They are not protecting HER identity...
they are protecting the identity of the real Pudsey Bear. This woman obviously seeks to entrap fans of the genuine Pudsey in some form of honey trap. She even admits she has managed to get £4000 that way already!
Jobs icon cos I've never used it before and can't be bother to come up with some dubious claim that "iJobs reckons the name is more important than the thing" argument.