Irony and Apple.
I was once going to buy an Apple MacBook, because it wasn't too pricy at £600 at the time and wasn't too big - only a 13" PowerPC based system. It was a period where Apples laptop marketshare was growing.
But then Apple got rid of them, so I didn't bother. Netbooks came along a year or so later, problem solved.
So isn't it ironic then that Apple officials come out with stuff like this:
"When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens... not something that we would put the Mac brand on, quite frankly. It's not a space as it exists today that we're interested in."
So basically, he's finding reasons to slag off exactly what it was that was giving Apple good growth in the laptop market - small systems that weren't too big to lug around. Instead we now have jokes like the MacBook Air which fill no niche and are rediculously expensive. It's also quite funny when you read those comments in the context of the iPhone.
Apple is a company that makes things differently, sometimes that works as with the iPod and the iPhone, other times, they just don't get it as with the MacBook Air and the dropping of their smaller laptops. They keep going based on those successes, but they are a company that is self-limiting in that they ignore or outright fail to embrace countless opportunities that would, by now, have let them catch up in size with Microsoft.
Their arrogance is their worst enemy, it's a massive limitation on growth for them, and ultimately with too many wrong steps it could one day lead to their demise altogether as it nearly did in the 80s and again in the 90s.