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back to article 45% of Android users to upgrade to rival phone OSes

Call it the fanboy effect, call it the superior user experience the device offers, but research shows that iPhone owners are much more likely to stick with Apple than are folk who've bought handsets from other companies. The data comes from UBS and takes in conversations had with more than 500 smartphone owners globally. Some …

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  1. strum

    Mugs

    Brand loyalty is a mug's game

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