back to article UK iPad Mini FRENZY: Queues stretch SEVERAL FEET from till

Astonishing queues at times reached as far as several feet from the tills in Glasgow's Apple store, as the Wi-Fi version of the iPad mini launched in the UK. Reader Joseph Heenan reported walking in to the Apple Store, buying the device and walking out "within a couple of minutes". Heenan added that "there were staff standing …

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Anonymous Coward

Re: Wrong street

are you sure? it looks like the intersection of buchanan street and st vincent street to me.

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Re: Wrong street

No, the pic is taken from an office oppsite the Clydesdale bank on St Vincent Street, the doorways lead up to the left of the pic look a bit like the Sony Store, but it's the spew covered pavement just down from All Bar One.

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Anonymous Coward

Re: Wrong street

"Wrong street"

Perhaps... according to Apple Maps.

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Anonymous Coward

Perhaps this is because 98% of the "trendy" wazzocks live around the London area (I should know)...

You know the ones, all those "design" types who just "have" to have the latest idevice to compliment their fake job and fake social status.

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Anonymous Coward

Bitter.

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They removed a useful iPad for a smaller less useful one.

Surely without the maps GPS etc it now has less appeal than the older bigger and easier to use one?

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Anonymous Coward

Re: They removed a useful iPad for a smaller less useful one.

Maybe the apple fans are using apple maps so cant locate the stores. Maybe

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FAIL

Re: They removed a useful iPad for a smaller less useful one.

"They removed a useful iPad for a smaller less useful one.

Surely without the maps GPS etc it now has less appeal than the older bigger and easier to use one?"

Neither have any appeal!

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Anonymous Coward

Re: They removed a useful iPad for a smaller less useful one.

I don't see the need for GPS on a wifi only model unless you get lost in your office - oh GPS doesn't really work indoors does it? Sure if you want to use it up hills etc. you are out of luck but with no 3G or wifi many mapping applications would not work and if you need to use it out-and-about surely you would buy the 3G version WITH GPS?

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Anonymous Coward

Its part of the plan!

Patent the long line, then patent the short line! Or the line of a curve! Soon the shops will be infringing apples unique thoughts mwahahahahaha

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So it begins...

...iApathy

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Anonymous Coward

Built in obsolescence

Assuming that there is no magic in the mini iPad battery, it is going to have a life of 2-3 years. After which, replacing it involves removing glue, removing 16 tiny screws, and possibly wrecking the thing in the process.

Why? A Blackberry Playbook or a Nexus 7 are both much cheaper and in a few years the battery can easily be replaced and they can be handed on to the kids/grandparents/local school/Oxfam. Samsung can make phones with replaceable batteries. So can Asus and RIM. Nokia used to.

I just refuse to buy stuff from companies that build in obsolescence.

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Anonymous Coward

Re: Built in obsolescence

In 2-3 years time you probably won't be able to get an official / original battery anyway from those others so left with potentially iffy 3rd party ones.

As for the battery only last 2-3 years - most modern lithium ion cells are rated at 1000 full discharge cycles to 80% capacity - these devices last up to 10 hours continuous use so for most people it's going to take several days of usage to flatten it.

So let's imagine you fully discharge / charge it about 3 times a week - thats about 150 full charges a year so it could take many more years of usage to get to 80% capacity and even then the cell is not knackered.

Imagine you fully discharge and charge it every day (a pretty mean task as it would involve using it for almost every waking moment on battery) - even then after 3 years the cell would be at around 80% capacity.

Some lithium ion cells (mostly LiFEPO4) are actually rated at 2000+ full cycles to 80% but their power density is lower so they tend not to be used as much.

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Anonymous Coward

Re: Built in obsolescence

A blackberry playbook was obsolete before you took it out of the box. At least Apple seem to support their devices for a decent amount of time - trusty 3GS still going strong (and supported) after 4+ years now. Reality is the batteries in these devices are likely to last around 5+ years and after that you will be able to replace them but realistically things will have moved on so far you probably want to replace it.

