back to article Apple reels as Steve Jobs Flashturbates

There was a time when Steve Jobs and Apple were cool. Jobs built a genius-like persona that was founded on his rare appearances and statements, and this was bolstered by his ability to deliver products that looked good, worked well, and forced others to follow. But 2010 is turning into the year Steve Jobs and Apple lost that …

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  1. vandenbudenmayer
    FAIL

    Fail

    Jobs has a vision, whatever that vision might be, and the man says 'no flash on my device'. Intuitively I understand why. You perhaps don't. Fair enough, don't buy the man's products then. End of story. Go be happy with your HP sauce slate, or wait a few years more and maybe Microsoft will have something for you. Jobs has once said 'Real artists ship', and that's exactly what he'll be doing while you are waiting.

  2. RichyS
    Thumb Down

    Utter nonsense

    This article seems to be predicated on so many assumptions. Assumptions that are wrong.

    If Flash is so wonderful on mobile devices, then where are all the non-Apple devices running Flash (and not that uselessFlash Lite crap, either)? Adobe have only just got Flash working (sort of, if you ignore the agonising load times) on the very latest Android 2.2 OS. So, is this Jobs' fault. Has he somehow stopped Adobe developing for these devices?

    And where did you get the idea that developers are the most important people? They're not. Customers are. Developers will go where there's a market for their products. Okay, ther are a few Penguinistas who'll develop along idealogical lines. However, seeing most of the un-user centric crap they put out, it's no great loss.

    And regarding the open/closed debate. Jobs covered this off to. You can develop web apps using open web technologies. However, if you want (a) money or (b) to use some of the more 'specialist' APIs, then you write an App. From a customer perspective, I don't care whether the App Store is open or closed, I only care about what I can do with the apps I can download. So far, I've not seen anything on other platforms that I really want. Certainly not in the limited (and flakey) Android marketplace.

    This whole article is just nonsense.

  3. Paul_Murphy

    Why Apple needs to be cool

    I don't know about anyone else that reads The Reg, but I would imagine that a large proportion if them are in the same boat as me in that when a family member who isn't 'tech-oriented' wants to buy a gizmo, or something to get a job done one of the first stops is an email or phone call to me to ask my opinion.

    And what will my opinion be? At any moment in time and for any particular intended purpose my response to a query will vary - but if I am feeling that a particular company does not deserve to be the recipient of my family-members money then my answer will reflect that.

    At the moment one of my questions I am seeking an answer to is - what happens if Apple gets too powerful? just as Microsoft dominated the desktop OS market and that let to a stagnant IE, PC manufacturers being forced to bundle Windows and a whole lot of similar practices - should I really recommend that people go and buy an Apple device?

    Once people are forced to buy their apps from Apple, since there might be no other source, is that really to everyones' benefit?

    I believe in open systems, not necessarily free, but ones that can be added to, changed and adapted to peoples own requirements - obviously people might screw their devices up, add dangerous things and not do things in the best way - but those mistakes will be their own and they will (hopefully) learn from those mistakes.

    Making mistakes is how the human race progresses, it's how we learn what not to do. When a company (in this case) decides what is best for everyone then, in the long term, it is not good news for everyone - just the one doing the deciding.

    Apple has lost it's cool as far as I am concerned, and it is showing the world what it would be like if it was in a monopoly position.

    Though they make great kit my advice at the moment to my friends and family when they ask will be to not bother with Apple and to look at (in the case of mobile phones) Android now or WinMo7 when it's available - with the hint that Android is the far better OS, not because of it smoothness or gui design, but simply because it is the current best choice for everyone in the long-run.

    ttfn

  4. Dazed and Confused

    @WilliamLondon

    Nothing can be Cool to everyone.

    If Auntie Edith buys an IPhone then the next generation will instantly stop thinking it's cool.

  5. Anonymous Coward
    Joke

    Word of the week...

    Flashturbates.

    Does this make the Flash fanbois "Flashturbators"?

  6. Anonymous Coward
    Flame

    Adobe _IS_ Lazy and Jobs is right

    With all due respect it has taken adobe longer to deliver a barely working player than some people to deliver a whole OS. 10 years after it has finally delivered some most basic accel and only for video, not for other apps and only on one of its supported platforms. We are somehow supposed to sing halelluia to this? Bugger this gently with a chainsaw. A piece of garbageware which fails to use the OS gui management on all platforms and redraws its entire canvas frame by frame even when playing video deserves all the flack it can get.

    Jobs is also right regarding performance. It is one of the slowest interpreted languages around. Perl, python, java are all significantly faster.

