove it altogether and change the file creation date to just before the site went live, then run the image through a converter a few times to kill any stenography.

        If anyone figured out they wernt my images (they didnt) I was just going to replace them with other pinched images using the same technique.

        This new legislation does nothing to stop the above technique, in fact it makes it easier to excuse.

    3. veti Silver badge

      Re: could this get worse?

      So what you're saying is, "people acting criminally can rob you".

      In that scenario, the corporation that stripped the EXIF "and claimed ownership" is acting fraudulently, and they know it, to the extent that those involved may well be looking at jail time.

      The new law doesn't legalise fraud, for all Orlowski's ranting.

      1. Bronek Kozicki

        Re: could this get worse?

        I wish it was that simple.

        1. people who claim ownership may be different people than those who strip EXIF. Also, since stripping EXIF might automated, they might not even know this is happening.

        2. if there is 3rd party who stripped EXIF and then submitted such work to corporation, no one in the corporation might even know.

        3. I do not want copyright to my pictures to hang on the presence of metadata; it's like presumption of guilt. I should not have to use the metadata to be able to prove the ownership

        Basically, the whole thing seems to be based on ridiculous assumption that "orphan work has no author thus requires no protection", while the fact is that orphan work most surely has an author, however he/she cannot be offered copyright protection since he/she is unknown.

        Totally agree on shooting RAWs, BTW.

    4. Anonymous Coward
      Anonymous Coward

      Re: could this get worse?

      If you had previously registered your picture then you could prove it was yours.

      If sites like Instagram turn themselves into picture registries (which is the obvious path for them to take), then simply by uploading that site you have notarised proof that you uploaded it on a particular date.

      Of course, maybe *you* ripped off someone else's work, and replaced the tags when uploading to Instagram. Then I guess it would be up to the real owner to show they had registered it earlier.

  5. opaque

    Image matching

    Considering how easy it is to find where images came from via even Google Images and Tineye a lot of likely image theft will very easily prove it's not a diligent search. It's fighting that point that will be the issue.

    People cheating in photography competitions, big fashion houses stealing designs etc have all been proven using basic searching that a child could do. A lot of what is on tumblr for example can often be tracked down very easily with only a small amount of effort. It's making sure that people not doing that don't get away with it.

    And as a friend said if someone is stealing something off DeviantArt then it's very easy to prove it's yours

  6. Anonymous Coward
    Anonymous Coward

    So if I stip the metadata from my MP3s...

    does that mean the music industry can't sue me?

  7. Anonymous Coward
    Anonymous Coward

    Fascism?

    More like corporate communism.

  8. Dr.S

    As a copyright lawyer I don't see this legislation as being worth all this alarmism in any way. I certainly can't see any indications that the UK is violating its obligations vis à vis either the Berne Convention or the WTO treaties on intellectual property.

    1. Anonymous Coward
      Anonymous Coward

      @Dr.S

      "As a copyright lawyer I don't see this legislation as being worth all this alarmism in any way."

      And you won't see it as long as you're working for Google.

      1. Dr.S

        Re: @Dr.S

        "... you're working for Google."

        How does pulling false statement of of thin air help you in any way?

        I'm certainly more wary of Google than most, especially from a EU competition-law perspective. Reading these comments however, I get the impression that too many fall into a herd-mentality and are starting to make up frightening stories rather than actually studying copyright and the realistic effects of this law.

    2. Andrew Orlowski (Written by Reg staff)

      @ "Dr S"

      Can you be more honest in your representation of yourself? Calling yourself "a copyright lawyer" implies you practice law, rather than study it.

      You could start by providing your full name and credentials.

      Your personal opinion on whether the UK contravenes Berne is counter to other expert rather better-informed opinion, and perhaps reflects your agenda.

      1. Dr.S

        Re: @ "Dr S"

        Your last comments are disappointingly snide. I may not agree with your overly-simplified vision of intellectual property, but I always try to read your pieces with an open mind. You could do better to be a little more respectful.