Saying that I know people with 4-5+ year old Macbooks that are still using them and can still get spares (batteries etc.) for them so I'm sure the same will be for the iPads and other makers tablet. Apple usually have a fixed cost for replacing stuff - a friends hard drive died - they replaced it with a 1Tb brand new one, reinstalled the OS and explained how to recover using Time Machine when they got home all for just over £100 inc. (basically the cost of the part itself at that time).

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Re: Built in obsolescence

Playbook obsolete before you get it out of the box ? ...... Apple by contrast support their devices for a decent amount of time ?

Advantages of Playbook

More ram

Better camera

Better video

multitasking

Dual speakers

Dual Microphone

HDMI

Rapid charging

Similar

CPU - 1 Ghz

Resolution - Mini 163 PPI vs 170 PPI on playbook

Advantages of Ipad

Apps

Battery life 10hrs (vs 7 on playbook)

Given you can get a 64 gig playbook for £120 (16 gig for £80 or £90) you would have to be mad to pay £250 for a 16 gig ipad mini ! That is why there is no one in glasgow queuing.

Btw as for BB support, in last month I have got two updates, and come Jan/Feb BB10 update is released on playbook, an OS which looks like its at least equal to IOS and is a good chance better (if previews are anything to go by)

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Anonymous Coward

Re: Built in obsolescence

You can get a Playbook 'cheap' as basically no-one really wants them - they will be almost certainly selling them at a LOSS so good luck with long term support. £120 is an expensive doorstop. Remember that HP tablet disaster - almost the same thing.

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It's not as if Apple have been shouting about the coming of the new Messiah like they have with their other launches.

Besides, the Nexus 7 is just better, in every way. People who want a seven incher have probably already got that or a Tab.

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Anonymous Coward

Maybe they should have deep-fried it first?

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Anonymous Coward

I've never seen the point of this queuing business.

Why not wait for it to come to you? I don't even particularly value my time either.

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Don't you just love...

... the neatly stacked rows of crowd control barriers at the entrance?

Maybe people have finally realised, in a deep depression, that throwing your money at massively overpriced gadgetry using your credit card is not a sensible thing to do.

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Anonymous Coward

Re: Don't you just love...

Bitter. Perhaps you need to get a (better) job rather than whinge at others and how they choose to spend their cash.

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This post has been deleted by its author

Hmm

The mini is the cheapest iPad - so quite appealing to first timers. I can see a lot of parents buying this for 'kids homework' purposes. That's what happened when cheap slow 10" screen £199 netbooks with piddly keyboards came out.

There are only a few instances I can think of where the smaller form factor is useful, on the whole it makes more sense to go for the larger one. Just a shame its £130 more for Retina and A6X, and twice as heavy.

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Silver badge

Re: Hmm

@ Lost in Cyberspace

first timers may just be shocked by the price difference between oh, ALL the other 7 inch form factor tablets out there and the iPad mini. Hell, you could just go buy a big fat 10 incher ( in a few weeks) for just a little bit more.

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Anonymous Coward

Re: Hmm

"There are only a few instances I can think of where the smaller form factor is useful"

True, but they're also *all* the instances where a tablet is inherently useful. If you're toting a 10" tablet (assuming you're not carrying it around in your hands so's everyone can see it), you're toting a bag. That bag can contain a laptop which'll do everything the tablet can PLUS flight sim/netbeans/loads of porn. On the whole it makes sense to go for the smaller one.

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Anonymous Coward

Re: Hmm

There are plenty of reasons for this smaller one - it's cheaper, smaller (obviously) and about half the weight - probably better for children to use. Would make a great e-reader. I'm surprised people still buy the original black and white kindles - of course I appreciate most books are black and white but these days do you not prefer COLOUR?

At least they have the Fire now.

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Anonymous Coward

Re: Hmm

Nope, I prefer reading e-ink to LCDs. Never mind the fact that you can buy 4 Kindles for the price of an iPad Mini

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Re: Hmm

I'm surprised people still buy the original black and white kindles - of course I appreciate most books are black and white but these days do you not prefer COLOUR?

