Not allowed to
Discover a new CPU flaw, in chips ranging from low end Core i3 to high end Core i8, and call it "MAINSTRIKE" because SPECTRE was taken already.
Pretty nasty issue which can allow Ring 0 ownage from any open port, including: headphones, USB, those horrible little connectors on the motherboard, the speaker pins, microphone, video port (VGA through to HDCP), drive connector, BIOS battery, power supply control (green wire), CPU core regulator feedback, CPU temperature sensor...
You'd have to literally flash a custom scratch built (ie no keychain) BIOS for mitigation and even then there would be no guarantee apart from assume you've been owned six ways from Sunday and pray. Hard.
(apologies to Ian Fleming)