back to article Office to propel Windows tablets past Android in 2015

Taiwan-based analyst TrendForce says Windows-based tablets will overtake Android's market share by 2015, thanks to the presence of Microsoft Office on the devices. The prediction can be found in a report titled 2010-2015 Market Shares of Tablet PC Operating Systems by analyst Eric Chiou from TrendForce. The prediction has been …

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  1. Neil 7
    WTF?

    Presumably this analyst is unaware that Google owns Quick Office

    Or that iPads (and Macs) have iWorks?

    If (and it's a big if) office productivity software becomes a battle ground on tablets then both Apple and Google are well placed to compete with Microsoft - they simply need to publicise the availability of their respective Office-software more than they do now.

    The fact Apple and Google publicise such tablet software hardly at all right now suggests that few buyers see it as an important purchasing consideration, and this analyst is either delusional or in the pay of a certain software company that operates out of Seattle. Or both.

    1. Mark .

      Re: Presumably this analyst is unaware that Google owns Quick Office

      The issue is presumably more compatibility, and what businesses are used to. Otherwise they'd already all be using free Google docs.

      Also put your argument the other way. Android (and Windows come to that) is just as well placed to compete with IOS tablets. So by that logic, Android (and Windows 8 when it's out) should have just as much share, right? (I wish that was true.)

      Indeed, a key part is: "they simply need to publicise the availability of their respective Office-software more than they do now."

      Well that seems to be the problem sadly right now that Android has - a complete lack of advertising or awareness. There's no "simply" about this when it comes to marketing to billions of potential customers. Apple will do okay, as the mainstream media will as usual just cover their products for free, explaining how they can be used for office work, as if there was no alternative. Plus who do you mean by "they"? The companies currently making Android tablets are also the ones planning to make Windows tablets. And Google still seem hung up on advertising Chrome for business use...

      I'm not defending Windows here - I'm just saying it's a sad state of affairs that results in the market place are to do with a lot more than simply the product itself. (I'm sure not everyone here thinks Windows is best on the desktop...)

  2. Big_Ted
    FAIL

    "Microsoft, he feels, both gets the need for a good content ecosystem and has the muscle to summon it into existence, "

    OOooo how are MS going to suddenly find millions of mp3's videos and ooks for that content ?

    Oh and on the office side you can already view and edit office documents on both Android and iOS devices.

    Add to that the purchase by Google earlier in the year of Quick Office which they could add to Android as a standard part like Maps etc and why would Office on a windows tablet be a unique selling point any more......

    Once again an analyst prooves that the first four letters of analyst tell you all you need to know about them......

    1. Mark .

      The whole thing about "ecosystem" is just odd anyway - I've seen this a few places, talking as if MS are struggling to build up an "ecosystem". Er, last time I looked, the wealth of software is an area where MS lead. It's why backwards compatibility is so important to them (of course this won't be an advantage they have for Windows RT, but Windows 8 x86 will be available too, including for tablets). It's just we didn't use buzzwords like "ecosystem", which as far as I can tell is marketing speak for "I'm going to claim this new platform has an advantage, but I can't explain what it is".

  3. Anonymous Coward
    Anonymous Coward

    Libre Office coming to android

    http://liliputing.com/2012/07/libreoffice-coming-to-android-heres-what-it-looks-like-so-far.html

    Anyhow, wtf do you want to run a full blown office suite on a 10inch screen for ? You must either be a masochist or have eyes like superman.

  4. Kristian Walsh Silver badge

    Why use Office?

    I wonder how many of the people claiming that there's no use for Offfice on a tablet have actually worked in an environment where you have to collaborate on long specifications or contract documents. Sure, there's a lot of typing used to produce the first draft of these, but thereafter, the bulk of the time is spent in reviewing, annotating and correcting the text.

    It's a lot easier to read documents on a tablet (if only because you can turn the screen 90 degrees to better accommodate the page), but no current tablet can reliably modify MS Word documents, and like it or not (I don't), MS Word is the de-facto standard of document interchange in business. Add the lower cost and much lower weight (any laptop is too heavy after you've lugged it across bloody Heathrow), and it makes it a lot easier for certain groups of employees to be given tablets than laptops.

    However, for this reason, I think the loser will be Windows 8 laptops, not Android, Kindle or Apple. (And are they counting Kindle Fires as "Android" in that marketshare?)

  5. Andrew Baines Silver badge
    Joke

    Haven't they forgotten

    Blackberry PlayBook should get at least 20% by then?

    Yes, I have one. It's nice, but doomed - the betamax of tablets.

