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back to article Everything Everywhere to be Nothing Nowhere in rebrand

Everything Everywhere will change its identity before the end of 2012 - but will NOT merge its Orange and T-Mobile brands, which will continue to confuse punters indefinitely. Orange and T-Mobile are, and will remain, consumer brands for Everything Everywhere, the UK's largest mobile operator. EE will announce a new moniker in …

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      1. Fozzie Bear
        Reply Icon
        Coat

        A late point

        Lee Dowling:-

        "And notice how ALL the BT companies contain the word - BT! So you at least carry your reputation forward and have an idea of who their parent company is, and can avoid as necessary (not so for "PlusNet", but that's another issue entirely)."

        Most of the BT companies, you forgot Openreach.

        Alan.

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  2. Greg J Preece

    "We Have All The 4G Ner Ner Ner"?

    0 2
  3. Ed 11

    How about...

    Monopoly Mobile

    1 0
  4. Harvey Trowell
    Stop

    Brand? We Don't Need No Stinkin' Brand

    4GetU

    GUGU GUGU (4G4U, geddit, 4G for you? Ah fuhgeddaboutit, if you have to explain it, it sucks, right?)

    4Geddaboudit

    4GoodnessSakeIGotTheHippyHippyShakes

    Dumbpipe And Proud

    Forge

    George

    GeordieLaForge

    Keith

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    1. Andrew James
      Reply Icon

      Re: Brand? We Don't Need No Stinkin' Brand

      Keith is a good one.

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  5. FartingHippo

    The Angry Bird Facilitation Company

    There's even an orange angry bird now to use as their logo.

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  6. Anonymous Coward
    Anonymous Coward

    Obvious...

    Something Sometimes.

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  7. Anonymous Coward
    Anonymous Coward

    "The Portable Cellular Telephonic Device Company, PLC". Rolls right off the tongue.

    1 0
  8. Dan 55 Silver badge
    Megaphone

    No service + Orange + T-Mobile =

    No-Mobile.

    1 0
  9. Cliff

    Logo

    A hand grabbing mobile data by the balls?

    0 0
  10. Anonymous Coward
    Anonymous Coward

    I know, I know....

    The very sad but this is what they came up with answer is "thirteen"

    I know someone that works there and they had to sign a non-disclosure agreement when inside the UK, so we went outside they UK and they told me.

    I did know the reasons were 2013 launch date and some others I have since forgotten.

    Anon because they could tracke me...

    0 1
    1. Uplink
      Reply Icon

      Re: I know, I know....

      A nice lucky number too :)

      0 0
  11. Graeme Hill
    Coat

    As they can't make their mind up on a name, how about.....

    "QuestionMark" and the logo could be "?"

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  12. Anonymous Coward
    Anonymous Coward

    Bullshit tax dodge

    0 0
  13. Andus McCoatover
    Windows

    OK, I'll have a shot...

    Ubiquitous

    Omniferous

    G4G (G4, or Go for Gold) - I actually like that!

    I think the first two could neither be understood, nor spelled by the average customer.

    CC (Congealed Conglomerate)? Nah. Sounds like the end-result of a wet dream.

    HEY!!! One brand name coming up for grabs really soon!!! NOKIA ! Oh, wait - what impression does that give? Maybe not.

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  14. Syed
    Coat

    Sir, me Sir, I know, I know...

    AYBABTU

    All Your (cellular) Base (station)s Are Belong To Us

    0 0
  15. Alan 30

    How about..

    Company Name

    or

    Nobody cares what we're called we just own it all anyway

    or

    ACME (my favourite)

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  16. David Webb

    Well, it's got to have an X in the name because X is cool, it should also start with a small i because, no idea. Ideally it'll have a Z in there aswell because who uses Z these days? it's got to be cutting edge though which means it also has to start with an e- to show it's e-credentials so I suggest....

    e-iZX which as you can see just rolls off the tongue.

    1 0
    1. Robert E A Harvey
      Reply Icon
      Coat

      #Old McDonald had a farm, e, i.

      hang on.

      0 0
  17. JayBizzle
    Paris Hilton

    Probably be....

    It will probably end up some shit like; Duo or Dynamic Duo therefore leading to Borange and T-robile.

    Maybe Tange? That'll be a good one for the cool kids.. "what network you on Chantelle? I'm on Tange babe, it's like well good". And they could get Amy Childs to front it or some other Essex great. Tange Wednesdays! I think I am on to something here.....

    In fact, I submit.... Tange!

    Paris... Well somes Tange up, vacuous shit.

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  18. ElNumbre

    Simplez

    Really Simple:-

    TeamOrange

    As a customer of theirs, they'll know where to send the cheque.

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  19. Sandtreader

    Pekoe

    Orange + T, clearly.

    1 0
  20. Joe Blogs
    Pint

    It's in the Artilce...

    Creative Concepts in Communications Retailing And Phones

    0 0
  21. The Indomitable Gall

    False Competition

    "False Competition", because that's precisely what it is when a company sells the exact same thing under two different brands.

    Or "Cartel Communications".

    Or "4GFix".

    1 0
  22. Anonymous Coward
    Anonymous Coward

    Why not call it Central United Network Traffic?

    1 0
  23. CallumUK

    EE-T-M-UK-O

    Has a nice ring to it

    1 0
  24. Robert E A Harvey

    Some suggestions, and one silly one.

    What-4

    Mobile

    Masters (they erect masts)

    Mobile Masters

    Us (join us! be happy with us!)

    Interlinked

    Onshore

    Better (you can't beat us, we are better!)

    The Best

    The Spheres (music of...)

    Intangible

    Resurgent

    Maxwell's mesh

    Gridsquares (implying coverage)

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  25. Captain DaFt

    I'm late to the party

    But I believe in the KISS principle, so;

    The Mobile Phone Co.

    Bland, unthreatening, and unimaginative at first glance, but showing their true aspirations to own it all. You know, like 'Word'.

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  26. PeterM42
    FAIL

    PSATT?

    Poor Service All The Time.

    0 0
  27. Cavan
    Coffee/keyboard

    Keith or Dave

    Please don't call it "Keith",

    or "Dave" after Rodney,

    as I would be compelled to purchase something from them.

    I'd also pick "Je ne Regrette Rien" followed by "I can't get no satisfaction" and "why are we waiting" as their on hold music for customer services.

    I wouldn't need a ringtone, as no service, no calls.

    0 0
  28. Anonymous Coward
    Anonymous Coward

    Minge?

    0 0
  29. pctechxp
    Joke

    Utelus

    'cos we're buggered if we know.

    0 0
  30. elgeebar
    Stop

    What ever next...

    So we have Avodaphone

    and NO2

    We used to have One To None

    and CellNot

    1 0
  31. elgeebar
    FAIL

    Blancmange

    They can rehash some old ads then...

    The futures bright, the futures Blancmange

    1 0
  32. Anonymous Coward
    Anonymous Coward

    how about

    One-2-One

    2 0
  33. G_C

    Outsourced Telecommunication Services Ltd

    Tuper Tel Ltd or Outsourced Telecommunication Services Ltd

    0 0
  34. G_C

    A-Team Telecomm

    A-Team Telecomm

    If you have a technical problem... and you can find them...

    0 0
  35. Kay_terra

    Lets get proper retro ...

    One 2 One is quite old, but lets get back in the 80s when hair was stupid and phones were larger Smart for2.

    Mercury.

    1 0

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