back to article One per cent of world's web browsing happens on iPad

The iPad now accounts for over one per cent of worldwide web browsing – and in the US, that figure jumps to 2.1 per cent. So says the latest Net Applications NetMarketShare report, which also adds that mobile browsing has surpassed 5 per cent worldwide (over 8.2 per cent in the US). Worldwide iPad web-browsing chart The …

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  1. jai

    "February of this year"

    i suspect the slow down on the graph in February was more likely due to potential new-buyers waiting for the iPad2 launch

  2. Leeroy
    Meh

    Devs

    I assume they are accounting for the probably quite large number of web developers using iPad emulators to test sites and check how other sites are handling certain limiting features ?

  3. craigj
    Stop

    Is nobody seeing what I'm seeing?

    Despite more and more android devices being sold, overtaking iDevices in the phone market, their use on the web is meagre.

    I think a big chunk of these android devices being sold are low end phones, whose owners are not using the web (or even apps?)

    Therefore when the android fanbois go on about beating apple, they are actually just quoting sales figures for devices in a market that apple currently doesn't compete in (low end phones).

    1. Eddy Ito
      Go

      No, we all see fine

      "... in a market that apple currently doesn't compete in (low end phones)."

      Perhaps you missed this:

      http://www.apple.com/iphone/iphone-3gs/

      I'll sum up for you. It is: a $49 iPhone, competing in the low end phone market, perhaps the most brilliant stroke Apple's marketing department has had and far better than changing everything again and again and over and over ad nauseum.

      Oh, if the owners aren't using the web or apps, why would they get anything other than a phone? Perhaps the big reason both iPhone and Android are growing is because they have both broken the business market which is unfortunate for RIM's Blackberry.

  4. Select * From Handle
    Thumb Up

    It would be good to see that graph with a ipad sales graph.

    because with the February dip it looks like people get bored with the ipad. then in march after everyone has been paid and has money in the bank "finally" after the xmas spending spree. they have then gone out and bought into the ipad fad.

    you would even be able to map out the Sales to bored ratio :D

    i.e. 1 in 2 ipadders get bored after a month of their fan slab.

  5. TonyHoyle

    How are they getting the figures?

    There's no central database that logs every time you go to 'ipadporn.com'.. the only thing I can imagine them doing is reading the logs of a bunch of websites.

    Of course by picking the websites carefully they can say any damned thing they like, depending on who payed for the 'survey'. It's not that long ago we were seeing articles on this very site saying how the corporate world was enamoured with blackberries they'd take over the world...

    Next week someone else will release a similar report saying Android has most of the market. The week after Windows Mobile...

    1. cloudgazer

      browser idents

      Every HTTP connection you make includes a browser ident, every http you request is sent in plain-text, iSPs can and do keep track of such things. Google alone has enough data to form a good estimate of general web use, and they're unlikely to adopt a pro iPad slant now are they?

  6. AJames
    Facepalm

    Fact-checking fail

    Oh come on, nobody with any common sense could believe that 1% of the entire world's web browsing happens on a very expensive premium tablet sold mostly in the USA. Where are your fact checkers, el Reg?

  7. Martin Hill
    FAIL

    We are comparing operating systems

    @m gale,

    As usual, Android boosters only count the iPhone and compare it against all Android phones, tablets and mini tablets as you have done with those Statcounter stats.

    However, if you are going to group all those devices together by what operating system they run, then you need to group all iOS devices together - the iPhone plus the iPod touch and the iPad. When you do that you see Statcounter's graph shows the same increasing dominance of the iOS platform that Net Applications shows.

    Take the blinkers off, mobile operating systems are bigger than just the small smartphone segment.

    Leavingcout half of the iOS platform in your comparisons is as bad as only counting laptops when comparing Windows against Linux and Mac OS X.

    -Mart

    1. M Gale

      Uhm..

      ...I did? Results are the same. Granted I was comparing "Mobile Browser" rather than "Mobile OS" as you suggest, but even when you select OS from the dropdown menu rather than Browsers, and then compare "iOS vs Android" rather than "iPod and iPhone vs Android", the only thing that happens is the same trend shows up in an even MORE pronounced manner. In fact by my somewhat unscientific guesswork, that graph indicates Android will pass ALL iOS devices, globally, in about a month or two from now. Don't forget that while Android has been on tablets for much longer than iOS, these have all been unofficial, hacked-in dodgy versions. Officially, Android hasn't been on tablets for very long at all. Come back next year and we'll see what the usage and sales patterns are.

