back to article Oi. APPLE fanboi! You with the $10k and pocket on fire! Fancy a WATCH?

High-end models of Apple's Watch, which apparently has its official release tomorrow, could carry a price tag of at least $10,000. But the 18-carat gold wristputer won't have additional fancy features, according to the Financial Times. Instead, it will apparently come loaded with the same functionality as Cupertino's Apple …

    1. Paul Shirley

      Re: So at least that answers the question..

      I think you're on to something, the iWatch, a codpiece that tells time!

      Fully consistent with rumours apple are entering the other penis extension market with cars ;)

    2. Anonymous Coward
      Anonymous Coward

      Re: So at least that answers the question..

      "What the well dressed uber-knob will be wearing this year"

      Nice.

  1. DrXym

    Whatever the price it'll be too much

    It's shiny. It says Apple. It's a prestige object. I'm sure the general public will weigh up the practical benefits of owning such a smart watch (few) and the disadvantages (many) and buy it anyway.

    1. jai

      Re: Whatever the price it'll be too much

      http://daringfireball.com/ has guesses at the prices. Apparently these are purely guesses, Gruber hasn't been given the wink from anyone at Apple or anything. But if he's right, then yes, all but the low-end model are soul-crushingly expensive. And who wants to pay $350 for a watch with a rubber strap?

  2. Anonymous Coward
    Anonymous Coward

    Really?

    First, I understand the traditional high end watch market - I sport a solid gold Omega chronometer. But there's a difference between my excess and that of those who buy an Apple watch. In a few years, my battery won't have died because my watch is self-winding. In a few years, my watch's functions will all work because there are no chips, operating systems, or radios. In a few years, I will be able to replace my leather strap because it's been a standard design for decades. OTOH, in a few years, gold Apple watches will be melted down for the gold content and non-gold models will only be useful as paperweights.

    1. Anonymous Coward
      Anonymous Coward

      Re: Really?

      @HildyJ - may I congratulate you on your taste. I'm not being sarcastic, I truly believe that a decent person should wear a decent watch. Casios are fine for teenagers, but adults should wear an adult watch and an Omega is a fine choice. An Apple watch, less so, and a Pebble is simply a wrist advertisement for living with your mum.

      1. King Jack

        Re: Really?

        You guys are aware the the top end Casios are labelled Edifice and are expensive as other premium brands. If you are into tech you can get an atomic radio controlled solar powered one which will keep it's value and still work when you give it to your grand kids after you have expired.

        1. Dave 126 Silver badge

          Re: Really?

          I once read somewhere that many CEOs of Fortune 500 companies wore Timex watches, the implication being that they were there to make money, not spend it. They were not pretending that they are Edmund Hilary (Rolex), Steve McQueen (Heuer) or James Bond (Omega, usually).

          I've also read that many members of the Russian government have watch collections worth many times more than their annual salary...

          There is an appeal to a reliable, accurate and inexpensive watch... it is no more or less than it needs to be. It shows that you know what you need and how to get it without being ripped off. Really, EMP blasts aside, there is little downside to a Quartz watch over a mechanical movement - the mechanical watch will require servicing every few years just, as many quartz models will require battery changes.

          There is also an appeal to more specialist watches. And mechanical watches have a fascination to me, the same part of my brain that loves LEGO Technic and taking things apart.

          1. Hairless Biker

            Re: Really?

            @Dave 126

            You are Sylar, and I'm running away REALLY fast!

      2. Anonymous Coward
        Anonymous Coward

        Re: Really?

        I truly believe that a decent person should wear a decent watch. Casios are fine for teenagers, but adults should wear an adult watch

        Why? My current watch isn't even a Casio...it's a £5 Casio-a-like from eBay. Are you contending that I am somehow less decent than someone sporting an expensive watch? How does that work then?

        1. Peter2 Silver badge

          Re: Really?

          It was aced by an Anon commenter above in a truly excellent post.

          Summarising what he said there are two reasons for wearing a watch. As a timepeice (for which a Casio is perfectly adequate, I wear once myself) or as the only socially acceptable piece of jewellery a man can show off as a status symbol without looking like a total knob.

          So he's saying that we should give up our perfectly adequate Casio combination timepiece/stopwatch/alarm clock/etc for a single purpose timepiece which has the virtue of being an expensive status symbol you can flash at people to impress them.

        2. This post has been deleted by its author

        3. Rob Gr

          Re: Really?

          Don't fret, it's one of those people who feel you can measure someone's decency by the size of their disposable income.

          In England we have a word for it. Fuckwit.

    2. Richard Taylor 2

      Re: Really?

      I also. But I also have to pay an extortionate amount (well not really they are craftsmen/women) to service my rolex

    3. Anonymous Coward
      Anonymous Coward

      Re: Really?

      And your watch was how much? And how much do you spend every 2-3 years on a service (£300ish) and oh it tells the time and date. For the record I also had an Omega Chronometer - certainly a decent enough watch but I wanted more than something that just tells me the time so I stopped wearing it. But now the Apple Watch will probably convince me to wear a watch again.

    4. Frank Bough

      Re: Really?

      A Casio is more accurate.