A colour e-ink would be nice, sure, but given the choice of reading on an LCD or an e-ink, I'll choose the latter. They're about a billion times better for the job, plus have insanely lower power requirements, so the readers last longer than 10 hours.

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Anonymous Coward

Re: Hmm

But it's not an iPad - the joke is people with other tablets often refer to them as iPads - most likely they do not know better. It's all down to the apps - an iPad benefits from Apple support (far better than others) and the huge and better quality 'app' library. I read about actual tablet usage and they reckoned Apple tablet devices were responsible for something like 90% of the usage when their market share is less = people use them / use them more. These cheap tablets end up as fancy remote controls or left in the car as a media player - the iPads get 'used' far more as they work very well and have plenty of apps. Long term TCO is probably lower as they most likely have better longevity and cost per hour of usage is certainly going to be lower.

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Childcatcher

What about the flagship store

Absolutely no-one at Covent Garden earlier, apparently: https://twitter.com/mmalex/status/264296937665212417/photo/1

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Re: What about the flagship store

More security than fanboys... That's gotta be embarrassing.

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Silver badge

Re: What about the flagship store

That's odd, when I inquired at Covent Garden this evening they were out of stock, and had been since this morning. SOMEONE must have been buying them.

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Anonymous Coward

I know plenty of people who want one of these devices but every single one has ordered it online or may pop into a store over this weekend - not sure many people queue these days.

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It actually kind of makes sense...

The kind of person who would queue outside an Apple store on the first day a new product goes on sale will undoubtedly already have an iPad, so it kind of makes sense that they wouldn't buy an iPad Mini, too. Even the most die-hard Apple fan would surely not, for example, buy an iPhone 5 AND a hypothetical smaller, less powerful version as well. The true test will come when said Apple fan decides to upgrade to a newer tablet, at which point I'm betting he'll choose the Mini over the regular size, simply because it's both cheaper and - as someone commented above - is a better size for doing "tablet-y" stuff on. That's why I reckon the Mini will end up cannibalising sales from the iPad, as well as being very popular amongst normal punters; and of course, normal punters can't be expected to queue up during working hours for something they can buy online or at a time that suits them. For better or worse, I think the iPad Mini will be around for a long time, probably as the best-selling tablet on the market. Personally I'm pleased, 'cos I have an 8-inch, 4:3 aspect-ratio Android tablet and it's almost impossible to find a decent case/stand for it, so bring on the flood of (non-official and therefore cheap) iPad Mini accessories!

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Re: It actually kind of makes sense...

Surely if you have an iPad and an iPhone then you already have the smaller, almost equally powerful version?

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Devil

Yawn

To me, iPad mini is the first iPad that comes at a usable size, as in it is bigger than my phone but not so big that I could not just schlepp a Macbook Air instead which is a real computer that can get real work done. In fact, iPad mini would have been a great thing to replace my trusty Apple Newton MP2100 (which still runs like a charm on AA batteries, unlike certain other devices with built in obsolescence, thank you very much).

Like, three years ago, looking at the specs. So I'd rather buy a Galaxy Note II if I had to.

Face it: These days, Apple is being out-innovated by Nokia, out-featured by Samsung and now out-designed by Surface (no chance to play with it yet). When I saw the marketing video for the iPad mini I could not help but laugh. "Look, we worked really really hard… so that this thing could still be an iPad … but smaller!".

Regardless, they will sell loads and loads come XMAS and schools / students will pick them up by the boatload.

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Meh

what about fangirlz?

Already phoned the Apple store about availability so can get one for the OH (female of the species) - but the 3g version is some while away in the UK.

Defo paying a premium for the sheer convenience of just restoring all the usual iPhone apps via iTunes.

And the logo.

But compared with most purchases in life, still quite logical.

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I queued . . .