      Blinkers? I'd suggest the same, matey. I'd also suggest using the "reply" button. I have better things to do than hunt through a comments section.

      1. Arctic fox
        Thumb Up

        @M Gale Re "Uhm"

        I see from your reply on the same point that we "paralleled" each other! I will admit that although I had the impression that what the graph shows us actually was the case, it was not until I set the display to make precisely that comparison that I realised how stark the contrast actually is. The next couple of years in "tab space" are going to be very interesting. What with hardware development roaring ahead (eg Nvidia's KalEl quad-core offering), the Android os doing gangbusters and seeing what impact Win8 has in the tab market end of 2012/beginning of 2013, it is pretty certain that we are only just seeing the beginning of a *serious* disruption/paradigm shift in the personal computer/mobile communications market. I should also add that although the received "wisdom" here at El Reg says that the upcoming Nokiasoft phones have to be greeted with howls of "Fail", "Nokia's been borged". "Elop is Ballmer's bumboy", "Micro$oft", etc etc it *is* just possible that Nokia may succeed in making positive waves with their "mangoed" WP7 phones. If that happens the market is going to get even more "complicated"! I speak BTW as the happy owner of a Desire Z - I just get fed up with the insistent beat of "Do you wanna be in my gang, my gang, my gang, do wanna be in my........." that we see so much of on some threads. I do not wear anybody's "colours", I just want to read about and discuss tech and sometimes get the impression that that is too much to ask!

    2. Arctic fox
      Happy

      @Martin Hill "We are comparing operating systems". By all means let us compare......

      ...........operating systems. If you go to StatCounter Global Stats at:

      http://gs.statcounter.com/#mobile_os-ww-monthly-200812-201106

      ......you can set the graphical comparison to display the various flavours of os. If you set it to display only iOs and Android for the period from Jan 2009 up to the present you will see something very interesting. Whose os is exhibiting a positive slope and whose is exhibiting a negative slope over this time period taken as a whole? I'll give you a clue - you will not like what the graph shows you.

      1. Martin Hill
        Megaphone

        Not according to this graph

        Here is a graph of web share of all iOS devices vs all Android devices over the last 10 months:

        http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=9&qpcustom=iOS,Android,Linux&sample=29

        As you can see, iOS is currently at 2.63% which is 3.65x greater than Android at 0.72%

        A month earlier, iOS was at 2.38% vs 0.76% for Android which was only 3.13x as larger than Android.

        Notice that Android has actually lost 0.04 marketshare points. Android has dropped 5%, while iOS has increased its share 10%.

        The StatCounter graphs you are so fond of quoting are not counting all iOS devices. However, Net Applications is comparing all devices when it compares operating systems (as it should).

        Again, you need to take off the smartphone blinkers. Both Android and iOS run on tablets, mini-tablets and smartphones and the vast majority of apps run on all of them (most iPad apps are universal and thus also run on iPod touches and iPhones and of course smartphone apps are almost all that is available for Android tablets).

        However, when all is said an done, both of these web metrics firms are only counting web page visitors. The most accurate data comes from the likes of NPD, IDC and ComScore who actually count unit sales and do surveys of end users and all of these analytical firms confirm that Android has lost around 6% marketshare sequentially in the USA in the last month while the iPhone has surged by 40%. Likewise ComScore reports that the number of active iOS devices outnumber Android devices in the USA by 59% and in Europe by 116%. See my post on the previous page for more detail of these stats.

        Face it, the days of Android's rapid ascension are behind it - Android has now plateaued and even lost share in some segments.

        -Mart

  8. Rufus
    Childcatcher

    How do they measure?

    If it's by sniffing the User Agent from the header, they are likely to be under reporting more configurable mobile devices. For example my mobile browser currently reports itself as:

    mozilla/5.0 (Macintosh; U; Intel Mac OS X 10_6_3; en-us) AppleWebKit/533.16 (KHTML, like Gecko) Version/5.0 Safari/533.16

    It's not easy to tell from that string that I'm running a standard Android browser with the "mobile view" toggled off, and I suspect it will be recorded as a hit from a Safari browser on the Mac.

