back to article Oooh! My NAUGHTY SKIRT keeps riding up! Hello, INTERNET EXPLORER

Microsoft has come up with a new way to market Internet Explorer to Asian customers, and it's a major departure from the kinds of ad campaigns we're used to seeing from Redmond here in the West. Inori Aizawa, the 'personification of IE' Here she is, Miss Internet Explorer Meet Inori Aizawa, Microsoft's latest spokeswoman. …

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      1. Vociferous

        Re: Oh. My. Fucking. Gawd/ess.

        If by "the young" you mean 8-12 year old girls and 20-40 year old males, then yes, the target demographic for manga are "the young".

      2. Anonymous Coward
        Anonymous Coward

        Re: not trying to attract old curmudgeons

        Of course they are. Who else is attracted to sexualised representations of little girls? Would they use outright child porn if they could get away with it? They know only one rule: sell!

    1. Anonymous Coward
      Anonymous Coward

      Re: Oh. My. Fucking. Gawd/ess.

      Yeah, damn Microsoft for tailoring their advertising to the cultural interests of the countries that they're advertising in.

      I personally hate it when we get generic badly dubbed American or European adverts in the UK, it's utterly transparent and alienates me from the product being sold.

      I hate it more when people somehow think that their way of doing things is better or more proper than other countries. I was in Japan recently and I found it refreshing that you'd be on the underground at rush hour and you'd see 40-50 something businessmen with little Maga characters hung as decorations off their phones. If you saw that in the UK, you'd think something was wrong with them for wanting to do that, but it's normal there. You see everyone reading Manga from 8 to 80, it's something like 50% of book sales.

    2. Fatman
      WTF?

      Re: Oh. My. Fucking. Gawd/ess.

      Microsoft's marketing department has finally lost it completely.

      I was beginning to suspect that when that dancing office worker ad campaign for the Surface ran.

  1. Anonymous Coward
    Anonymous Coward

    Inori

    or Ignori?

    or Ignorami?

    1. P. Lee

      Re: Inori

      I read, "Ignory" first off.

      Do we still have browser fanbois? Chrome for research, FF for personal. IE for accessing microsoft.com and badly written intranets.

      1. Anonymous Coward
        Anonymous Coward

        Re: Inori

        I downvoted the FF for personal bit.

        A year or two ago, yes. Now? It's just too unstable.

        1. Greg J Preece

          Re: Inori

          A year or two ago, yes. Now? It's just too unstable.

          Can't remember the last time I managed to crash it, myself. Flash I can crash, but that's easy to recover from.

  2. NoOnions
    WTF?

    Creepy

    See title.

  3. Khaptain Silver badge

    Hentai ?

    Why not add a little bit of nipple too.........( fnaar fnaar)

    Depending on ones cultural background I presume that the image would be acceptable in Japan but unacceptable in Britain. Theresa May would have it classifed as Porn/PaedoBearImagery.

    (Pun coming up) : Just how does one draw the line between the two ?

    1. Soruk

      Re: Hentai ?

      How long before someone (4chan? looking at you) comes up with hentai images making malware-tans having their way with IE-tan....

      Of course, Rule 34 being Rule 34, if someone has thought about the possibility, it means someone else already has and if the images don't already exist, they're well on their way to existing.

      1. Anonymous Coward
        Anonymous Coward

        Re: Hentai ?

        Rule 34 in action

        Forum page that is itself bland, but the topics listed are certainly NSFW.

        Wikipedia says that "OS-tans" have existed for a while now.

        1. Nigel 11

          Re: Hentai ?

          I was thinking tentacular porn, rather more Laundry than Rule 34 ... we all know about the Redmond cultists, don't we? (Embrace, Extend, Extinguish ...)

      2. Michael Habel

        Re: Hentai ?

        Quick >>>/a/

      3. Anonymous Coward
        Anonymous Coward

        Re: Hentai ?

        "hentai images making malware-tans having their way with IE-tan...."

        Better make them look dated then....These days IE is the best browser at blocking malware and phishing attempts....

        http://vr-zone.com/articles/tests-conclude-internet-exlporer-blocks-99-6-malware/40367.html?utm_source=rss&utm_medium=rss&utm_campaign=tests-conclude-internet-exlporer-blocks-99-6-malware

        1. Kiwi

          Re: Hentai ?

          .These days IE is the best browser at blocking malware and phishing attempts....

          So why is it then that all the machines I see that've had a "web based" infection (including the likes of "drive by downloads") are all from IE-only households, and nothing for FF/Chrome/Safari then? If it's so much more secure than other browsers it should be performing so much better.

          Or maybe the performance in all areas is poor because the product is poor? IME (which is gained from currently working at the front lines of IT repair for the last few years and a couple of decades largely in IT elsewhere) IE is still much (and noticeably) slower than anything else and security is still such an afterthought that it has yet to actually appear on IE.

    2. tempemeaty

      Re: Hentai ?

      @ Khaptain, Hentai of MS's IE-tan would be hilarious! LOL! (^-^)

      @ Soruk. Malware-tans having their way with IE-tan. That is hilarious as well! (>.<)/

      * giggle fits self into unconsciousness *

  4. T. F. M. Reader

    Hmm... The Windows logo on her behind... Yes, it drew attention... No I do not mean the logo... And no, I was not quite sure it was not an upskirt shot, but if it was it only asserts Microsoft's 1st Amendment rights... Right?

    1. Vociferous

      Gods, I hadn't noticed the bare buttocks in the top image until you pointed it out. Manga fanservice is pure class.

