ICANN snubs critics, opens domain extension floodgates Global domain name overseer ICANN has shrugged off intense criticism from big brands and parts of the US government, and will tonight start allowing companies to apply for new top-level domain names. For a hefty $185,000 (£119,500) processing fee – a third of which will be dumped into ICANN's legal defence fund – any company …
How about *.sucks, a TLD devoted to customer complaints against big brands.
The rules of the registry are that trademark owners *cannot* buy their own brand names, which in turn means that anyone going to (for example) www.theregister.sucks can be in no doubt that it isn't affiliated in any way with the well-known brand. Thus, the usual "passing off" argument that brands use to silence their internet critics is whisked out from underneath them.
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