    1. Anonymous Coward
      Anonymous Coward

      Re: Haven't they forgotten

      Betamax? that would suggest the PlayBooks is technically superior but more complex and therefore more expensive which it simply isn't.

  6. auburnman
    Trollface

    Meanwhile at Google...

    ...after they have finished laughing they tell a lackey to throw a million dollars at the Libre Office folks to make LO shit-hot on Android "just in case".

    This is anecdotal based on what I've been hearing from friends so take this with a pinch of salt, but I have heard Apple are already making inroads into mobile devices and relevant infrastructure for business (the one place Microsoft should have expected to find traction when they manage to bring a tablet to market.) The engine-room IT guys recommended Android after a trial, but the TLA decision-makers wanted Apple and are obviously prepared to throw the money at integrating iPads into the corporate network.

  7. JDX Gold badge

    It's as good a guess as any other...

    Note that if MS get a big chunk of the business tablet market, that could fulfill the prediction alone. And THAT seems entirely plausible to me. People would use Windows tablets for Outlook alone in the business world.

    1. Anonymous Coward
      Anonymous Coward

      Re: It's as good a guess as any other...

      Don't forget, the Windows tablet with long battery life (RT) DOES NOT have Outlook.

  8. Anonymous Coward
    Anonymous Coward

    I reckon...

    ...that Windows tablets will steal Apple's share rather than androids.

    I believe that Apple won over in the corporates because there wasn't a worthwhile Windows offering on tablets which would more readily integrate in to existing infastructure and office documents.

    That has arguably now changed, so it will be an interesting field to watch in the coming years.

    Consumers, where price sensitivity matters more, is a difficult thing to gague.

    I still don't see the solutions for Bring Your Own Device as being mature enough yet. There are still issues with the solutions we've got under test.

  9. Piro Silver badge

    Haha, what?

    No Android tablets by 2015? I don't think that's all that likely. Maybe the market will get stagnant and boring, but I doubt they'll be gone.

    1. Andrew Baines Silver badge
      Stop

      Re: Haha, what?

      Try again, look at the chart - it's a crap chart, should be stacked, but they chose to make the Android line disappear behind the windows line. Android doesn't disappear, just hidden from view on the chart.

      1. Piro Silver badge

        Re: Haha, what?

        Ah Christ, you're absolutely right, I didn't look carefully at it because it looked like bollocks to start with. I assumed it was a stacked graph. Who the hell makes a graph like that?

        1. Anonymous Coward
          Anonymous Coward

          Re: Haha, what?

          Someone who is trying to make one decline look far more vast than it actually is?

  10. Not That Andrew

    Crap Chart Indeed

    That is one of the worst (or is it best?) intentionally misleading charts I've ever seen. I'm almost impressed by how they make a predicted 21% share for Android look like nothing.

    1. Magnus_Pym

      Re: Crap Chart Indeed

      My God. I hadn't noticed. It also makes it look, as a stacked chart would, that it shows the total volume of sales which it doesn't. They could be suggesting the total market drops to a tiny fraction of current sales and Microsoft maintain current volumes. Like if tablets turned out to be a flash in the pan for instance.

  11. Mark .

    On that graph, Apple's share has been falling. When Nokia's market share fell for years, all we heard from the media was doom and gloom about how awful they were, and how wonderful 3rd or 4th place Apple were for increasing their share, conveniently not mentioning how Nokia were number one until 2011.

    Yet here we have the same situation for Apple with tablets - do we get negative coverage for Apple, and positive for Android? No, all we get is constant reminders of Apple being number one! I predicted this would occur, but it's sad to see the double standard and bias.

    "The reason, Chiou says, is that Android's various backers cannot match Apple's slick hardware or content offerings."

    Well, I stopped reading there.

    How come Android dominates on phones (which are tablets, just with the added phone functionality), now by a factor of 4 to 1 to Iphone, which has never been number one? Indeed, when you view all tablets (with and without phones) together, I assume Android still wins. Are they admitting that Iphones can't match the slick Android hardware and content offering?

    And even if they are, why is the situation reversed between phones and tablets?

    No, the reason Apple does better is simply because they get vast amount of hype and free advertising from the media, which they got even before the Ipad was announced (remember "Islate"?) The only tablets to come close to that hype has been the Kindle Fire (only released in some markets) and the Nexus 7 (only recently released), and even then, the hype pales into comparison. It seems like every other website and TV advert has an obligitory mention for "get this for your Ipad", "works on your computer, phone and Ipad" etc.

    They've also got far better support in the shops - seems like every shop has Ipads, whilst until recently, it was hard to find anything but cheap no-name Android tablets in Maplin.

