back to article Nipples and teen lesbians sexy even when ironic, ASA rules

The Advertising Standards Authority has put the kibosh on an ad for Duke Nukem Forever that confronted post-watershed viewers with pole dancers, schoolgirl lesbians and multiple nipple flashes. The ad regulator said it had received 34 complaints about the ad, shown last June, that had questioned whether it was "offensive and …


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    1. Tom 35 Silver badge

      Out of date.

      It was appealed and the ban lifted.

    2. Stephen W Harris


      Money For Nothing... sometimes on airplay the word "faggot" is distorted so you can't hear it. There's also a version of the song without that verse at all which gets played a lot.

  1. Pat 4

    It doesn't really go far enough. In my opinion, the whole game itself should have been banned due to poor taste, poor plot, poor graphics, poor playability, poor design, and being an overall total piece of shite.

    Seriously... I didn't even bother finishing it... eeeeeeech...

  2. Hollerith 1

    The ASA...

    ...the bunch who allowed Body Shop to claimtheir aromatherapist 'research' was 'science' and they could show them in lab coats as if they were the equivalent of medical researchers.

    At that point I gave up on them.

  3. Annihilator
    IT Angle

    Ironic nipples and teenage lesbians

    What makes nipples and teenage lesbians ironic per se?

  4. Anonymous Coward
    Anonymous Coward

    I'm going to need to watch this now


  5. BorkedAgain
    Thumb Down


    I'm offended by all those ridiculous cosmetic ads. "Inspired by Gene Science" means precisely nothing. They could equally well say "inspired by potato waffles" or "inspired by the thought of gullible idiots giving us silly money for cold cream."

    But these are ads that really, actually, do harm impressionable folk who end up believing that a box of hair dye from Asda will give you the results that Cheryl Cole has to rely on four hours with stylists and hair extensions to achieve...

    Go figure. Then consider lodging a complaint with the ASA. ;)

    1. Anonymous Coward
      Anonymous Coward

      I came to the conclusion some time ago that Gene Science was someones name, changed by deed poll.

    2. Shakje

      I get mad at the toothpaste adverts as well. The ones where the actor says "I'm a dentist" while the tiny little text at the bottom says it's a dramatisation. That makes my blood boil because at least in cosmetics adverts pretty much everyone knows it's bullshit, right?

      Can we organise some sort of mass complaint against a specific advert? 100 people or so should set a precedent against them.

  6. Anonymous Coward
    Anonymous Coward

    The problem isn't so much the content though, its getting it rammed down your throat when watching the telly. If others want to go and buy the game or watch the trailer thats none of my business, but quite often you don't get a choice about what ads get shown to you until too late.

    Its right and proper that the public have a say about what ads are appropriate, even if they are wrong in your not so humble opinion. If you want to go and watch porn, then do it in private. I don't want to be constantly surrounded by sexual images. But I guess I'm in a diffent catagory from most of the reg readership not being a 14 year old w@nker.

    Lets be honest, this game was designed to be offensive, at least to some people. That's the whole point of it. Unfortunately, its offensive to everyone else as well 'cos its rubbish.

    1. Matt Bryant Silver badge

      RE: AC

      ".....but quite often you don't get a choice about what ads get shown to you until too late...." Wrong on two levels.

      Firstly, ad campaigns are targeted - they do a deal with Sky/Virgin/ITV/C4 to get certain timeslots on certain channels, aiming for certain demographics. For example, they won't put an ad for Duke Nukem on the buy-crap-jewellery-shopping channels as the audience are largely dim-witted women with zero interest in gaming. But, they will want to target times and channels where programs popular with the demographic are shown (Scyfy, Sky1, etc), so if you happen to like that same type of program then you're right in that demographic.

      Secondly, you could watch ad-free TV such as the BBC. Well, if you have a low threshold for entertainment, that is. Or simply close your eyes and put your fingers in your ears the minute the ads come on. No-one is forcing you to watch pixellated gyrating lesbians with or without their nipples on display.

  7. Cheshire Cat

    As a parent...

    ... I would far rather my impressionable children saw a picture of two girls kissing than a picture of people being blown up by soldiers with blood flying everywhere.

    But then, I'm not american...

    1. Oninoshiko

      That's OK, the ASA is a UK organization.

      But don't let little things like "facts" get in the way of your nationalistic prejudice.

      1. Spanners Silver badge


        An excessive amount of our establishment thinks it would rather be in America than Europe.

        I just look at a map and know that I am a European.

        Boobs before bombs!

  8. Oninoshiko


    "An argument, which if extended, would suggest most male porn stars are actually post-modernist comedians."

    I don't know... have you ever heard Ron Jeremy? He's a pretty funny guy.

  9. Angus Nicolson


  10. Angus Nicolson



  11. Wombling_Free

    Just like the bible then, eh?


    Violence = BIG thumbs up, great, kill people, stone them, dismember, sacrifice your own children to evil gods.

  12. Anonymous Coward
    Anonymous Coward


    I think the 34 people that complained should be investigated as repressed kiddie fiddlers if they thought that was in the slightest sexual and provocative. They have serious problems!!!!

  13. This post has been deleted by its author

  14. R J Tysoe
    Paris Hilton

    "sexist, violent and overly explicit and included imagery which was likely to harm children and vulnerable people" - so a fair advert for the game then.

    The ASA have banned them from showing an advert again, for a game that's already tanked. How likely were they to throw good money after bad by showing the advert again anyway? Oh wait... This is Duke Nukem we're talking about, throwing good money after bad was in the project plan.

  15. graham crocker

    Teenaged Girls Sexually Provocative !!!

    Full marks to the ASA for putting a brake on this disgraceful notion that teenaged girls might be sexually provocative.

    This is clearly a step along the slippery slope of behaviour that could lead to copulation, pregnancy and the continuation of our species.

    What is the world coming to?

  16. AhSoul

    Who even watches adverts anyway? Hardly anyone I know watches TV live these days thanks to Sky+ or the freeview equivalent.

  17. Tom Jasper

    Whoooaaaa - Baby Milk Feeding bottles....

  18. Anonymous Coward
    Anonymous Coward


    If the girls are in an adult club then they will be adults...

    Girls kissing is not illegal, last time I checked/Googled, even at school.

    The only thing not allowed to be shown entering a body is a penis.

  19. Robert Carnegie Silver badge

    I've seen TV adverts for "adult chat line" phone numbers

    (So have you)

    And they are cartoonish and over the top.


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