    Jobs is also right regarding flash being closed. If flash was a real open standard people could have implemented an alternative interpreter which would have been faster than the one Adobe uses. It is not that difficult to achieve this. In fact it would have been nearly impossible to have it slower. Adobe can still retain control over the platform by controlling the video/audio and DRM modules (as this is what really matters nowdays).

    1. Anonymous Coward
      Thumb Up

      RE: Adobe _IS_ Lazy and Jobs is right

      Here here. At last some sense.

    2. austin cheney
      FAIL

      Do some research before you start preaching to the cult choir...

      "Jobs is also right regarding performance. It is one of the slowest interpreted languages around. Perl, python, java are all significantly faster."

      Actually, JavaScript is considerably slower: http://www.themaninblue.com/writing/perspective/2010/03/22/

  7. Matthew Gaylard

    No way but down

    Apple - innovators? As I understand it, MacOS X is based on the BSD Unix interfaces - it's certainly looked familiar the one time I had to fix a booting problem on a mac laptop, and the couple of times I've peeked at my brother's Macs. The whole iPad thing is truly mystifying. Apple certainly weren't first out of the block in terms of the tablet format - but it seems large numbers of people will pay big bucks for the Apple consumer experience.

    But this is part of a bigger story - the number of "innovators" motivated by intellectual curiosity is significantly larger than the number of innovators motivated by a desire to make huge piles of money by developing proprietary products that lock out other independent innovators. I'm basically an optimist, despite everything, and in the long run I suspect that innovators rather than businessmen will determine the direction of technology in general - and IT in particular.

    In fact, the important thing that has happened is that Microsoft's stranglehold on the development community by virtue of it's desktop monopoly has weakened to the point that its point of leverage - the PC - is now starting to be undermined. Apple's attempts to replicate Microsoft's strategies are certainly enjoying success right now, but I strongly suspect that this is going to be a much shorter arc than that enjoyed by Microsoft. The genie is well and truly out of the bottle now, and whether it's called Android, Chrome OS or Ubuntu the platform of the future will be open source.

    1. Anonymous Coward
      Thumb Down

      You were doing well until...

      This:

      "The genie is well and truly out of the bottle now, and whether it's called Android, Chrome OS or Ubuntu the platform of the future will be open source."

      How very evangelical...but while open source is a noble venture now, I'll remind you that most noble ventures always crumble into monopoly, petty corruption, protectionism and money grabbing.

      The platform of the future will be the one the end customers can actually use and maintain themselves, that utilitizes truly open standards for web, documents, drivers, protocols etc. Whether it's open source or not is irrelevant to them - most people just see their midi towers as "hard drives", remember, with absoluely no comprehension of what goes on therein.

      Anything needing a command line or technical dictionary is - and always will be - doomed to the technical minorities; so most open source has some way to go...

  8. Albert
    Paris Hilton

    Apple is where Sony was in the 80's

    Sony in the 80's was the brand to own. If you wanted to be associated with the best there is it had to be Sony. Then they thought they could rule the world and started to do their own thing with standards and now Sony still make good products but they have to fight it out with the other brands.

    Apple are in the same position right now. They can try to force their agenda and potentially get caught our or take into account the change in the market and respond accordingly.

    Let's all get back together in a few years and see what happens.

    Paris, because it's all vacuous anyway.

  9. Anonymous Coward
    FAIL

    Flash != open

    "Jobs squandered it when he ignited a heated fight with Adobe Systems about Flash. [...] He risks damaging Apple in the eyes of the very people it needs most: developers serious about open technologies and programming for the web."

    Open technologies like Flash? Last I looked, Adobe makes the compilers and decides on the standards and there's nothing "open" about it*

    *except of course the contents of your hard-drive, if you haven't updated ;)

  10. Shakje
    Thumb Up

    Good article but lots of short punchy paragraphs

    Mr Spock.

    Take us to warp.

    speed please.

    And we.

    shall see.

    if we can save.

    some alien.

    beauties.

  11. Magnus_Pym
    Stop

    Add my vote to the lazy lobby

    Adobe have had years to move flash forward into the new millennium. The only version that runs at a barely acceptable rate is the 32bit Windows version, The same as it was back in the 90's. and it still thrashes the processor. Ever left a web page open with a flash add in it? I love the sound of cooling fans in the morning. I used to use SETI to torture test a PC but flash is just as good.

    If they haven't got it all together by now then they probably never will. Nothing to see here people just move on.

  12. Andy Watt
    Thumb Down

    Poor debating skills.

    "That ended in January 2010, when Wired reported that Jobs slammed Adobe's player for being buggy, and for its publisher's laziness — presumably for not being as inventive or creative as he."

    Presumably.