    So most people simply aren't even aware that there are comparable tablets - in some cases, people seem to be aware of the cheaper 7" Android tablets, but not the higher end 10" tablets.

    On phones, Apple don't have this advantage as much (I mean, they've had the same free media hype for years, but at least people are aware of the other platforms, and you can walk into a phone shop and buy more than just Apple). And surprise, Apple's performance there is appalling compared to the market leaders (Symbian, and now Android).

    When it's actually a fair market, let's see how well platforms do. (And this is probably an area where Windows has a better chance, since it will get more coverage than Android tablets - I hope so, anyway.) Even as things are, it seems odd to claim that after falling since 2010, Apple's share will then hardly change at all, even with the entrance of Windows 8. This is even more bizarre if the market size grows - I mean, if hundreds of millions of people want Ipads, why don't they already have one?

    1. Mark C Casey

      TL;DR.

      Moral of the phone market place, don't become stagnant. Nokia became stagnant (and still is sadly), Apple came and ate their cake with a vastly superior phone UI/UX for consumers and the press made them darlings for it.

      That's why people were digging into Nokia, because whilst they were number one their share of the phone market was falling off a cliff whilst they dithered around with shitty phones in comparison to the iPhone.

  12. Ocular Sinister
    Stop

    I predict more asinine predictions by market research businesses

    Why on earth do CIOs/CEOs even waste time reading this crap? And what is the WitView's track record of actually predicting anything anyway? I tried to Google but information of that nature is scarce (I wonder why...?)

  13. Chika
    Trollface

    Sometimes I really miss Usenet

    It was a great place for picking up useless facts as well as statistics invented on the spur of the moment then passed off as factual without any real reference or, at best, gross misrepresentation of the figures.

    Then I read reports like this.

  14. Tom 7

    Judging from how effective paper shaped documents

    like pdf are double plus shit on tablets I can imagine word being similar.

    I do like the idea of slide and click wiping out a whole years sales data in one go...

  15. Mahou Saru

    VDI no longer in fashion???

    I would have thought stuffs like spreadsheets, databases, you know things containing potentially confidential data would do much better staying on a server somewhere and not being left on a mobile device.

    Connection??? Hopefully by 2015 always online won't be an issue....

  16. Anonymous Coward
    Anonymous Coward

    I bet this analyst, like many others, have been bought over by Microsoft to put a positive spin

    I vaguely remember some other analyst forecasted that Windows Phone OS will take the market by storm in 2012. Nice try, but take what these bribed shills say with a pinch of salt, and lots of skepticism.

    The tablet is for media/info consumption, NOT productivity. Leveraging Office (most likely a watered down, cloud-riddled version than their desktop cousins) onto Windows tablets will not boost sales.

    Steve Ballmer would have been sacked long ago if he weren't Bill Gates' friend.

  17. W.O.Frobozz

    Remember the Courier

    Blinkered "thinking" like this is what killed Microsoft's "Courier" tablet. That oh-so-visionary Bill Gates said "It don't run office" and that's where it died. Of course Microsoft thinks that putting Office "everywhere" is going to magically save the abomination that is Windows 8...hell, with Drill Sargent Cutler running the X-box division I wouldn't be surprised to see them attempt to shoehorn Office into the X-box too. Because, you know, I often have the urge to open and edit Word documents in between rounds of Call of Duty--especially with a thumb controller.

    Did anyone bother asking if tablet users really need a damn office suite? Nah...far easier to steam right on into that iceberg, right Barkto Ballmer?

  18. naive

    Will MS give Office away for free ?

    Unless MS starts giving Office away for free, selling Office capable tablets to consumers will a daunting task. Until now MS charges $100-$150 for a full office set. If google manages to package an acceptably good Open-Office word processor in Android, these tablets will be at least 25% cheaper than W8 tablets with office.

    The fact that Intel cpu's are way more expensive then comparable ARM-32 variants will not be helpful too.

    Since MS only source of revenues are License fees, giving away things for free is not an option.

    But maybe the magic of 90-ties reoccurs, they managed to blow established names like Wordperfect, Unix workstations, Lotus123, and Mosaic out of the water, and people will continue to pay $ 150,- Wintel tax for each computing device, regardless if it has a keyboard or not.

    1. fishman

      Re: Will MS give Office away for free ?

      Prices for tablets are dropping - a cheapo 7" tablet is less than $100, and decent ones will be at that price in a year or two. A 7" windows8-RT tablet w/ MS office will be quite a bit more - 50% to 100% more, unless Microsoft decides to subsidize them by giving their OS + Office for free. That could happen if Microsoft believed that they could make it back from their app store.

  19. PAT MCCLUNG

    Clerk

    Hilarious prediction.

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