As a regular Uber user...
Fine the bastards. Fine them high, then fine them some more. Make it really hurt. Oblitterate their finances. Fine them so badly they're still suffering in a few years from now.
The BBC is talking about a £10 million fine. No. Fine them a few Billion. They knew what was happening was wrong and still paid a ransom and covered it up.
Make the fine so high that I have to use regular rip-off taxis again.