      People who walk around with thousands of pounds worth of jewellery on are desperately trying to prove something.

      1. This post has been deleted by its author

        1. Anonymous Coward
          Anonymous Coward

          Re: Really?

          I've had expensive watches. Enough to tell me that what I really want out of a watch is it to tell me what time it is. SImple as that.

          I don't need to make a statement;, attract a mate; or impress someone with how much money I may or may not actually have.

        2. Paul Shirley

          Re: Really?

          @ac if you're smart enough you don't have to grow up... something Steve Jobs came close to demonstrating.

    5. Anonymous Coward
      Anonymous Coward

      Re: Really?

      The difference is the Apple Watch is likely to be around $349 and yes it may only last 4-5 years before you decide to replace it but your Omega / Rolex probably costs you at least that per year by the time you factor in depreciation, loss of interest on the money, insurance and servicing.

      As a simple example - my wife has an Omega - the insurance is about £100 a year and it costs about £200 every 2 years for a service / battery replacement. So at least £200 per year excluding depreciation which is probably at least that again (certainly in the first few years) - actually makes the Apple Watch look relatively inexpensive.

      1. Roger Anderson

        Re: Really?

        £100/year for insurance? Think you need to shop around more.

        £200 for servicing/battery changes every 2 years is only spent by tossers who like to say their watch is serviced by "craftsmen" meanwhile letting the watch company cash in on your stupidity.

        A decent independent local jeweller can replace a battery for a few quid and a watch shouldn't need serviced for years and years. Especially if it's Quartz.

        I agree that a watch is there to tell me the time rather than act as a fashion statement but I still much prefer wearing my Tag than wearing my Casio (which I wear at work).

        1. PNGuinn
          WTF?

          Re: Really?

          Colour me cynical if you like, but does this uberwatch have some special type of battery for it to cost so much for a service?

          Or will a cell off a card from the local pound shop do equally well?

          Shock - horror - Crapple not the first with overpriced bling for the gullible.

          Disclaimer. I'm a pocket watch man myself. Clock, timer, stopwatch, alarm, calculator etc. Also makes phone calls and sends texts. Battery life only a couple of weeks though.

        2. the spectacularly refined chap

          Re: Really?

          £100/year for insurance? Think you need to shop around more.

          You don't even need to do that most of the time: watches are generally included under the personal possessions cover of your home insurance even out of the house. You may need to check the level of cover for a particularly fancy watch but my £800 O+W is covered without me even needing to declare it.

        3. Anonymous Coward
          Anonymous Coward

          Re: Really?

          @Roger Anderson

          "A decent independent local jeweller can replace a battery for a few quid and a watch shouldn't need serviced for years and years. Especially if it's Quartz."

          You have to be careful there, especially when the watch is waterproof. Many types of watch use pressure in the case to keep water out, so any operation involving opening the case (like changing batteries) has to be done in a little chamber pressurised to 3/5/whatever atmospheres.

          Few local jewellers have one of these chambers, yet most will happily take your money, and skip the part where they tell you that your watch is no longer waterproof.

      2. Alan Denman

        Re: Really?

        Do you sell timeshare by any chance?

  3. rvt

    As always, we need to see how well, or not so wel it will work. I like apple products, but i am not the type that really needs a watch and a mobile i just use once a day. So i have a android phone, and no watch, as i don't require ( and want to stay up to date every minute of my life). May be it's great, may be it's. Ot...we know in a couple of months..l

  4. dorsetknob
    Coat

    Wristing Wear

    Ha I Got and wear a Calvin klein watch

    Still waiting for that Super Model to turn up and ask me to (F)wrist her

    1. Cliff

      Re: Wristing Wear

      I instantly thought of a Calvin and Hobbes watch, probably about as much model appeal ;-)

  5. Stuart Dole

    Charge it daily?

    My original Omega needed to be wound every day - it worked better if you did it at the same time every day. And you needed to clean and lube it every year - remember that? Eventually, after several bands wore out, I had the jeweler cut the band lugs off and solder on a little ring, and used it as a pocket watch for many years.

    And our original iPhone is still working beautifully as an iPod - remember the nice stand they came with? And it still retains a fair resale value, should we ever decide we don't need a music player...

    I'm not anxious to buy an Apple Watch for myself, but I'm really curious to see where the technology goes.

  6. Anonymous Coward
    Anonymous Coward

    Where is any detail on battery tests? $10,000 (rumoured) for a GOLD version?

    You really undermine your journalistic credibility with these articles. They give an excuse for the usual old anti-Apple brigade to come out and make comments.

    1. Dave 126 Silver badge

      I'm no blind fan of Apple, but I too would prefer sensible discussions about certain topics (especially product design and user experience) without the tribal name-calling.

      Apple have their business model, which enables them to do some very interesting things (and frustratingly limit their products' functions on occasion). It is inevitable therefore that they will be cited in conversations across a range of topics.

    2. MrDamage Silver badge

      Unfortunately

      It's the iTards who are basically responsible for creating the anti-apple brigade.

      When logical thinkers actually look past the marketing hype (magical?), and then look into the patents (rounded corners, swipe to unlock), and comment on how Apple are as innovative as they claim to be, the iTards come out in force to attack the commentor and try to shout them down for not mindlessly worshipping at the sphincter of Jobs.

