The RIAA defence
You reckon the 'cause' will be
"It's because everyone else is illegally copying our proprietary rectangles and round corners"
rather than
<ul>
<li>"We spent 50 gajillion on lawyers to hound the competition (even though we're perfect and therefore have no competition, the consumer isn't)"</li>
<li>"The market is largely saturated and the remaining buyers see through our high-priced 'value proposition"</li>
<li>"No-one's buying because they know we're releasing another small revision in a couple of months"</li>
<li>"We've been advertising Android devices via our lawyers for too long and it's bitten us in the arse"</li>
<li>"No-one likes us any more"</li>
</ul>