People who use Laptops need/want value, features that "Ultrabooks" don't have
It's a fact that most people who buy a Windows Laptop PC are less affluent than Mac owners. They want a product that will do it all from productivity/office software to surfing to playing media because they can't afford or justify anything more.
They look for "value" and having to buy all manner of adapters, external drives etc etc to have comparable functionality does not provide value.
When you can buy a budget laptop for under $500 that will do most of what a desktop can, that's a bargain.
If you must add hardware to a pricey "Ultrabook" to make it do the same thing as the cheap laptop it's an outright luxury.
The compact lightweight design of an Ultrabook already costs far more than it should. The added costs of additional devices does not help the price point.
Instead of chasing Apple, Intel and Microsoft need to concentrate on meeting customer needs and expectations. They do not know who their market is anymore and they don't recognize that luxury does not sell well in this down economy.
The upcoming "Surface" tablet by Microsoft is an opportunity to fix that. The price point should be around $600 to $700 with room for discounting. Processor & Ram Specs should be high enough to run real office, cad, or other common business software, bluetooth, wifi, ethernet, multiple USB ports, full size SD/HC slot (64 Gb), high resolution display at least large enough for A4/8.5 by 11 inch full size documents in portrait mode, capacitive touchscreen, and available in BOTH Win7 and Win 8 OS. You could have a docking station that included a DVD drive but it would be nice to have one onboard.
Don't lock yourself into Intel, Microsoft. AMD would kill to work with you on this product and they have a killer APU with better graphics than Intel will ever have. Remember Intel is working with the enemy now.
No business will touch Win 8 for a few years so Win 7 is an ABSOLUTE REQUIREMENT!!!!! You want to sell this to BUSINESSES so they need a manageable, secure, mature OS.
Anyone who says otherwise at MS is a daft fool who must be a covert Apple employee.
If all these features are there, this price point will outsell the iPAD and the MBA and you will have your market back.