    That's before you muddy the water further by those mobile devices that allow you to install other browsers i.e. Mobile Opera etc.

  9. Anonymous Coward
    Anonymous Coward

    Stats are stats etc

    Just looked at the stats for one of my sites. It lists iPhone rather than iOS - and it shows at this moment that in the last 24 hours 2.08% visitors were using a iphone/pad whereas only 0.45% were on Android.

    Android's figures have barely changed over the last month and I don't recollect it ever passing 0.5%. iOS fluctuates between 2.0 and 2.2% and hasn't been below 2% for a while now.

    Not scientific I know - but...

  10. Iad Uroboros's Nemesis
    Holmes

    1% is experimental error

    EOM.

  11. Rob Dobs
    FAIL

    bullshit! this data is not worth garbage

    BULLSHIT!!!

    I call bullshit on this graphic and its data.

    I do not believe that HP/PALM have simply disappeared from the market.

    They had 3-10% of market in recent studies... now they are less than .01%?

    Bullshit, not buying it article is total fail and CANT be based on FACT.

    Not to mention all the very MOBILE toshiba, etc netbooks that are clearly used for web browsing more than any other use.

    1. cloudgazer

      Netbooks are excluded

      Mobile Toshibas just like MacBook Airs run big grown up browsers, not mobile browsers, so their idents are indistinguishable from desktop computers. Thus these graphs do not include them - but not for any evil reason, they just can't distinguish them.

      As for HP/Palm, they're pretty much screwed in the US these days - they may have 3% of the existing US smartphone base but the people who own them are people who just don't care about smartphones - they're not being used much for browsing and they have sales so low that Nielsen don't even bother giving them a line on the graph.

      WebOS is currently an ex-parrot.

  12. Anonymous Coward
    Joke

    web browsing on the iPad...

    ...cos theres f*k all else you can do with it ;-)

  13. krkr8m

    Android

    A large percentage of Android phones run with a different user agent than Android. I currently switch between being viewed as an iPhone, a Windows PC and a Mac OS-X PC. This is a large percentage of the Android community since the option comes stock on many Android phones.

    We need an Android icon.

  14. FrankAlphaXII
    FAIL

    1%? Seriously?

    Honestly, more web browsing is probably happening on Netscape 7, Konqueror, SeaMonkey, Camino, Safari for Windows, or Lynx than on the iCult's devices.

    Im really sick to death of the "Tablets will rule the world" claptrap almost as much as Im sick of people referring to overpriced distributed co-location storage and grid computing services with absolutely unacceptable Service Level Agreements as the mysterious sounding "Cloud" and how this "Cloud" will make the traditional PC obsolete. Well the "cloud" is the internet, and the internet aint exactly safe nor is it completely reliable. These "cloud" marketing types never have a good answer to that one.

    As ive said in previous posts, Tablets have some very limited useful applications, we (the US Army) used them in Iraq for "Blue Force" tracking and secure email for dismounted troops that would have found a traditional laptop extremely cumbersome, they're also great in healthcare (esp. hospitals) for the same reason, but for the most part, they're just shiny toys for rich people to show off.

    But seriously guys, was it a slow news day in the IT world? I mean come on, a story about how a niche product has 1% browser market share? Really?

  15. the-it-slayer
    Meh

    Forget the apple vs the world debate - what about remote access?

    Yes, I'm posting here on an iPad as we speak. The bigger truth is that overall web browsing on slabs won't go up tremendously until god damn 4G arrives. 3G is painful while on the move at the best of times.

    People forget the Android category is becoming a flooded Market with every manufacturer jumping on the bandwagon. You'd think that would jump past iOS? Nope. I'm more interested in RIM and MSs progression. The nonplaybook? It's being touted as the king of flash enabled devices. More p0rn for them and keeping that industry alive for a little longer.

  16. Khephren

    Just mobile?

    Am I missing something? is this just about 'mobile web browsing', 'cos there should be some actual desktop data in that pie chart somewhere.

  17. bazza Silver badge
    Paris Hilton

    Redressing the balance

    Posting this from Firefox on a Solaris 10 VM on VMWare on Win7 64bit on an AMD CPU.

    Nope, the pie charts ain't changed noticeably.

  18. Anonymous Coward
    Happy

    stats

    Can someone tell me why the Netstats figures for browser user appear to have lumped 'Safari 4/5 into 'others' for Asia & S. America?

