back to article Phorm boss blogs from a dark, dark place

Phorm boss Kent Ertugrul has launched an extraordinary attack on critics of the snooping technology used by his company to target internet advertising. His website, the pithily-named Stop Phoul Play, describes criticism of Phorm as a "smear campaign" and people who make such complaints as "privacy pirates". The Register even …

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  1. Dennis
    Alert

    @ By MinionZero

    The next step is leaving laws wide open to allow for ever more feature creeps, so ever more people can dream up reasons to monitor everything people do and say online. Then they can slowly over time start to add more hidden punishments like restricting government jobs and government contract jobs to only the politically loyal people. Hold back opponents. I'm sorry your company cannot have this government contract as you employ 3 people who have openly protested online against the current government. This shows your company and employees are not behind the current government and so your company will not get this contract or grant. This will force any company wishing to win government contracts, to weed out anyone politically motivated. That will also help them rid themselves of anyone potentially willing to back the formation of unions to force more fairness out of employers. We have seen that so many times throughout history. Now the police state will be able to gain this kind of information like never before. No one will be able to stand up and speak out against government or job conditions in the future, without risking loosing their jobs or getting punished and held back in other quite ways. How long before we have profile lists sold to companies containing lists of names of people who complain about job conditions online. That would be useful when interviewing people. That would really help avoid empolying anyone who many speak out and stand up to the boss about treating employees with some fairness. Thats just one example of so many ways to manipulate people into silent acquiescence.

    You may not have noticed these news events recently:

    Unions and politicians threaten action over employee blacklist

    The glittering list of contractors accused of using the ‘construction blacklist’ to vet potential employees are bracing themselves for the legal and political fallout.

    http://www.cnplus.co.uk/hot-topics/legal/unions-and-politicians-threaten-action-over-employee-blacklist/1994975.article

    Call for action over rampant blacklisting of workers

    The Government was urged to take immediate action today to outlaw the blacklisting of workers after new evidence that the practice was "rampant".

    http://www.telegraph.co.uk/news/uknews/4948344/Call-for-action-over-rampant-blacklisting-of-workers.html

    You talk about what can potentially happen. You're too late

  2. 7mark7

    @There is a contact us link....

    Phorm never respond. That link is just an exercise in collecting e-mail addresses and IP's.

  3. Anonymous Coward
    Anonymous Coward

    conflation of privacy and piracy

    seems very odd to me - I think he's losing the plot

    perhaps he won't mind if I conflate Kent and moron?

  4. Michael H.F. Wilkinson Silver badge
    Coat

    @Andy ORourke

    Should that not be:

    Phuck oph Phorm?

  5. Ad Fundum
    Thumb Up

    I want in!

    I used their contact 'phorm' (geddit!) to ask if I could be added to the list of "Main Characters". I've always been against them and I want in! the text is included below - feel free to borrow the text and drop them a line and see if they will add you to the list of pirates:

    "Hi! I'm writing to ask if I could be included in your list of "Main Characters"? I've written lots of articles and blog entries against your deep packet invasive technology, and I read The Register every day! Please add me to your list and I promise I will keep writing articles against your spying. Thanks, Darren"

  6. David S
    Pirate

    Flawed on so many levels

    How exactly are they planning to target adverts based on our browsing habits anyway? Will I be served ads for Igglepiggle blankets while my three-year-old son gets Hanna Montana merchandise, my teen son gets IT-related spam and my thirteen-tear old daughter gets dodgy pr0n links? We share the same internet connection, and yet our tastes and interests differ about as widely as any bunch of people you might pick at random.

    So it's pointless, right? As targeted as a splattergun, surely?

    Here's another thing: I called my ISP yesterday to ask for reassurance that I could be opted out of Phorm and nobody I could be put through to had even heard of the organisation. I had to explain to their customer service people all about the background and why I was concerned. To their credit, they ALL expressed the opinion that it sounded like a really bad idea, but nobody could reassure me. I feel a letter coming on...

    Privacy Pirate T-shirt FTW. I'd buy that for a dollar.