I'm sorry, I couldn't help myself. I though I was being logical. I could wait until I'd read the reviews, and still be sure of getting the config I wanted on the first day, instead of a three week wait for it to arrive if I ordered online. The Glasgow photo at 9:00 am obviously ins't going to show a queue that was at 8:00am. It took me 15 minutes including queueing and being served in Exeter. The queue (about 60 at 8:00am) was almost gone when I left.

I really like the first day queuing system. It's beautifully egalitarian. If you really want a new Apple product, you can have one, at the start of the first day, whoever you are. The inconvenience is surprising small (15 minutes in queue for me).

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Anonymous Coward

Re: I queued . . .

Same - 10 minutes in John Lewis got me mine and they were about to sell out.

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There was a line of about 20 people before 8am yesterday when I walked past the store.

And to the idiot complaining about it looking gloomy. It's raining. All cities in the UK or abroad look gloomy when it rains. Derp.

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Thumb Down

"Let's see what gappens if we don't....."

....pay the professional renta-queue folks...."

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Anonymous Coward

I doubt Apple are fussed

The Mini was clearly never about generating long lines. It's more about filling a gap in their lineup than anything else and I'm sure it will sell (though perhaps not in the numbers Apple are hoping for).

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Brand Devaluation

Apple's main selling point has been exclusivity, with the exception of the ipod the majority of their products have been priced just out of reach of everyone, imac, ipad, iphone etc have all been the most expensive versions of whatever they were (and no, they are not innovative one offs that have no competition, they're a computer a phone and a tablet). So releasing a cheaper version which is very obviously lower spec for the lower price pi55es off their current customer base because it's no longer as 'exclusive', and is seen as a bit of an insult to the potential new customer base, ooh the rich guy has just thrown me a bone...

Imagine if Ferrari released the Ferrari mini for £5k, it's red of course, and has a Ferrari badge, but it's slower and doesn't have many of the features of the others. The guy who works at a supermarket decides to buy one, he now owns a Ferrari, and is parked next to the guy who owns the supermarket in the carpark, who also owns a Ferrari...

Is devaluation a word? I'm not sure.

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Pint

Re: Brand Devaluation

Like this?

http://www.autocar.co.uk/car-news/new-cars/ferraris-%C2%A330k-fiat-500-abarth

And I don't care what anyone says, this car is cool, even for those of us that have one of the larger cousins.

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Anonymous Coward

Re: Brand Devaluation

Apple is a premium product but it's not trying to be exclusive - what a ridiculous statement when they probably have 50-75% of the already huge tablet market and the world and his dog own iPods?

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I've got one - and its beautiful

Meh - The queues where healthy in Central London yesterday

I picked one up in Central London yesterday and its a beautiful little machine - especially compared to the cheapo crap being peddled by Amazon

Amazon / Samsung / Google would give their eye teeth so see people queuing for their rubbish devices

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Re: I've got one - and its beautiful

Meh - The queues where healthy in Central London yesterday

There's photographic evidence earlier in this thread that would contradict that. The rest of your post is just fanboy guff.

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Anonymous Coward

Well the proof of the pudding and all that - they sold bucket loads - more than their own predications and more than the iPad 3 launch weekend. As with the iPhone 5 they probably made all they could by launch date and sold them all - if they could have made more they would. Will be interesting to see the sales figures for the holiday period.

Also on a very rough straw poll I know plenty of people who are planning iPad Mini for Xmas pressies (when the more expensive iPad might have been too expensive - or large) and when asked they had thought about buying a kindle e-reader but now plan on the iPad Mini. I don't recon it being slightly more expensive is an issue for most people over the life of the unit.

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Anonymous Coward

I picked one up from John Lewis on launch morning - just a short queue but a lot of people 'interested' - they had received their full allocation apparently for that day and I got the last 16Gb black one (they had a few of the larger capacity left in black) but the people in the queue behind me were probably going to take those. All white ones had already been sold. So considering they now sell via many more outlets they are probably still selling the same overall volume - or more.

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