    It is actually possible to criticise someone and not be harping on about your own greatness you know. Speaking of laziness, this is lazy journalism. Then again, El Reg wouldn't be El Reg without white flecks at the corners of both Apple fans and "enraged open source loving geeks" as they click all over the website bringing in those lovely click numbers...

    shame on you Reg.

  13. smeddy
    Thumb Up

    Fantastic article

    No hyperbole, no hypocracy, no bashing for the sake of bashing. That was a really good read, regardless of which side of the fence you're on

  14. Anonymous Coward
    Jobs Halo

    Future Not Open

    Secret ACTA (Hollywood/Music industry) agreements and the NATO alliance will crush Open out of existence. The latest mantra is that nations that pimp FOSS are terrorists.

    Soon FOSS nations will have their skies crowded with drones that will rain hellfire down on their wedding celebrations and primary schools, guided by "gamers" sitting in a comfortable chair at Vandenberg AFB or some such.

    Mr. Jobs may be increasingly "cranky" as he has been acutely ill. In light of that, coupled with the fact that the world will continue to rotate despite Apple, we wish him peace and health whatever he enunciates.

  15. Anonymous Coward
    Jobs Horns

    Adobe

    If Adobe wants to take the fight back to Apple they could do worse than make a complaint about the iPad TV ads in Australia which specifically say the iPad is "ALL the worlds websites in the palm of your hand"

    I'd love to see Apple to get its just deserts for the blatant lies in their iPad adverts.

    1. Captain Underpants

      If it's lies in Apple ads you want, the UK can help!

      I've already submitted an ASA complaint about the UK iPad advert stating explicitly that iPad is "more books than you can read in a lifetime" without pointing out that:

      a) iBooks is only available in the US, and

      b) book content is obtained through the iBookstore and will be chargeable.

      1. JonHendry

        iBooks

        iBooks isn't the only way to read books on the iPad. If the Kindle app isn't available in the UK, Apple could just point out the the iPad web browser can access all the books on Gutenberg.

        Thanks for playing, but you lose.

  16. vincent himpe

    here's an idea

    Don't release HTML5.. Call the new version something else like HTML-V and deliberately change some core feature. Claim that HTML is a beta releas ethat i sno longer supported with the introduction of HTML-V.

    That'll leave them with an out-dated, unfunctional and unreleased 'standard'.

  17. sleepy

    This article is utter drivel

    What it says deliberately misses the point, and most of the comments are wrong too. It's Google that wants to be the new Microsoft, in control of everyone's platform. Apple wants a properly open universal web platform PLUS a separate closed platform for its own innovation. Google wants monopoly control, and is now officially "evil", because by entering the mobile market, they have ceded mobile advertising on competing platforms. Therefore those competing platforms must die.

    Adobe made those twisted claims about Apple not for itself, but as a favour to Google, presumably part of a deal for Google to do Adobe the HUGE favour of putting proprietary Flash into Google's so called "open" web platform. The other part is the putting of Google's so-called "open" (but actually patent encumbered, with implementors not indemnified by Google) codec into Flash, and the fast tracking of hardware acceleration for it on mobile devices by using Adobe's ARM acceleration work that's already 18 months late.

    Apple's HTML5 showcase checks for Safari so that when you visit, you WILL see the correct HTML5 behaviour. You can then make your own decision about HTML5. The showcase is not a test of browser conformance. Since most browsers don't conform as well as Safari, the showcase would otherwise give the impression that HTML5 is a pile of garbage, when in fact the user's browser is the problem.

    If Flash is so good, it'll do fine despite Apple's minority platform shutting it out. Then Apple will put it in.

    I have covered the other points before, so I'll leave it at that.

  18. Anonymous Coward
    Grenade

    Could we maybe put a cap

    a piece in Adobe and Apple and just be done with it? Both of them seem to be crapping all over our living rooms.

  19. noodle heimer

    Not a hater, not a fanboi

    I have not used a Mac in production for some years now. I recently bought, then gave away, an ipad after getting tired of the lack of internal filer. I do have MacOS installed on a couple of the systems I use regularly, so that I can answer questions about it when they come up.

    At the office and at home I use more and more linux - SuSE at work, and Ubuntu on the CULV laptop I replaced the ipad with.

    So, having heard the hoo-ha about Apple's site demo'ing HTML 5, I tried visiting.

    In Firefox, I'm told to go get Safari. Not available for my platform.

    In (webkit driven) Konqueror, I am not told to get Safari. The page just fails to work - the initial page loads, but all of the links just reload the page.

    Brilliant start for a demo of an open source technology.

  20. takuhii
    WTF?

    Apple?!

    This type of thing always annoys me. Apple are making a rod for their own backs here...