  7. Anonymous Coward
    Pirate

    "Privacy pirates" (TM)

    If Phorm goes out of business I'm sure he could get one of those well-paid jobs at one of the Hopme Office agencies. He has the right attitude to criticism - though a lucid turn of phrase might be a disqualification given they all talk in Birtspeak.

    - Avast ye!

    Privacy Pirate

  8. Anonymous Coward
    Paris Hilton

    Smear Campaign?

    Why is it that Krud seems like the smear on the bottom of your shoe?

    Even Paris knows to scrape stuff like him off her shoes..

  9. Alan Fisher
    Pirate

    Privacy Pirate

    I wonder when Kent will figure out just how Oxymoronic that epithet is? Probably never because it's a clever "sound byte" for the media which doesn't have to actually mean anything as long as it sounds snappy

    of course no-one will query or question -> people love their snappy-sounding nonsense and phorm will of course get away with it because anyone who objects is a Privacy Pirate, and nobody wants to be one of those now do they???

    Yarrrrgh!

  10. Anonymous Coward
    Flame

    Privacy Pirates

    Where's Roger Daltrey when we need him most? <snigger>

  11. Anonymous Coward
    Paris Hilton

    @ The virgin fan toby robertson

    "oh, Dave BT? I don't want to come across as a Virgin fan (in fact I think they're just as bad as the rest) but their only saving grace is that they won't use phorm"

    Should read The Reg a bit more often. http://www.theregister.co.uk/2009/04/22/virgin_media_phorm_nma/

    Virgin are not only in bed with Phorm but they are currently spooning and it wont be long before the cherrys popped

  12. Anonymous Coward
    Anonymous Coward

    Cheerio

    I've followed Phorm since before they even reached the public view. I've even had some (I cannot stress how small this "some" is) sympathy with them, partly as I knew some junior employees who worked their arses off.

    But this looks fundamentally broken to me. At what stage does a corporation start deliberately smearing it's critics instead of engaging them ?

    This is the sign of a company in it's death throes. It just is. The phorm I knew was so cocky, so full of itself, that it simply would not have stooped so low.

    This is from a company that used to openly boast (within office walls anyway) about it's control over the Home Office and scoff anyone who dared question them. Guess what ? You lost. Game over boys. How the mighty have fallen.

  13. Barry
    Coat

    LMFAO

    HA HA HA HA HAHA HA HA HA HA HAHAHAHHA etc etc etc

    The stop phoul play site should be nominated for best comedy site 2009.

  14. Anonymous Coward
    Thumb Down

    @toby robertson

    Er...Virgin? Are you sure about that? I seem to recall that almost from day one there have been three major ISPs in talks with Phorm: BT, Talk Talk (Carphone Warehouse) and...wait for it...Virgin Media. So far, only BT seems to have gone as far down the line as actually carrying out trials (illegal or otherwise) and the others have gone pretty quiet on the subject, but I haven't heard any confirmation that they have dropped the idea either.

  15. Ed Blackshaw Silver badge
    Boffin

    'Privacy Pirate' is a rather strong term

    Bordering on the libellous perhaps? (or perhaps slander, as blogs are more akin to verbal diarrhoea than to the printed word).

    I always understood the word 'pirate' to refer to someone who robs and kills on the high seas. Then there is the received meaning that derives from 'pirate' radio (where boats broadcasting music without paying royalties would be positioned in international waters). This would appear to be where the music industry gets its erroneous term of 'piracy' which is basically just copyright infringement (not even theft IMHO as it doesn't deprive anyone of their possessions).

    There would appear to be a rather large leap from those committing a criminal offence under international law, via those committing the much less severe civil offence of home taping, to innocent individuals voicing their concern about the use of their personal data for insidious marketing purposes. It could even be argued that it is Phorm themselves who are positioning themselves closer to the murdering ocean-going scumbags in this scale of criminality.

    SO:

    My question is this - (and IANAL) - How would those people named in this 'blog' from the fine and upstanding Mr Ertugrul, who have been referred to as 'Privacy Pirates' fare in a libel case brought against this paragon of business ethics?