        I'm a doctor of laws, teaching patent-, trademark, copyright- and design-law at a law school for more than 10 years now. I consult and am a part of the regional IPR association, where my colleagues and friends are both from academia and commercial law. We have discussed this issue and agreed that if we had a professional photographer client then any Google-like company that tried to use his or her work commercially would have near-impossible task proving that they did their due diligence; thus a nice little account.

        Contrary to what you may believe, I see the various forms of IP as fundamental to the whole of the knowledge economy and am not out to destroy it.

  9. Anonymous Coward
    Anonymous Coward

    I have the perfect solution..

    ...send cheques or postal orders payable to "You've been had", PO Box 69, for full details.

  10. The Hairy Photographer

    Thank you for this enlightening article. The more people who see it and act upon it the better. I hope you don't mind,but I have included part of it in an article on my own blog and have given full credit and links back to yourselves. If this is not acceptable please let me know.

    Thank you again.

    Chris Birchall

    http://hairyphotographer.co.uk/a-black-day-for-photography-copyright-theft/

  11. Ben Norris
    Thumb Down

    a new unique way of funding the BBC

    afterall tv licences are getting a bit outdated now arn't they

  12. Anonymous Coward
    Anonymous Coward

    News like this makes me want to sell up and move to another planet...

    How will this affect other non-UK territories that do not enact similar legislation?

    "In practice, you'll have two stark choices to prevent being ripped off: remove your work from the internet entirely, or opt-out by registering it. And registration will be on a work-by-work basis."

    "There's value in works, and if anybody can exploit them except the person who creates them, then value is transferred to the exploiter," explains Ellis. "This is a massive value transfer out of the UK economy to US tech companies."

    "It's corporate capitalism," says Ellis. "Ideally you want to empower individuals to trade, and keep the proceeds of their trade. The UK has just lost that."

  13. Anonymous Coward
    Anonymous Coward

    Say I'm a photographer who works in advertising (I'm not, btw)

    And my company has paid £xxx to some celeb for their ugly mug to appear. My image gets robbed. The celeb's face is being used outside of what was agreed. Who does the celeb sue?

    1. Dr.S

      Re: Say I'm a photographer who works in advertising (I'm not, btw)

      The celeb has no copyright to their face, so just because the image is used outside of what was agreed the celeb has no grounds for a lawsuit. Your company (or you, depending in your employment contract) does however have grounds.

      But if the image is used to sell a product or in such a way as to constitute defamation, then there are various legal instruments the celeb can use.

      In both cases the target to be sued would be whoever publishes the image illicitly.

  14. Will Godfrey Silver badge
    Unhappy

    Pretty Horriffic

    Unusually I totally agree with Andrew. This piece of institutionally approved theft has enormous ramifications.

  15. Richard Neill

    Is this really a bad thing?

    It always seems to me that copyright-by-default is a bad idea - most of the time, we gain hugely by sharing and remixing culture. Also, remember that every time you forward an email, or use a google-image in your presentation, you are breaking copyright law. We simply cannot operate in a strictly copyright-maximalist manner without making 99.99% of the citizens into law-breakers. (For that matter, how many of the Reg's own icons are you sure you licensed properly?)

    If I could go back in time and tweak the first HTML spec, I'd clarify that "all content placed on the web is implicitly public domain, unless explicitly marked otherwise". After all, that's how most people think the web works, and actually how it does work anyway (because individuals can almost never afford to sue).

    It's not as if putting a copyright tag into a jpeg/tiff comment field is difficult.

    1. Yet Another Anonymous coward Silver badge

      Re: Is this really a bad thing?

      That's the problem - these images are marked otherwise.

      But certain organisations (the BBC) have been taking images - either sent in by viewers or copied form websites, stripping the EXIF data and then they become orphan works. Just like if I tore the cover form a book and claimed it was now mine because the author wasn't identifiable

  16. Yet Another Anonymous coward Silver badge

    A licence to print money

    I did a diligent search on "who did the picture of the queen on a fiver" and it returned nothing.

    So I'm assuming the 5 pound note is an orphan work and will be doing my own copies of it.

  17. Sarev

    How about protecting metadata...?