    Can anyone answer two questions for me?

    WHAT is the iPad for? I have used one, it appears to be an oversized iPhone that only lets me load what Apple wants me to load on to it. The price bracket is laughable for such a restricted piece of kit, where I can go and buy a laptop instead £400-750 pounds for a "tablet-pc" I can't customise or load software onto other than what the manufacturer ALLOWS on to their system.

    What the hell are apple playing at (I;m so annoyed they don't deserve a captial A!!)? £600 for the new iPhone??!!! Is it made from using parts constructed from grinding up endangered animals?! Does Steve Jobs personally deliver EACH AND EVERY ONE.

    apple are quickly becoming a joke in my eyes. Why is no one hitting the European Courts with Anti-Trust suits, or whatever it is Europeans keep taking Microsoft to court for...!!??

  21. JonHendry
    Jobs Halo

    I'm sorry Gavin, but you're a moron

    1. Apple wasn't blocking Flash from the iPhone for 3 years. Adobe's incompetence was.

    2. You seem to have misunderstood the point of the HTML 5 showcase. You're acting like the point was to promote Safari or something. Wrong. That's entirely beside the point. The point was to demonstrate what can be done without Flash, and get across that you don't need Flash to do video, or interactive graphics, etc.

    Why did they block other browsers? I don't know, maybe because they couldn't guarantee that other browsers would render the content correctly. They're anal like that.

    But it was FUCKING BRILLIANT because now people like you are wetting their pants and making the case, for Apple, that hey, other browsers can render the content just fine, thus demonstrating that the showcase wasn't a bunch of proprietary Apple technology, but can be displayed by any compliant browser, and didn't require some closed-source proprietary plug-in like Flash.

    So you're helping make Jobs' argument in favor of HTML5/CSS/JavaScript and against Flash for him. Ha!

    Nice own-goal there. The only person flashturbating is you.

  22. Ed Blackshaw Silver badge
    Stop

    Of course

    Apple's quite obvious real reason for not wanting flas on their devices is nothing to do with it being slow or bug ridden. It is all an issue of control, and greed. Consider the following facts:

    1) Apple controls the content of the App Store, thus they control what can and cannot be run on their devices.

    2) Flash is an 'enabling' technology where third parties can use it to develop applications.

    3) Flash applications would not need to be distributed through Apple's store.

    4) Third party developers could sell/give away Flash apps independently of the App store, thus preventing Apple from creaming off their cut of the profits.

    Am I the only one to see this, or is it so obvious that nobody else needs to say it?

    1. JonHendry

      Web apps don't go through the store either.

      "Am I the only one to see this, or is it so obvious that nobody else needs to say it?"

      The flaw in your argument is that Apple is perfectly happy to have you use web-based applications that aren't based on Flash. Those also are not distributed through Apple's store.

      Hell, the original application development model Apple supported for the iPhone was web apps. That was before the App Store. And Apple still supports that model. Apple's Dashcode development tool started as a tool for developing OS X widgets, but now can be used for building web apps.

      So, bzzt, you're mistaken.

  23. Anonymous Coward
    Grenade

    cool my ass!

    Jobs has NEVER been cool, he has always been a total ASSHOLE, low life, waste of skin.

    No I don't hate him, he's not worth the energy.

  24. Dick Pountain

    Ring any bells...

    Next Cube; Display Postscript; tingaling...

  25. cordwainer 1

    I don't have any particular axe to grind....

    nor am I here to comment on whether Jobs or Adobe, or no one, or everyone is right/wrong/insane/wombats.

    And the only application I have ever disliked so intensely I would have paid money to have it permanently wiped from the face of the Earth was...well, someone here may love it just as passionately, so let's say it's a discontinued database program and leave it at that (after all, everyone hates SOME database program).

    I offer only the following:

    Safari on my Mac has crashed on a regular basis practically since its inception....until, a month ago, I installed ClickToFlash.

    No, not an app for pantless raincoat wearers. It is a plug-in that blocks Flash content from loading, replacing it with a box labeled "Flash" and a small icon. Clicking the icon gives one an option to load Flash for that item only, or that entire site, plus a link to Preferences for other options.

    Since then, Safari has crashed/frozen not almost daily, as it had been, but once.

    The crash occurred after I had, in a browsing frenzy, opened 4 windows, each with at least 12 tabs, one with approx. 15...at which point I linked to a YouTube video, which got me interested in others on the same subject. 20 Flash videos later Safari froze, followed by a total system lockup, necessitating a restart.

    Summary: No Flash, no crashes.

    Rant level: No commentary, no opinions.

    Hoping: No harm, no foul....?

    Cheers,

    c

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