On that graph, Apple's share has been falling. When Nokia's market share fell for years, all we heard from the media was doom and gloom about how awful they were, and how wonderful 3rd or 4th place Apple were for increasing their share, conveniently not mentioning how Nokia were number one until 2011.
Yet here we have the same situation for Apple with tablets - do we get negative coverage for Apple, and positive for Android? No, all we get is constant reminders of Apple being number one! I predicted this would occur, but it's sad to see the double standard and bias.
"The reason, Chiou says, is that Android's various backers cannot match Apple's slick hardware or content offerings."
Well, I stopped reading there.
How come Android dominates on phones (which are tablets, just with the added phone functionality), now by a factor of 4 to 1 to Iphone, which has never been number one? Indeed, when you view all tablets (with and without phones) together, I assume Android still wins. Are they admitting that Iphones can't match the slick Android hardware and content offering?
And even if they are, why is the situation reversed between phones and tablets?
No, the reason Apple does better is simply because they get vast amount of hype and free advertising from the media, which they got even before the Ipad was announced (remember "Islate"?) The only tablets to come close to that hype has been the Kindle Fire (only released in some markets) and the Nexus 7 (only recently released), and even then, the hype pales into comparison. It seems like every other website and TV advert has an obligitory mention for "get this for your Ipad", "works on your computer, phone and Ipad" etc.
They've also got far better support in the shops - seems like every shop has Ipads, whilst until recently, it was hard to find anything but cheap no-name Android tablets in Maplin.
So most people simply aren't even aware that there are comparable tablets - in some cases, people seem to be aware of the cheaper 7" Android tablets, but not the higher end 10" tablets.
On phones, Apple don't have this advantage as much (I mean, they've had the same free media hype for years, but at least people are aware of the other platforms, and you can walk into a phone shop and buy more than just Apple). And surprise, Apple's performance there is appalling compared to the market leaders (Symbian, and now Android).
When it's actually a fair market, let's see how well platforms do. (And this is probably an area where Windows has a better chance, since it will get more coverage than Android tablets - I hope so, anyway.) Even as things are, it seems odd to claim that after falling since 2010, Apple's share will then hardly change at all, even with the entrance of Windows 8. This is even more bizarre if the market size grows - I mean, if hundreds of millions of people want Ipads, why don't they already have one?