Re: Save billions on marketing
"By giving people what they WANT."
You wish. Since the previews of W8, Microsoft has resolutely refused to listen to feedback. That's great if you have a vsionary idea, and know what the market wants before it can articulate it. But "Microsoft" and "visionary" are words that don't sit easily in the same sentence.
So they have stuck their pudgy corporate fingers in their ears and refused to listen to users, hoping that market dominance would enable them to force change on the world, and they've blown the multiple opportunities to fix Windows 8. If third party applications can make W8 work for most users, why didn't MS listen, and embed that functionality as a choice? There's a few TIFKAM lovers out there, and a few people using WIndows with touch, they could have chosen to keep TIFKAM; the rest of us could have chosen a standard desktop, with a proper start button, menus, and freedom from Microsoft's rather sad collection of "apps".
Windows 9 already smells of WIndows 7, if you ask me. But that's in a bad way, because I suspect it will be a light working makeover and re-branding of a flawed predecessor, done simply because the predecessor took so long to be fixed after release that it never gained traction in the market. And likewise I suspect that the thieves of Redmond will expect all the people who paid for W8 to pay again for W9. Given the number of f*** ups that Microsoft have made in the past ten years, I'd imagine even corporates won't touch W9 until service pack 2 (so about 2017).