  19. Jolyon Smith
    Mushroom

    Some %'age of that %'age is directly due to the crap browser software on the iPad/Phone...

    1) Watch in amazement as your device searched Google for the wrong thing because it's "suggestion box" thinks it knows better than you what you wish to search for and infers from a LACK of confirmation on the users part to signal acceptance of it's erroneous suggestion.

    1 in 3 searches performed on my partners iPad are to re-do the search using the term I/we ACTUALLY wanted to search for, NOT what the device decided we wanted to search for.

    2) Be astonished as you "Open in a New Page" a link that you wish to read later, but your device decides you want to read NOW. So you switch back to the original page that you ACTUALLY want to READ, and the device decides that it should RELOAD that page, just in case it changed since you clicked thru that link.

    Then the time comes to read the page you opened via that link, so you jab-jab-jab to "navigate" ("stumble in a needlessly hobbled fashion" would be nearer the mark) to that page, start reading but then... NO.. WAIT... your Jobslab decided you should reload THAT page too.

    I'd estimate that 1 in 3 page loads on my partners iPhone/iPad browser are the result of entirely unnecessary RELOADs of pages that have already been loaded.

    In other words, only 1 in 3 of the page loads are what we actually want - the rest is repetitive or erroneous noise. So to be accurate you should probably slash that 2% to 0.6%. Suddenly things don't look as impressive now, do they?

    It's quite easy to see how the Jobslab has "grabbed" this %'age of web traffic.... that's literally what it does: While every other browser is doing it's level best to streamline the user experience and minimise unnecessary network round trips, the Jobslab browser goes out of it's way to sacrifice user experience to inflate it's own stats.

    1. Anonymous Coward
      Thumb Up

      Hmmm

      I suspect that "it's a conspiracy!" is stretching it a bit, but your comments on iOS safari are bang on. Much work required there...

  20. Quidam

    I believe it

    it's probably true - that's because the appletards need to keep surfing to non flash sites, so they have to browse even more than anyone else, till they find the jobsian non-flash utopian world

  21. alwarming
    Devil

    Missing the interesting stat.

    (which is, luckily, not that easily captured):

    (Spending ability) X (browsing habits). So even if platform A gives me 50% more hits than B, but on an avg a B user is 200% more likely to spend a penny on my website, I would "tune" my website for "B" rather than "A".

    Thanks privacy gods, the last of them.

  22. DPWDC

    Excellent!

    I'll now devote just 1% of my acceptance testing to iPads

  23. Anonymous Coward
    Anonymous Coward

    What do the stats really mean?

    What is iPad/iPhone browsing figure as a % of total web use?

    If one assumes most apple devices use safari and many iPad/iPhone users will also have a desktop/laptop then their preferred browsing device will surely be the one with a larger screen, full size keyboard and mouse reserving the poorer iPad/iPhone experience for when the alternative is unavailable. And I guess there are a fair number of apple laptop/desktop users who don't also have iPad/iPhone. Netmarket share says 7.4% of web use is through safari (primarily apple users but also web developers using WinSafari to check sites work OK).

    I find it hard to believe that as many 1 in 7 web accesses via Safari are iPad/iPhone.

    And Statcounter puts Safari share at 5% so why is netmarket reporting 50% higher? One or both must be wrong.

    My personal experience is that, on smartphones of any variety, browsing standard web sites is a PITA. Only really worth bothering when there's a mobile version of the website.

    I'm sure there must be some distorting factors out there like webmail vs email client usage. I guess webmail counts as "web access" whereas a non-web email client is internet access but not web. Similarly mobile mapping Apps need not be "web" but constitute internet accesses. I use email and mapping apps much more than browser on mobile.

  24. Anonymous Coward
    Anonymous Coward

    And to put things in perspective...

    Microsoft's IE Countdown site still shows IE6 at over 10% of web usage - ten times as much as iPad.

    Amazon, Google, 37signals and Wordpress have all dropped (or announced imminent plans to drop) support for IE6.

    So if a platform with 10% of the market is one major organisations can disregard, how much effort should be expended to ensure compatibility with a platform representing only 1%?

    One might even argue that Adobe have dropped support for the iPad... even if not from choice. An acknowledgement by Apple that the iPad is not able to support the de-facto internet standard of Flash perhaps?

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