back to article UK pub chain Wetherspoons' last call: ♫ Just a spoonful of Twitter – let's pull social media down ♫

There's only one reason to head to cheap 'n' cheerful UK pub chain Wetherspoons and it is about to be taken away. No, we're not talking about the cheap beer, ever-shrinking menu options, or politically nuanced beer mats. As any 'Spoons aficionado will testify, the main reason to patronise this most functional of drinking …

Re: Maybe a bit more to worry about...

I guess Tim hasn't realised the interwebs are forever.

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Re: Maybe a bit more to worry about...

The voters Tim convinced/reinforced with his saturation Leave campaigning are likely to start asking awkward questions as Tim continues to back away from what he said back then.

If still under investigation the last minute pretence of balance (which simply filled equal space with the worst Remain advocates he could find) won't get him off the hook and neither will revising his public position.

Dodging the shitstorm about to rain on his mullet from social media is not surprising and has bugger all to do with what he claims.

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Re: Maybe a bit more to worry about...

interwebs are forever

Perhaps, but we are only in the first innings. Who knows where it will go?

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Re: Maybe a bit more to worry about...

True , in a hundred years perhaps humanity will realise that storing all data and metadata really isnt worth it , when most of the worlds energy resources are powering data centres that are covering most of the dry land and heating up the atmosphere ....

all to save everyones pictures of their dinners

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I might have broken their Facebook

The announcement came within moments of my posting on their Facebook page, regarding a combination of problems with their mobile ordering app and non-responsive customer services. Coincidence? Oh, probably. Hoping this might mean they actually have some staff to reassign to aforementioned non-responsive customer services. Oh, probably not.

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Anonymous Coward

Wetherspoons

Ancient Druid word for 'stomach pump'.

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TRT
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Re: Wetherspoons

I thought that was the question one asked oneself when one encountered their soup of the day... whether spoons would survive being dipped into the foul suspension before one.

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WTF?

Wetherspoons promotions??

WTF are Wetherspoons **promotions**? It's the only place where you can buy a drink or meal for less than going to Bargain Booze and doing it yourself!

If you're the sort of person who needs 10% off a pint of piss tasting floor cleaner that costs £1.40 to begin with, you have bigger problems than "missing out" on such offers.

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Re: Wetherspoons promotions??

Hey, those 10%s add up, especially on a Friday night ;)

As to the quality of the beer, I really don't recognise that description. Wetherspoons may prioritise quantity over quality - after all, they are essentially the McDonalds of the pub world. And a friend who works in the trade was very disparaging of the way they handle cask ales.

But generally, I've found the beer quality to be more than acceptable. Which is better than I can say for some of the other local pubs; I got into the habit several years ago of only drinking lager at said venues, as the ale invariably tastes of line cleaner (or worse!), regardless of how busy it is, or the time of day.

Also, at least part of Wetherspoon's success is down to the way they've managed to get cheap beer combined with cheap food delivered quickly - these days, they're even offering free tea and coffee refills!

I go to quite a few urban music festivals, and it's amusing to wander into the local Wetherspoons the morning after the night before, as it's generally rammed with a variety of hungover festival-goers trying to hold a fork steady enough to make an effort at eating a full english breakfast ;)

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Re: Wetherspoons promotions??

Qualtity of beer is a odd thing, I cringe at the amount of head that gets scraped off & poured away on virtually draft pint in Canada pulled (Not so sure about the US, but its weak as hell), any head that's left quickly evaporates leaving less than a full pint (& with 16 or 14 oz glasses that's even less than ideal).

Anywayyyyyyyy....

I came back to the UK in 2011 to see my dad & the beer was normal, came back the following year to arrange his funeral & the beer was flat, no head & tasted watery. This was all across the UK (If I commented I was told "Its because you have been away & got used to it over there" - My reply of it was perfectly fine last year when I was here fell on deaf ears).

Weatherspoons & one pub in Romford had more life in the beer in it, than any other establishment.

I've been back once since - Its still the same.

PS A few places do do a burger & beer deal here, but its only as the days "Special".

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JDX
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Non-story?

If it's a non-story then you're gullible fools for covering it... a major company dropping all SM is significant.

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Re: Non-story?

Only if people gave two fucks what was actually said on said SM. Which, presumably, they didn't. Isn't 10,000 facebook followers what you get just for buying your first ad on the platform, to convince you it works?

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Re: Non-story?

I don't follow it but people I do follow keep retweeting the local JDW drinking barn output. It's little more than announcing what's on the bar or what's coming soon. Experience taught me long ago the beer usually won't actually be there if I did make the trip, won't taste right anyway and the pubs I actually drink in keep tweeting much better beer lists that really will be on the bar, served by people I know.

JDW dropping social media will be completely forgotten within a week.

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Re: Non-story?

Semi non-story, for many businesses an active social media presence is not very critical or as noted above be a net loss. This is a form of advertising that should evaluated on its own merits for one's specific situation.And the results will range from a presence being at best pointless to absolutely critical.

