"We will continue to develop, validate, and release those enhancements as the technology grows. While we appreciate well-meaning advice from any individual or group, we make our decisions on the basis of real-world data, not speculation by media."
That's a brave statement considering that regulators are seemingly unimpressed by the performance of things like Autopilot. With statements like that it seems Tesla are wilfully ignoring the Human Factors aspects of such a thing.
What I don't get is why on earth Tesla are risking all with Autopilot. Their main thing is half-decent practical electric cars, yet they're willing to take a huge commercial risk on Autopilot, something that their main technology doesn't need or benefit from at all.
Google are nearly as bad, saved by the fact that they're not openly selling cars to the public. "Woohoo, self driving car" they say in demos, ads, papers, trials, and as much publicity as they can generate, yet in the small print they say "you have to be paying attention and will have to take control at short notice"... So not self driving at all then. Most people are believing and responding to the publicity, but have no idea about about actual constraints on the technology. If it wasn't for the strict rules imposed by the State of California (CA published the trials data) we'd not be told that actually it's pretty unreliable at the moment.
The only company doing it properly is Volvo, who at the outset of their development programme said Volvo is aiming for a system where Volvo have the liability, ie a true self driving car. Good for them.