    It should be your right to not have third parties strip your metadata out of your works. If I upload a photo onto Facebook, they shouldn't be permitted to strip out my EXIF data (at least by default).

    1. Dr.S

      Re: How about protecting metadata...?

      It is your right already. Removing such data is an infringement in itself, just as removing various forms of DRM is.

  18. markt1964

    What consititues a "diligent search"

    Because if the rules are are too vague, then this act could effectively spell the end of copyright in the U.K.

  19. apjanes

    Hang on....

    When we are dealing with music/video piracy, don't the government cry blue murder? When we are dealing with photo piracy, they say "go right ahead"! Why this dichotomy? With music/video piracy the corporations lose out, with photo piracy the corporations stand to benefit. Hmm... anyone want to guess who owns the government? Rule of the people my arse!

  20. saddington
    WTF?

    Pressgram

    This is why I'm creating Pressgram [ http://pressgr.am ] - to free us from the shackles of commercial exploitation and give the power back to the individual artist.

    Love to share with anyone interested in hearing about it!

  21. bag o' spanners
    Devil

    I save all of my RAW files. If I publicly post photos to social media sites, they're tagged. If someone wishes to remove my tag, and make *commercial* use of a photo, then I will gladly go to court for redress and damages.

    The cost of archiving the original RAW files is trifling. Once a few negligent/dishonest ad agencies have had their nuts dragged across a cheesegrater in court, the benefits of due diligence may well become apparent.

    This botched legislation is a piss poor attempt to distort "fair usage" into a legal right to steal copyright. The only way to fight such legislation is to publicly inflict some serious financial damage on a high profile IP abuser in corporate clothing.

    The copyright lawyers will be rubbing their hands in anticipation of some expensive lunches. Exemplary damages tend to concentrate minds. Ignorance/incompetence/negligence is not the best legal defence in civil proceedings.

    The likely result, after a few hefty hits on corporate and public sector wallets, will be some Cabinet Office "best practice" bumph, to prevent civil servants throwing taxpayers money to the wolves by doing stupid things with other people's IP.

    Meanwhile, in the real world, printable quality photos will continue to be used and credited by reputable agencies, because badly optimised Instagram phonepix look dated within a few minutes, especially on the web. If a client is paying top dollar for their campaign, they're not expecting a copyright shitstorm to erupt around their brand.

    The quality of photos on socmedia platforms is limited by b/w constraints. A 35meg RAW image, squished down to a 100-200kb jpeg is not going to be quite the same thing. So for anyone getting a rage on about "the man" dredging digital landfill for nefarious purposes, the more likely IP infringers are going to be the knockoff merchants who plague online sales sites like Ebay and Etsy. Takedown notices on Ebay seem to be taken quite seriously when original EXIF data is shown to exist. A phonecall and a supporting email, and woof!, culprit no longer has an account.

    My designer friends routinely search for copies of their work, using Tineye quite effectively to find copyrighted photos from original collection shoots. They also keep a list of knockoff merchants, which is available through the specialist boards where these things are a hot topic.

    Sensible search terms are useful on Google image searches, so the guff posted about the obscurity of the Vulture logo in the first few replies is a bit of a straw man. An image search for "the register logo" isn't rocket science. Trebles all round!

  22. Anonymous Coward
    Anonymous Coward

    Registration will be free

    "what was your property by default will only remain yours if you take active steps, and absorb the costs"

    Sure, but the costs will be pretty much zero, because there's a huge opportunity for registry websites to spring up, and they'll be free to use. So the only cost is your time in uploading the materials, and having a notarised record of your creation is a useful thing to have anyway in case of future disputes.

    Eventually it will shake down to a few big registries, but they'll still be free. There are a bunch of business models which spring from having a huge repository of material and metadata.

