back to article Windows Phone market share hits double digits in UK and France

Microsoft has been gobbling up market share in Europe, with nearly one in eight phones in the UK now running Windows Phone and one in ten in France. "Windows Phone's latest wave of growth is being driven by Nokia's expansion into the low and mid range market with the Lumia 520 and 620 handsets," said Dominic Sunnebo, strategic …

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Re: @Charlie

@Prof. Hans Asperger

I think we're pretty much in agreement on why Microsoft bought. But I don't think Elop joined Nokia to run the company into the ground prior to a sale. Given its cash pile Microsoft could have bought the business at any time, and time really has been of the essence. Bringing hardware and software development closer together was highlighted by the Nokia CEO as a requirement for the project to succeed. Microsoft now has to demonstrate the skills necessary to facilitate this and do it quickly.

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Meh

Re: Here we go again

"There are plenty of Nokias to be seen about on public transport in the City of London, and around the square mile..."

Which proves something- but I don't think it's as good as you might imagine...

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Anonymous Coward

Re: @Charlie

"Microsoft didn't really want to by the Nokia handset business. But they had to; it was failing so fast it would have ceased to exist"

I guess you havnt been watching Nokia for while - Nokia have several $ billion of net cash (even after recently buying 50% of Nokia Siemens networks), have several large credit lines, and are forecast back into profit next quarter.....and Lumia handset sales are growing rapidly!

Microsoft probably just didn't want to risk anyone else buying them first....

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Re: Here we go again

All three of my Lumias have been Black (and still are I suppose).

Harder to spot, still lovely to hold though.

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Re: Here we go again

"As a proxy for market share the mobile browser usage as tracked by Akamai has Windows Phone consistently at less than 1 %."

The actual share of Windphones could be somewhat higher, if you consider that only the very simple minded or senile would end up owning one, after getting bamboozled by some retarded advertising flash.

Many of them would likely be unaware of the internet, let alone be able to brave the complexity of browsing it.

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JDX
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1020

They really need to hammer the marketing on this phone. For once they have a top-of-the-line model which actually genuinely stands out and does things nobody else can, but they need to communicate how good it is.

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Anonymous Coward

Re: 1020

Well I have no idea if it is as good as you mention, but even if it is, there is a saying for this...

"Even the sun shines on a dog's ass once in awhile.".

Point behind that is, even if it as good as you think or even better, they still need more cowbell in order to breakout in the market.

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Re: 1020

Let me get this straight: you basically advocate Nokia marketing the 1020 as the best compact digital camera? Even Orlowski, who has been cheerleading Windows Phone for some time now, stopped short of an unequivocal recommendation.

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Re: 1020

They do need to market the phones considerably better.

When the adverts are framed in Microsoft Blue with the name Microsoft all over it... that's not a selling point. Take a brand that is almost universally hated (we all hate MS at times, certainly don't trust them) and is often used in equivalence with unreliable and use that as the main branding of a phone advert? Hmmm

Samsung don't advertise their devices as GOOGLE GOOGLE GOOGLE or ANDROID ANDROID ANDROID, and forget what the phones do and what they're there for. Apple don't go iOS iOS iOS, blah, they similarly tell you what the device is promised (except it's all beta software) to do... And yet almost every Nokia phone advert I see is predominantly "Microsoft".

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Anonymous Coward

Re: 1020

"you basically advocate Nokia marketing the 1020 as the best compact digital camera"

That fits in skinny jeans, yes:

http://mynokiablog.com/2013/09/29/nokia-lumia-1020-billboard-the-most-megapixels-you-can-fit-into-a-pair-of-skinny-jeans-california-o2-store-1020-promos/

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Anonymous Coward

Re: 1020

The metro was wrapped in an ad for that phone yesterday and I saw the ad again today (may have been yesterday's metro). I'd love to see MS crash and burn but I wouldn't be surprised if they took 20 or so percent actual market share eventually, they seem to have the upper hand in cheap phones now. Not sure why there aren't more offers like the Huawei Ascend G300 (Android) back in the day. It was decent and cheap.

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Re: 1020

"That fits in skinny jeans, yes"

pfft that's a laughable argument, I can fit a Galaxy Note in skinny jeans, even in the front pockets...

And no, I don't have some giant jeans size, I think 32 is pretty close to average or somewhat below.

