It's all evil
St Jobs seems to have been riled that Google is stepping on his toes in territory he reckons he owns, but it goes much deeper than that. It's the capitalist desire to become a sole, monopolistic dominant force with no alternative choice which is the true evil. Most mega-corporations seem to have that goal.
I have no problem with making money, profiteering, nor with proprietary product, but I do have a problem with lack of choice, even if that is with another proprietary manufacturer.
Google IMO are far more evil than Apple and Microsoft. Google seeks to dominate the entire interweb and communications medium from browsing, email, storage through to OS and communication devices and all to generate advertising revenue through profiling. Microsoft would rightly get slammed if they kept copies of everything a user produced, posted it back to Redmond where the data was mined and users were profiled, but Google can do that behind closed doors while hiding behind it's "do no evil" claim. Google is rapidly expanding, running web sites on their own servers ( see other El Reg article ), taking control of ISP email ( Virgin Media and others ), no doubt by offering sweet deals. Expect them to be looking at supermarket store card data, handling ID Cards, national databases, identity and vetting, and so on ( they do have better infrastructure than others ) and once they have PayPal, banking and auction sites captured what more is really left ?
It all looks so innocent, can easily be spun as "it's great for customers", and customers often feel that it is, but no one outside the Chocolate Factory truly knows what Google's full plans are once they've captured the market, and once they have control of 'everything' it will be very hard for any alternatives to emerge or compete.
"Do no evil", my arse.