If ever there was a reason to just shut off Windows update...
...this is it.
Let us review, shall we? Now no longer can we expect the updates to simply fix critical problems, now they will also cram more of Microsoft's "View of the World" (more accurately, an ADHD-addled Millennial marketdroid with self-esteem issues's dystopia) down our collective throats.
Consider this: Basically, nobody likes the stuff coming out of the Microsoft pipe recently, which probably really pissed off said marketdroids and their collective handlers. So they figured out a way to bundle the crap nobody wants with the other crap everybody thinks they need, and made it an all-or-nothing proposition. I don't know about you, but I know how I'm voting on that proposition.