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Anonymous Coward

Surely the interesting bit is that they're also planning to drop all SM-based advertising. The accepted wisdom amongst the commercialati is that this is "brand presence", and hence business, suicide.

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Anonymous Coward

Can't come soon enough #gammon

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Anonymous Coward

"which is not many considering how many of us have been known to flock through its doors"

I think that's his point. £1.6B in sales must equate to a very large cusomer base but few social media lemmings.

Social media is overblown marketing to most businesses, a waste of time and effort, not to say money.

I'm not a 'friend' of any business from which I purchase in the true meaning of the word or that put forward by the non tax paying global US data whores.

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Pint

It's a shame. The customer posts to their page (especially the complaints, which was usually most of them) were always a fun read. And the lack of empathy from their "social media" team was pretty dire.

Most people would also keep moaning about their lack of Sunday roasts, with no engagement from JDW either.

On another note, the one near me still has a FB page so it's not trickled down totally.

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dumped mine years ago never regerted it.

Dumped facebook/twitter/reddit ages ago best thing I ever did , Also never ventured into snap-chat or any of the other vapid portals that exist for the mediocrity of our lives, I do things now rather than just post about what I want to do , or staging a photo to make it look like your funky and on trend.

And it is brilliant for killing conversations you don't want to have.." dude I will face....." sorry not today "oh".

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Happy

Brillaint

Now can PUBLIC SERVICE BROADCASTERS with massive websites and IT budgets stop subsidising and promoting the so called Social Media Parasites too?

BBC, RTE, C4 etc.

~

Actually NO commercial entity should be using Facebook or Twitter for customer support. If they want to advertise on it that should on same basis as Billboards and especially the audited papers, magazines, TV and Radio. You'd never believe a paper's own claims of circulation. Maybe half of adverts paid for to Google are fraud. Who knows about Facebook?

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Re: Brillaint

Several years ago I was heartened to see the French media regulator tell the French public broadcaster's TV news guys to just stop advertising their Twitter ID on air, as it was de facto advertising for a commercial entity on the public airwaves, and other social media were available. They probably long since lost that battle, but an admirable stance, for sure.

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I do find it ironic

That someone who used social marketing techniques to promote their political stance during Brexit (the Wetherspoons Manifesto - https://www.jdwetherspoon.com/tims-viewpoint/the-wetherspoon-manifesto) is now backing away from social media.

In truth, I'm guessing that they've done a cost/benefit analysis of their social media efforts, and come to the conclusion that it's just not worth the cost overheads - it wouldn't be too surprising, given that they're in the high-volume/low-profit-margin.

I've no idea how many people were in their social media team (half a dozen or so?), but I'm guessing the total overhead was enough to make a measurable impact on their balance sheet!

The current hoo-haw around social media just gives them the chance to cut down on costs while maintaining the high moral ground and getting some free publicity. Win, win, win.

So, pints all round?

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£2 pint of lager , and best of all - an app that prevents you queuing at the bar

They have nailed the basics.

Spoons can do no wrong imho

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I think that more companies will start to do this

Although I don't believe Mr. Martin's reasons for canning the social media accounts, I think that more companies will start to ease back on social media, as some companies appear to have to do more fire-fighting rather than doing anything useful.

I remember last Easter when the Daily Mail went all in at the National Trust for not putting the word 'Easter' in their egg hunt. The poor person running their Twitter account just spent all Easter issuing the same response to the angry gammon who were threatening to boycott the National Trust.

Since more websites now seem to have a live chat feature, I wonder if some companies might feel this was a less time-wasting option for them.

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Anonymous Coward

Looks like they are fighting back - note to the non tech management team - ensure you have disabled any backdoor entry to your Social Media accounts before you sack them ;)

https://twitter.com/jdwtwats

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Childcatcher

where is the Twitter 12 step programme?

social media causes problem usage? i think they may be concentrating on the wrong sector of their activities... plenty of problem drunks but teenagers intoxicated by excessive twitter usage and causing trouble... not seen this being a problem after the vertical drinking establishments close their doors on a friday night .

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Anonymous Coward

Re: where is the Twitter 12 step programme?

Oh the irony!

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for its awesome social media presence?

That's about as motivating to me as a sharp stick in the eye.

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POI?

Wetherspoons were on social media?

Who knew? Probably not most of their clientele.

As it is, I couldn't really give a flying gnats weak, as I try very hard to avoid whichever variant of the Frog and Brexit they open in God-forsaken provincial towns. It just tends to make life slightly less...gammony.

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Anonymous Coward

Social media for High Street chains

How long will it be before they go the way of Green (Shield) Stamps?

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Anonymous Coward

"As any 'Spoons aficionado will testify, the main reason to patronise this most functional of drinking houses is for its awesome social media presence."

No, the main reason I go there is for the app. No need to go to the bar.

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Anonymous Coward

Thank goodness someone is making a stand against the Plague of social media - which is destroying privacy and turning everyone into zombie cattle.

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