    * They can act as your agent, actively flog your work and take a cut of your fee. (Not everyone will opt into this, but some will)

    * They can act as a shopfront; people can pay to have their material made more prominent

    * They can charge users a small fee for performing the "due diligence" search, and/or for being put in touch with the copyright owner

    * They can build on-line communities of artists and professionals, and flog advertising at them

    * etc

  23. Revs1
    Happy

    Im making the most of it, after due dilligence I've got my first two claimed

    https://twitter.com/RevH1/status/329281476015316994/photo/1

    https://twitter.com/RevH1/status/329280994765074432/photo/1

  24. ti

    e-petition

    There is an e-petition to sign if you are against this law

    http://epetitions.direct.gov.uk/petitions/49422

    Please sign and share the link.

    1. Odile
      Flame

      Re: e-petition

      I tried to sign this petition, only to find it's only open to British citizens or UK residents - which rather defeats the object, since photographers worldwide are potentially affected by this proposal. I was a UK resident for 35 years but am now back in France, my own country. Which brings me to the issue the British gov. seems to ignore: how are other countries going to react to this (assuming they are aware of it)? Surely the UK cannot suddenly impose a "law" to the rest of the world, even with the blessing of the US?

  25. Turbojerry
    Pirate

    Images are just data

    By doing this the government has said any data that is encoded as an image without an attribution can be used by anyone, how long before torrent clients automatically encode the data they send as a gif / TIFF / BMP etc?

  26. mtp
    Unhappy

    Flickr check

    I just looked at the last photo I posted to Flickr. The EXIF data is intact and it clearly states 'Artist = Picasa'.

    Drat. So are my photos owned by Flickr, Google (I used picasa to crop the image), the world or just possibly by me?

  27. Anonymous Coward
    Anonymous Coward

    Greed wins

    UK.gov generally finds it very easy to do idiocy that makes no sense without breaking a sweat. This is in a whole class of its own. As a photographer, it simply represents the most depressing, soul destroying news I've heard since I started in this business. Photography as a business has been on shaky ground for a decade as it is, this is the final nail in the coffin for anyone who doesn't make their money entirely from first use of commissioned work. Those who came up with this have pretty much given core the of UKs creative business away to anyone who fancies nicking it. Graphic artists, illustrators, designers will all see incomes dissolve.

    The fact that no other country is contemplating anything even close to this should tell us how deeply corrupt the corporate lackeys in government actually are, and how utterly devoid of intelligent leadership. Time to move across the channel to somewhere that respects the right to control and set a price for your own work.

    1. Senior Ugli
      Unhappy

      Re: Greed wins

      agree exactly, but what can we small guys do about it apart from moan and sign a measly e-petition.

      The government, doing the opposite of what people want as usual. Legal Criminals

  28. This post has been deleted by its author

  29. Gus4

    Creative Ice Age

    Creative Ice Age

    This is just what this country doesn't need, let's for just one moment forget the corporate capitalism and the fact that this is just theft and think about what will happen if this is really going through. What will happen to Schools colledges and universities. Is it possible the established and international known Creative practitioners that upload images of their work will be harder and harder to find. do not all student use the Internet to research for their studies and it's a place where inspiration is found, it's a place where innovation opens doors to new ideas and possibilities.

    If these established creatives lockdown their work because of financial constraints and fear of theft where will our new creative talent find their inspiration does this not move the nations creative talent forward. We are heading for a creative "ICE AGE". A place where creativity and innovation will slowdown to such and extent we will see the growth of our economy suffer. The UK's is seen as world leaders in creative education and economy and if this goes through it will be hit hard and it will impact on all other sectors that rely on creative innovation to develop now products and services.

    This must be stopped not just for the Creative individuals that create the work and rely on their IPR to make them a living but also for future creatives and innovators that keep this country great.

    Surely this must be stopped!!!

  30. IP_Murray

    The Actual Position

    I've not read all the posts and comments but the trend is that a misinterpretation has occurred and the original article is inaccurate as to the impact on copyright owners.

    For clarity please read http://www.ipo.gov.uk/types/hargreaves.htm?goback=%2Egde_3480226_member_236935864

    I work with many photographers seeking to protect their rights and do so on a contingency basis (% of damages recovered). If you want to enforce your rights there are solicitors out there, like me, who are capable of fighting your corner on a cost effective basis. Don't lose hope!

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