back to article Microsoft explains bland new Windows logo

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots. “If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really …

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Re: Re: Err...

Nope: it still looks like Lisa Simpson giving a BJ. I'm surprised Matt Groening hasn't sued yet.

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Re: Re: Err...

It looks to me more like Canada and Australia crushing Ireland and Britain....

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Flame

Re: Err...

The 1996 original design of the Ford Ka still looks like a heap of hideous fugly junk! Even about 2-3 years after it's been replaced with a better looking design, there are still way to many of the grotesquely awful original Ford Ka's on UK roads.

Every one of them needs to be taken away and violently destroyed.

Anyway ... that's off-topic. The new logo for Windows 8? Meh!

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Re: still looks breathtakingly awful

Actually, it's getting worse. I think the original logo was just one colour, but people have now started shading the areas differently and this merely strengthens the perception. Check out the logo as used on http://www2.sainsburys.co.uk/activekids/.

I thought there was a law against the depiction of minors performing sex acts?

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Pint

Re: Err...

Bad example. The original Ka is still a mess. They took an a previous generation Fiesta platform, then stuck plastic to it in all areas.

Another example: The Olympics 2012 logo. Still looks like Lisa Simpson performing a sexual act. Still looks awful. I can't believe they stuck with it.

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Anonymous Coward

Re: Re: Err...

The original Ka wasn't that big a gamble as it was a complementary model to existing models. They already had the Fiesta for sale that it was based on, it was almost a styling exercise to dip their toe in the water with "New Edge Styling" such that they didn't repeat the same mistake in launching the Ford Sierra in 1982 to a market that wasn't ready for it.

I'd say the Focus was more of a gamble, as it was going after the conservative mid rangers. They even kept the Escort alive just in case it backfired.

I actually think that the old Windows 1.0/2.0 logo looks more Metro-ey, with different sized panes.

http://en.wikipedia.org/wiki/File:Windows_1.0_logo.svg

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Re Olympics 2012 logo

Is the purpose of these logos to be liked?

Or is being recognised more important? Being talked about?

Is the aim to evoke a positive response for the product (rather than the logo itself) - in the case of the Olympics, who doesn't like at least one of Lisa Simpson and blow jobs?

Design / marketing's not my area so I'd hesitate to suggest that the people who do do this for a living are doing it wrong.

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So

I can draw 4 quadrilaterals and fill the colour, and I can make up bullshit... How do I get a job in Marketing?

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Anonymous Coward

Re: So

I was done in mspaint too

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Go

Dude, you are getting a ...

That dell logo is the most annoying thing I've ever had to look @..ever.. Perhaps also one of the most effective because of that fact. The flag is horrible, and has to go, but perhaps this is a case of any publicity is good publicity...we are talking about it.

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FAIL

Metro

Looks like Metro Tiles to me. BLEH!

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It's a bit...

...St. Ivel Gold isn't it? With a bit of Lurpack lurve for the colour scheme perhaps?

Will the tag line be:

"I can't believe it's not Windows!"

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Facepalm

My first impression...

Finland, Finland, Finland, The country where I want to be, Pony trekking or camping, Or just watching TV.

Why do graphics designers over think things?

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Coat

My first impression...

Was of a fallen over flower in a pot...

Just me then?

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Paris Hilton

Re: My first impression...

and a guy called Linus Torvalds comes from Finland.... I'm sure there's a connection there, but I can't quiet put my finger on it. Perhaps an albatross would have been better?

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Re: My first impression...

Ah, so the subliminal message they are putting out is "Windows is Finnished"

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Re: My first impression...

fallen over flower in a pot...

LOL! Very funny! Glad to seem some humour here instead of all the iHatred.

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back to where it all began

straightened out and added perspective to the original logo - great stuff

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Did they put the window in perspective and give it sharp corners so as to avoid a problem with Apple? Just asking because it certainly might look enough like an iPad, or four, to draw the attention of Cupertinian hell hounds if MS hadn't made that choice.

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Pint

... and now I'm confused

That logo looks suspiciously like my usual workspace on the laptop I am posting from right now, in negative: TWM with a light blue-green background, with 4 xterm widows, one at each corner.

I originally posted that arrangement* on 4chan some years ago and I still have the screenshot, so I might even have proof of prior art. Should I sue?

*very efficient, since you ask. You can arrange the reduced windows between the xterms, plenty of space.

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fzz

Reminds me of BSoDs

So what a fitting logo.

What'll the Office logo look like, 4 pale blue zeros? Maybe one can be a square, one a circle, one an oval and the last an egg.

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Paula Scher is the Principal at Pentagram

>> "One of Pentagram's designers asked, “Your name is Windows. Why are you a flag?”"

Dear editor: This quote was from Paula Scher, the Principal of the design firm (Pentagram), highly celebrated as one of the top Graphic Designers in the world, not "one of Pentagram's designers." She runs the company, I'm sure she didn't actually do the design (I'm not sure how I feel about the actual design yet). Still, look her up on wikipedia, and please give her credit like you gave Sam Moreau a name and title next to his quote.

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Happy

Re: Paula Scher is the Principal at Pentagram

Sam Moreau is the writer of the blog from which the information in this article was taken, so he has been given 'credit', as he ought to be according to established standards.