      1. Spleen

        I've heard of not knowing your arse from your elbow, but not being able to distinguish a girl's arse from her legs is a whole new level of weirdness.

        Ok, I suppose the bend of her legs makes them look a bit like a pair of buttocks if you squint - but come on, really.

        1. Anonymous Coward
          Joke

          >but come on, really.

          He might of.....

        2. xyz Silver badge

          she's wearing panties...I've checked the video (twice)

          Now I just feel dirty...suppose I'd better "Teresa May" myself in. Can anyone at El Reg check with Redmond to see how old she is before we all get into trouble?

          1. Anonymous Coward
            Anonymous Coward

            Re: she's wearing panties...I've checked the video (twice)

            How old? By some cosmic coincidence, she was born the same day as the first release of Internet Explorer, so she's over 18. Just.

        3. Anonymous Coward
          Anonymous Coward

          Powered by Silverlight :)

          http://img0.pconline.com.cn/pconline/1311/07/3774716_06_thumb.jpg

      2. Anonymous Coward
        Headmaster

        Buttocks?

        Those aren't her buttocks, they are just her zettai ryouiki.

    2. Decade
      Childcatcher

      Escher Girl pose

      Oh my goodness, what is her hip doing underneath that skirt? She must keep her chiropractor in business.

    3. Anonymous Coward
      Anonymous Coward

      Those are her thighs not her arse.

  5. Steven Raith

    Like some lasses I've known....

    She's likely unstable, and full of bugs.

    Hmm. Not sure if that's sexist or not. Let the mighty El Reg collective decide...

    Steven R

    1. Chika

      Re: Like some lasses I've known....

      Sounds just like Me-tan (Windows ME's unofficial OS-tan mascot, reputedly the one that started it all!)

      1. Steven Raith

        Re: Like some lasses I've known....

        I think I missed Me-tan - clippy was bad enough.

        El Reg has decided (at this point in time) 19 to 1 that my comment was interpreted more as humour than sexism. Thank you, fine commentards.

        Steven R

  6. auburnman

    Microsoft Mascots bad...

    Did they not learn from clippy?

    1. Nya

      Re: Microsoft Mascots bad...

      Oh come off it! The Office XP movies were brilliant.

      XP...X..X...Ex Paperclip! Along with Sgt. Xbox. Those videos were bloody brilliant. And probably one of the best bits of marketing MS has ever done.

  7. Dalek Dave

    How many Asians have blue eyes?

    And this is bordering on hebephilia and is more than a little 'Creepy' coming from a corporate hive mind like MS.

    Did they specifically desire a sexually provocative 13 year old with budding breasts and a short skirt to be their mascot?

    What next? Will she be doing Money Shots if you buy VS13?

    1. Anonymous Coward
      Anonymous Coward

      I think by anime standards she's probably a little old, most 'magical girls' are closer to 10 (remember cardcaptor sakura?)

    2. Nigel 11

      Very few Asians have blue eyes, but it's not completely unknown. I'm told that this is evidence that the Vikings travelled more widely than is commonly known

      Not that the Vikings were in the same league as Ghengis Khan.

    3. Sam 15

      "Did they specifically desire a sexually provocative 13 year old with budding breasts and a short skirt to be their mascot?"

      Budding?

      One of us needs a new monitor.

    4. Anonymous Coward
      Anonymous Coward

      I can't believe I'm actually going to post this but perhaps you should consider the average cup size for those of Asian decent and then re-evaluate your impression of her age.

    5. Anonymous Coward
      Anonymous Coward

      Did they specifically desire a sexually provocative 13 year old with budding breasts and a short skirt to be their mascot?

      Or their next CEO?

    6. Anonymous Coward
      Anonymous Coward

      "How many Asians have blue eyes?"

      Hardly any. It's a case of light skin / blonde hair / blue eyes is better looking the world over.

      They have so many fuglies they invented the Burka to give them a chance too...

  8. Slacker@work

    WTF??

    I had two tabs open, one on this and one on the story about the computer generated paedo bait - now confused as to which is which.

    1. John G Imrie

      Re: WTF??

      I thought her face book page was computer generated paedo bait

    2. Anonymous Coward
      Anonymous Coward

      Re: WTF??

      Definite up vote for that.

  9. Sundra T

    Lame.

  10. Andy Roid McUser

    my favorite Internet Explorer Commercial

    This is more like it..

    http://www.youtube.com/watch?v=JyGP0ZyxF5E

    1. Jay 2
      Happy

      Re: my favorite Internet Explorer Commercial

      My fave IE ad: http://www.youtube.com/watch?v=xB9fhjnJcB0

      Unfortunately MS decided not to use it.

      1. codeusirae

        Re: my favorite Internet Explorer Commercial

        Should have choosen this one http://www.youtube.com/watch?v=yX8yrOAjfKM

  11. Inventor of the Marmite Laser Silver badge

    Well it's a case of

    Bing goes for Bimbo

  12. Anonymous Coward
    Anonymous Coward

    She's the kind of girl you should avoid, or you will get a nasty infection - just like internet exploitdownloader.

  13. tony2heads
    Gimp

    re: next disaster will be:

    Surely it should be: chased by a googol of androids?

    1. Vladimir Plouzhnikov

      Re: re: next disaster will be:

      Was that a giant Firefox villain rising in the last chase scene?

      I also noticed, she looked quite embarrassed in the end when she realised she was being filmed. What was she up to, chatting with that giant Firefox villain? Sending selfies?

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