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Anonymous Coward

You know what's weird?

The last couple months, I've almost completely stopped using my phone for apps and internet and taking pictures. I've mostly just been using it for - get this - phone calls and texts.

For everything else, my Kindle Fire HD and my Chromebook and Windows/Linux laptop are usually handy. There's something to be said for looking at stuff on a screen that's larger than 5 inches, and having a full keyboard (or a super-nice swipe keyboard in the case of the Kindle).

I'm starting to think my next phone might end up being a "dumb phone" with a 4- or 5-day battery life. I know - call me crazy.

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Anonymous Coward

Re: You know what's weird?

Welcome to the Club.

I stopped using my smartphone a year ago and returned to my trusty 6310i.

No dropped calls, charge twice a week and better coverage. Nowt wrong with that.

Difficult to hold it wrong as well :)

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Anonymous Coward

Re: You know what's weird?

@AC 20:01 - "No dropped calls, charge twice a week and better coverage. Nowt wrong with that"

Why is it that smartphones are so crappy about dropping calls? I've never figured that out, but I almost never dropped a call when I had a dumb phone.

These days, we almost can't have a conference call at the office, unless everyone agrees to jump on a land line. Multiple people are sure to drop the call if we let them stay on their smartphones.

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Re: You know what's weird?

I've always mainly used my phone for calls, messages, games (Sudoku) and audio. There are a couple of apps that I do use occasionally when I need them.

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Re: You know what's weird?

I'm doing that at the moment (out of need, my phone got stolen), and you better make sure that the tablet has 3/4G connection: The moment you use that dumbphone for providing internet to your tablet, you can throw those 4-5 days out the window. I have maximum 2 days of battery.

- And I'm getting a smartphone as soon as the Nexus 5 is out, so I can decide between that and the Note 3. I love a big phone, but it still needs to fit your pants. A tablet just doesn't, and there's no way I'm leaving the house with only a featurephone.

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Re: You know what's weird?

Oh good, I'm not the only one! I simply have yet to find any use for a smartphone, and they're too big to fit in my trouser pockets anyway. I have an old Nokia dumb flip-phone (battery lasts up to 10 days) and for everything else there's my faithful old ASUS eeePC 701 4G (which can even run Android if I feel like it).

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Smartphones and dropped calls.

Well, as quite a lot of people pointed out back when the iPhone was first launched, Apple had zero experience of making phones. Unfortunately, these people who don't know how to build an arial properly have set the standard. Users justa ccept dropped calls now.

Personally, I've stuck with Nokia throughout -- moved from Series 60 to Series 80 to Maemo to Windows Phone -- and the only time I had a problem with dropped calls was when I was with Vodafone. Oh, or when I call my wife on her iPhone.

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Re: You know what's weird?

That is directly related to the low presence of Nokia smartphones, growing but low, as the people-who-know-some-simple-maths detailed earlier.

Flashy metal-cased smartphones drop calls more easily. Smartphones can actually have better antennae in size and location etc. if they wish (they are bigger after all). They do suffer having a more noisy electronic environment to operate in - they often run an IP stack and transfer data during a call for instance, my 8210 rarely did that and never at 3G speeds.

However, HD audio and noise-cancellation means I have better, clearer conversations in far worse (audio) noise environments and, while call-drops still happen (as they always did), the overall experience is better (as it bloody well ought to be).

So, get a better phone if you don't like the one you have and stop assuming all smartphones are as rubbish as yours - that is one the reasons iPhones sell so well after all - somebody keeps telling them they are the best and they believe it - 'it just works', tosh - they are just adequate smartphones with poor call performance that look nice and have a stupendous amount of apps.

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Even better sales numbers if...

Someone hacks the Nokia phone to run Android.

Could happen, you never know!

Now where was that $200 rebate?

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Re: Even better sales numbers if...

The great camera, without the joke of an OS (No, I'm not just guessing. I'm developing for that PoS. That's even worse than using it). That'd be cool.

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Anonymous Coward

Re: Even better sales numbers if...

"I'm developing for that PoS. That's even worse than using it"

I use it, and it's certainly better than Android. Much faster and less glitchy.

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If its such a pos why are you developing for it??

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Anonymous Coward

The Chavs......

Are buying 520s instead of BBs

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WTF?

WTH...

"Android's growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape," he said.

