Fuck off Apple. Pathetic.
After trademarking the leaf and patenting the rectangle, Apple has outdone itself by trademarking the shop. The US Patent and Trademark office last week granted Apple's application to trademark a retail store featuring computers. It is the "distinctive design and layout" that Apple now holds the unique design rights to, thanks …
Shareholders should be calling for a vote of no confidence in the board of directors as the board is clearly being take for a ride by its lawyers.
"yes, Mr Boardmember, we'll charge you millions to patent it and trademark it and then charge you more to vigorously defend your rights no matter how much it costs you"
The trestle tables are arranged in a similar fashion and they sell apples.
Would it be made worse by the fact that they also have blackberries for sale?
A little off topic but it reminds me that when clearing out an old desk a few days ago, I came across some floppies for an Apricot. Memories of a sweeter time.
I can't believe that there is any other purpose to this. Is this really going to stop knock-off stores popping up? Will it be possible to prove that there were no other stores with this layout prior to the application being filed / apple being spewed forth onto the world (I used to like Apple, honest).
Does this mean I need to cancel my bake sale? (I appear to have rectangular tables with chairs underneath that are parallel to a wall, OCD you see, and a twat, which would be me, offering advice and being sneery).
Well, we need someone to trademark tables being arranged parallel to the shop front, some to trademark having tables diagonal to the shop front, and finally someone to trademark having tables randomly arranged... Everyone who wants to have tables, in their store will be screwed.
IINM, Apple now has a Design Patent for their Apple Stores. It's not as if this is the only way to arrange an electronics store and has more to do with Apple's sense of style. As long as the patent is specific to this layout, I say OK they've locked in a signature style. Just steer away from it and life goes on.
this isnt specific though. It is a store that sells or demonstrates pretty much any electronic or computer device. Is laid out in a rectangular fashion with tables and recessed shelves.
That doesnt seem specific to me. Specific would have dimensions, brand names, paint codes, technical aspects etc.
The trademark posted is broad not specific.
I get why they applied for the trademark (they ARE Apple after all) but I can't for the life of me figure out what kind of deficiency allowed it to be granted. Was I a bribe, blackmail, or fanboism? Surely it's one of the three because this is the layout of a massive number of stores. It's hardly something Apple could claim is uniquely theirs.
I remember a store in Leeds having exactly that layout - tables with chairs and stools around the sides of the store and along the center. That was in the days of CorelDraw 5. It was running on all their computers for a promotion. I was the one who moved from table to table and crashed every machine possible until I was politely asked to leave. I never did by version 5. Ah, yes, I remember it well. (Has that phrase been patented?)
I'd have thought in order to trademark a shop layout they would at least have to show that they brought all of their stores to a particular standard?
I'm sure many are familiar with the 5th Avenue Apple Store's above ground glass cube - which couldn't be much more different from the grand, old-school Apple Store in Glasgow.
The design in the article looks like their shopping centre stores. Certainly it looks like the stores in both Westfield Centres in London, Brent Cross, Arndale Centre Manchester and Trafford Centre Manchester.
The Regent Street, Covent Garden and Buchanan St stores look a bit different. They are in old buildings and cover more than one floor. One thing those stores all have in common is a glass staircase.
", it must be a nice gig being Apple's outside counsel for intellectual property law..."
Very, they clearly have nor need intellect and are not in any meaningful sense* lawyers to a global business - "an unjust law is no law" etc should equally apply to service marks / trademarks / patents, and any lawyer who isn't just a windup would have told them not to bother with this nonsense
* i.e. they haven't considered any law outside the USA, or just how laughable this makes their client
Despite my hatred for Apple perusing all this patent and trademark rubbish, I thought this really took the biscuit, however when my less than IT interested wife saw the line diagram, she asked if that was a new Apple Store! Made me think they may have a point. I do think however they should be made to make all their shops look like that drawing. If they change it in anyway to look like any other store then they should get fined. After all it is Apple who has started this game.
"Rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store." and "There is multi-tiered shelving along the side walls, and a oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall."
In order to infringe upon a patent, don't you sort of have to need to infringe upon it "globally"? I mean, having a bunch of tables in a row from the storefront to the back with shelves on the sides describes a computer shop in Guildford back in the '80s, and probably thousands around the world.
What they most likely don't have, however, is stools and video screens at the back.
So if you have a shop with tables and side-wall-shelves, but not stools/screens, that's not infringing, right?
Pathetic or not (I consider this to be the latter), there's something that all the previous posts appear to have missed: What completely loony insane and bloody stupid bunch of morons actually *granted* this trademark?
You guessed it: The Utterly Stupid Pillocks and Twats Orifice, proving, once again, that they are *not* even close to being fit for purpose.
I would hope this isn't just to persecute anyone who has a similar layout, but to stop people setting up identakit stores as has happened in China. El Reg reported a couple of years ago of stores in China that were identical to the real thing, logos and all.
Do any other retail outlets file such trademarks? McDonalds have been refitting their branches over the last few years. If you set up a cafe down the road with an identical look and layout I can't imagine they'd be best pleased either. But would a chain like that also file for protection of the design of their outlet?
Assuming I can recreate the exact layout at work tomorrow I'm hoping some Apple henchmen will immediately shut the office down and give me a day off - hopefully on full pay. Then I can go to my local phone shop and buy either an Android, Blackberry, or Windows phone.
This is the smartest, fastest, and lightest patent yet (tm)
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