I've been waiting for someone going to make a vaper that looks like a pipe. It wouldn't be so annoyingly obvious, especially if you didn't use some weird scent. (Blueberry? Really?) Add a couple of leather or corduroy elbow patches to double the price. (Probably an archaic reference.)
As far as the chemical composition being safer, a lot of people are sensitive to aspartame without knowing it, resulting in headaches and bloating. Often they are also sensitive to Red 40, monosodium glutamate, and tyramine, which have the same symptoms when consumed: I believe there is a common chemical component, not yet isolated. My wife lost over 1/2 stone in the first week after we started watching ingredient labels, and it was obvious from the tightening of her face that it was water squeezed out of her blood vessels as they contracted to normality.
And for people being aware of the history of their culture, how many people know the original slang meaning of "coffin nail"? (Ever hear "Puff, Puff, Puff" by Phil Harris? How many millennials understand line 2 of "Taxman" by the Beetles?
Let me tell you how it will be
There's one for you, nineteen for me
'Cause I'm the taxman, yeah, I'm the taxman