Not an apology
Windows 10 is not an apology for Windows 8. It's retribution for our rejection of Windows 8!
Windows 8, unlike Windows 10, can be redeemed. Classic Shell to get rid of the start screen and to block the corner hotspots (bye bye charms), Old New Explorer to get rid of the ribbon, a custom theme to get rid of the flat look, and if you're a scorched earth type like me, a script with install_wim_tweak to forcibly evict all the apps, including Windows Store.
After that, Windows 8/8.1 become a really decent OS. One that doesn't force updates, one that doesn't break at least twice a year for feature upgrades that no one asked for anyway, and that doesn't try to monetize you at every turn. It doesn't screw up your carefully chosen drivers or uninstall things without asking, and it doesn't change your settings. There's no Candy Crush installations or ads in it.
All of that bad stuff is new since Windows 8.1, and makes Windows 10 far, far worse than 8 ever was. It's ridiculous to have to use Classic Shell and other such programs to get a usable UI, but you still do with Windows 10 too. They just shrunk the dumb start screen down, but it's still full of those stupid touch-oriented tiles.
Windows 10 isn't a compelling anything other than a compelling reason to abandon Windows. It's not any better than it was three years ago, because the most profound things wrong with it are still wrong with it. Windows 7 hasn't had the equivalent of a feature update (SP1) in 7 or 8 years, and it's still more popular than Windows 10, and that's with Microsoft's unprecedented and ongoing effort to force 10 on everyone, without which it surely would have flopped so badly that Windows 8 would look successful.
You want to talk feature updates, MS? Stability is a feature, and so is having control over my own PC. Keep your timeline and Acrylic and gaming mode... I want the kind of control over my own PC that I had with every other version of Windows (over updates and everything else) and maybe I will have a reason to reconsider. Otherwise, you and Windows 10 can go hand in hand while you take a long walk off a short pier (and for extra points, tie an anchor to Windows 10 first).