anyone surprised
It's been all too obvious that only sworn Apple church goers will pay the tax premium (though some argue that at least they get their money worth of). The "dark side" of PC market goes by price/reliability/function. Nobody willingly overpays knowing that the vendor label may be the only difference. With equipment that lasts longer than ever (and hardware race that seemingly came to standstill, at least from consumer point of view) and new Windows despised by majority of users it's little surprise that few parts their hard earned cash just for the sake of change.
I'd used to buy (desktop PC) hardware more often but it's just pointless now to do any refresh only to end up dealing with activations or forced upgrade to "customer experience telemetry". And laptops are just useless - overpriced , underspecced paperweight with shiny, worthless touchscreen (that commands premium). Don't get me started about 2in1.