If you look carefully at the article, the word 'blogged' is in a mid-blue font. You may have thought that this was a crude attempt at the use of graphic design aspects by the author. It is not, it is an indication of technical functionality. If you click the blue word, you will be taken to the blog which is the source of the article.

In Sam Moreau's blog, Paula Scher is given full credit for the design. So, unlike you, I am sure that she actually did the design. Also, a link is provided to Pentagram (using the magic blue word technique) in case anybody wants to read more about Pentagram.

Personally, I'd be more interested in the team that designed the cardboard box that the computer ships in, because they really are interesting and very useful.

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New light through old windows?

Looks like tiles indeed. Clever, but probably too subtle for most folks.

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Re: New light through old windows?

All the windows fanbois and shills are squeezing a 'tee-hee-hee' from the lungs as they look at the logo. Bunch of grade school girls blinking their lashes and giggling at the Win8 mock-ups.

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Anonymous Coward

A whole day

If MS could spend a whole day 'briefing' the design company about what they wanted, why couldn't they just go the last yard and design the damn thing themselves?

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Light blue means

It's a boy! Congratulations.

I'm grateful that somehow, the perspective keeps leading my eye to the left, away from the company name. Someone earned every bit of the five minutes spent doodling.

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Facepalm

"Back to its roots"

Nope, it's forward to Metro.

They've obviously decided to carry on digging.

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I think

They just ran out of yellow and Magenta ink.

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Anonymous Coward

Re: I think

Even MS can't afford to squander yellow and magenta ink from their inkjet cartridges. That tells you all you need to know about HP and Canon prices...

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Finesse

While it's a simple design it lacks finesse.

The typeface is horrible and the windows are out of proportion as a simple visual device.

However, to have corrected those to create the real subliminal messaging that excellent graphic design brings to "marketing" would have made it Apple'ish.

So, to reflect the true value of Windows the designers were left with no option than to create something second rate, visually.

One of Steve Jobs' strengths was a strong understanding of visual impact.

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Anonymous Coward

"One of Steve Jobs' strengths was a strong understanding of visual impact."

Eh? W O W. And here's me thinking Slackle has 1000's on the pay role, but everything was down to Jobs!

Go Woz!

Binned! Next comment........

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Anonymous Coward

Compression

Can we see a version that hasn't been completely trashed by JPG Compression?

No logo is going to look good like that!

PNG please!

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Pint

Re: Compression

I absolutely agree. The official one on the 'Building Windows 8 "blog"' is also in JPG. What a horrible sight.

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Anonymous Coward

Can someone please find out how much Pentagram were paid for this? Actually, on second thoughts don't. It's probably about ten times what I earn in a year and I'm already feeling grumpy enough, this morning.

Surprised no-one has picked up on the "Redmond, start your photocopiers!" aspect of this; namely Microsoft abandoning garish rainbow-coloured logo in favour of a more understated monochrome one... only a decade or so after Apple did similar.

[Oh noes. I has dun a fanboi!]

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Facepalm

@ madra

Dunno, but a company I worked for had a new logo designed by graphic arts consultants and it cost about £50,000 we understood. We did not just get the logo for that though, we also got several pages of unparalleled bullshit about the inspiration behind it.

The logo was simply the company's initials (two letters), one in red and one in white, on a blue circular background.

Everyone immediately discovered that when you photocopied it (on a B&W copier) the red letter came out exactly the same shade of grey as the background, so only the white letter remained visible!

In response to this cock-up the company announced that, although the logo was "perfectly satisfactory for most purposes" they would commission an alternative logo (from the same graphics company!) "for any material that would need to be photocopied". Since practically everything was photocopied at some point, and no doubt would be at the recipient's end too, this was piling BS on top of BS.

I lost my respect for the company, and felt ashamed to send letters with this logo and my name on the same piece of paper. That is how important a logo is.

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Re: @ madra

Indeed. First rule of logo design: make sure it works in black and white too!

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Meh

I was tempted but its just going to get thumbed down into the pavement by Microslaves.

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Trollface

Looks like something you'd see when booting into safe mode... Is MS trying to tell us something about Win8?

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Anonymous Coward

Troll is right!

Your assumptions may not be so!

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Anonymous Coward

Logo

Well, it's the one thing they can make that won't crash all the time!

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Anonymous Coward

Used vista since it's release and it's not crashed once! What you doing wrong?

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I've seen worse. The logo might have been sat on its fat butt as if doing nothing while failing to make eye contact with the viewer, possibly in the form of some animal that goes to the end of the Earth to avoid competition, one that fails to implement basic functionality (I don't know, say - a flightless bird) and poos itself when challenged.

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Facepalm

"the new design brings the software back to its roots."

They can't possibly regress THAT far, can they?!

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Coat

Windows 8?

Why then, are there only 4?

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Headmaster

Re: Windows 8?

In fact there is only one. There are four panes in it.

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Re: Re: Windows 8?

Real windows have panes. Windows is a pain

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FAIL

"Windows really is a beautiful metaphor for computing"

Just. What.

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Well

"Windows really is a beautiful metaphor for computing"

'S true. Windows really is a beautiful metaphor for *Windows computing*:

Breaks easily

Needs constant cleaning and maintenance

Not the most secure part of any home or enterprise

Easy to see through (especially when you're selling double glazing) but hard to avoid

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Anonymous Coward

Re: Well

.....because every other os doesn't do those things? Eh?

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