Yeah...Samsung its losing market to Nokia...And Android to WP8, but lets forget that Sony does only Android phones and LG favours Android as well...this paragraph its hilarious :-)

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All that Nokia growth despite WindowsPhone...

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The only groups and individual people that go on about how Windows Phone is amazing or that the tide is turning it is becoming a success are generally the people who have a vested interest in Microsoft being successful, either because they have business investments in Microsoft technology - either directly or through software that runs on it, or they work in the industry and they have taught themselves all Microsoft skills and hence need Microsoft to be a success to remain in work.

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I belong to none of the groups you mentioned, and my mobe is a Sony Xperia Z (which I really like), but I would like to see WinPho become more popular. Why? 1: more competition is always better; 2: the WinPho interface is the most interesting thing to happen to UI since the mouse was invented and deserves a chance to prosper. Icons on a desktop/home screen (with our without parallax) is so 1980s. I would also like to see BB make a comeback.

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Anonymous Coward

"because they have business investments in Microsoft technology"

So that would be pretty much every FTSE 500 company except maybe Google?

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This is getting quite tiresome.

ANYONE WHO DISAGREES WITH ME IS BEING BRIBED! IT'S THE ONLY EXPLANATION!

Grow up.

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Anonymous Coward

Bigtimehustler - I'm sure those people you describe do probably support Windows Phone. But "the only people"? Grow up.

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Haha, I worked for Samsung on their phones, using Linux. Hilarious comment and completely stupid.

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Anonymous Coward

I got worried reading the article

when I saw "These models are hitting the sweet spot with 16 to 24 year-olds" - cos I thought no way I am associated with that lot. Bloody young people!

but relaxed when I saw "and 35 to 49 year-olds" - and thought yes, that's me, older boring, less spare income....

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Horrible abuse of statistics

Oh, Register, oh how you've been mislead and how you mislead.

Of all the industries I've worked in, then mobile is the most plagued by inaccurate reporting of statistics.

"nearly one in eight phones in the UK now running Windows Phone"

Really? Have a look on a bus in Leicester. Or do you mean this?

"nearly one in eight phones _sold in the UK last quarter_ is running Windows Phone"

Or even (and far more likely)

"nearly one in eight _smartphones_ _sold in the UK last quarter_ is running Windows Phone"

Sounds like one for the BBC and the 'More or Less' team.

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Re: Horrible abuse of statistics

I think, in an article which is entirely about market share and says so in the headline, it is implied that all references throughout are to market share. If everything has to be restated every single sentence, language gets quite tedious.

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Re: Horrible abuse of statistics

Yes, I agree, but the quote is

"nearly one in eight phones in the UK now running Windows Phone"

Which explicitly states that it is referring to all devices, not new sales.

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Anonymous Coward

WP8 is actually pretty nice to use

I switched (from BlackBerry) to WP8 on a high end Nokia. Looked at Apple and Android also which also looked very attractive. Have been very happy with WP8/Nokia combination. Positives have been that it seems incredibly stable and slick (compared to BlackBerry anyway) and the UI is fun/easy to use. Negatives - Id say not as many apps as Apple and Android, again better than BlackBerry but if I look at my daughters iPhone it has a better selection.

Not sure WP8 will ever make it to number 2 by market share but based on my experience its just possible. They have devices at the low and mid range that could help that.

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Joke

A kid on my uni course has a Lumia AND a Surface! Question is... does his dad:

a) Work for Microsoft? or

b) Just hate him?

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Since my son will also have a Lumia and a Surface, when it arrives, I suppose I had better pass his fb details on since, presumably, they will be the least popular kids on the block.

Or, since the kidz couldn't care less and have even less loyalty, no-one will give a crap and they may even look at his phone and say, ooh! I want one, mine just has this stupid grid of icons and keeps breaking when I drop it.

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080

Great Nokia Phone

I hope Nokia keeps making the 6300 or a similar phone, it actually does what a phone should, its cheap, robust, think toolbox and overall pockets, and lasts a few days between charges. More than can be said for my "toy" phone as my wife calls it.

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Anonymous Coward

Of course they do...

"Meanwhile in the US, Apple has had a good year, and now accounts for close to 40 per cent of the mobile market"

As if you needed any more proof that the US has the highest proportion of easily-led, fanatically loyal to whatever stupid idea is pushed into their brain dumbasses in the world.....

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