      So the more you attacked us for daring to think for ourselves, the more we fought back, until it got to the point where we thought "bugger always defending, lets mock and ridicule each new product from the outset". This of course started to hurt your precious iFeelings because you were now being treated with the same level of respect as you showed towards others.

      You reap what you iSow. iNow iSod iOff iAnd iStop iWhinging.

      1. Handy Plough

        Re: Unfortunately

        Wow.

      2. jai

        Re: Unfortunately

        "comment on how Apple are as innovative as they claim to be"

        Then why the arguments, if we both agree the same??

        1. MrDamage Silver badge

          Re: Unfortunately

          I made a typo, and didn't catch it until you mentioned it.

          It should be "aren't".

          1. Anonymous Coward
            Anonymous Coward

            Re: Unfortunately

            A typo? Or your subsconcious mind rebelling against you?

            This could be a sign that, deep down, whether you know it or not, you really want an Apple Watch yourself.

            Don't fight it, just give in to your inner desires.

            [...join us.....join us......join us.....]

  7. Anonymous Coward
    Anonymous Coward

    TIMEX!, TIMEX!, TIMEX!

    TIMEX!.....Just thought i'd give a shout out to the poor bastards at TIMEX!!......oh, and Sekonda. James Bond had a Sekonda didn't he....had a laser in it....will the snapple watch have a laser?

    1. Anonymous Coward
      Anonymous Coward

      Re: TIMEX!, TIMEX!, TIMEX!

      It won't need a laser because it's "magic"....

  8. Swiss Anton

    I still think its a pretty neat idea.

    1. TheProf
      Happy

      Sass

      Have an up-vote you hoopy frood.

  9. dan1980

    I see no problem here, whatsoever. A $20 Casio digital watch will do the same things (usually more) as a $20,000 Chopard and a $100 Pulsar will do the same as a platinum-cased, diamond-marked $100,000 Patek Philippe. Let's not even get into those amazing but ultimate useless $400,000 Hublot monstrosities.

    If you want seriously tough watch, you don't have to part with more than $1000 - even if you're diving. (Unless you're doing military/technical diving.)

    But that's function and the difference is everywhere. A $10 t-shirt will hide your nakedness just as well as a $200, designer shirt. (Sometimes better, what with rips bing 'in' again.)

  10. Tromos

    If the 10k price tag is right, it sounds like they put the same percentage mark-up on the gold case as they do on iPhone RAM.

  11. VinceH
  12. Anonymous Coward
    Anonymous Coward

    Love my TISSOT T-Touch

    Time

    Meteo

    Altimeter

    Chrono

    Alarm

    Thermo

    Touch screen

    Waterproof

    And 5 year battery life

    What else does one need?

  13. Mark 85
    Devil

    Sundial?

    I wonder how much people would pay if Apple came out with a wrist sundial?

    1. VinceH

      Re: Sundial?

      Well if they did, at least there wouldn't be questions over battery life.

  14. Tim99 Silver badge

    Function and cost

    My Longines watch was bought by my father in 1942 for £5 - Or a nearly 2 weeks wages for a working man. It is now worth about £1,000 or nearly 2 weeks wages.

    It has been cleaned/serviced 5 times in its lifetime. The last one was 2 years ago and was £150. The total cost of ownership, so far, in real money is about £0.20 a week. I think that I can afford that for something that tells the time, looks good, and of course has a certain reverse-snobbery chic.

  15. ThatGuy

    Why is iWatch battery so bad?

    My top of the line Android phone has a full HD screen and I have bluetooth and WiFi enabled all day, every day. The battery rarely lasts less than a day and half, and more often than not, about 2 days. So why does the iWatch, with smaller screen, more efficient OS(allegedly) and less features, last less than a day on 1 charge? I have my own theory (the iWatch is shit), but a more technical answer would be appreciated...

    1. Steve Davies 3 Silver badge

      Re: Why is iWatch battery so bad?

      Remember that this is V1 of the product.

      The first leccy cars were also shite. (G-Whizz....)

      Now that the battery tech has improved then the cars are getting better. I went for a test drive in a PHEV on Saturday. You hardly knew when the petrol engine cut in to charge the battery. In a traffic jam on the M3 it was on leccy. No pollution perfect. When we got going again, the petrol engine started up to charge the battery.

      The first jet engines were horribly polluting and innefficient. Now?....

      I forsee that in 5 years these devices will last for around a week between charges as battery tech improves.

      There is nothing like a behmoth (As Apple is) entering the market to stimulate the boffins to improve its obvious weak points. That generally benefits all the other players in the market.

      Will I buy one? No chance. I hate anything on my wrist. If someone were to come out with a pocket watch then I might consider it.

      So all you fanbois, hipsters and medallion men please go out and but these things. Then the rest of us can benefit from the advances in this sort fo tech in years to come.

      1. ThatGuy

        Re: Why is iWatch battery so bad?

        I understand what you are saying, but there is 1 major problem: nothing on the iWatch is V1. Its all mature technology, its just a different package.

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