  16. John Smith Gold badge
    Joke

    I did not realise he looks like a young Steve Jobs

    And from comments I have read of the Apple management style in the early 80s, that is not a good thing.

    I pictured a shiny suite and a more jelled hairstyle. With some chunky gold neck chains.

    Technically he's not paranoid. He's delusional. A lot of people are out to get him. Anyone who cares about privacy and understands what a massive invasion of privacy (for private profit) this is for starters. His delusion is thinking if we just understood his company a bit better we'd learn to love it. I think a large chunk of the Reg readership understand Phorm quite well. Being apparently hand-in-blouse with the Home Secretary does not exactly increase my fondness for the man or his company.

  17. Maurice Shakeshaft
    Coat

    Sadly, Ken't suceeded.

    We're all talking about Him and Phorm. Who said there's no such thing as bad publicity?

    That we are fighting for our freedom from illicit and illegal scrutiny makes us Internet terrorists and Pirates. Surely he's right?

    "Alice. put that Rabbit down at once and go and get me some more tarts!" said Kent.

  18. FoolD
    Coat

    Conspiracy?

    Surprise! The Register - a place where IT professionals (the people most able to fully comprehend the systems behind Phorm's DPI) commonly visit and post is against this technology.

    Duh - that may be because they understand the technology and can see through Phorm's PR/spin to see the privacy violations and scope for mission-creep - or even outright mis-use - inherent within.

    There is no conspiracy; any sane person who understands what they propose is against it.

    /coat - maybe it's time for Kent to get his.

  19. Anonymous Coward
    Gates Horns

    no phorm

    I to am with TitanADSL and they are the best with no port bloacking or anything on their network.

    I dont understand why users who dont want phorm want to stay with their ISP just leave.

  20. Ian
    Pirate

    I've already banged in an FoI request

    "The website managers at 10 Downing Street recognised their mistake in allowing a misleading petition to appear on their site, and have since provided assurances to Phorm that they will not permit this to happen again."

    Can The Register get onto 10 DS and ask them if this really is the case? Or is this just more lies and spin from a company who are really doing a SCO when it comes to publicity.

    I didn't couch it in ah-har, Jim lad, I be a privacy pirate, ha ha. But I was tempted.

  21. Anonymous Coward
    IT Angle

    Suggested T&C's

    Why dont Phorm / BT advertise it, using a true description of what it does? It doesnt have to be a long winded technical description and let people opt-IN (with only opt-IN traffic going via the profilers)?

    Sample :

    If you would like us to offer you targeted advertising through our partner websites by us recording every single website you ever visit please opt in to the system by clicking here

    There, that should do it, simple and to the point. Who wouldnt sign up if it was put like that?

  22. N

    @ John Smith

    Being apparently hand-in-blouse with the Home Secretary does not exactly increase my fondness for the man or his company.

    How very eloquently said, couldnt have done it better.

  23. Secretgeek

    I've just had a scooby at the website...

    ....and it looks like something I'd expect to read from the Co$.

    Highly amusing. Thanks for that Kent.

  24. amanfromMars Silver badge

    As Plain as Day ..... a ZeroDay Tool

    "A spokesman said: "Any suggestion of 'collusion' is totally unfounded. We have repeatedly said since these documents were released a year ago that the Government has not endorsed Phorm or its technology.

    "We are committed to protecting the privacy of UK consumers and will ensure any new technology of this sort is applied in an appropriate and transparent manner, in full accordance with the law and with proper regulation from the appropriate authority.""

    Which in not the same as saying that they are not using the technology or that others who would be au fait with it, are not supplying them with ....well, it would be considered privileged insider information in some circles. Although given the State of Everything, they are obviously not much good at using IT.

    However, as convenient as it may be to be able to pharm and harvest intelligence and obviously also "groom" subjects with product/information placements, it is also equally easily used by those who would groom the System to supply Phorm Savvy Beings/Third Parties with whatever they would need/require/want ........ for they would be XXXXStreamly Valuable Allies when Discretion is also a Greater Part of their Valour.

  25. Blacklight

    I'm still missing the point...

    I watched the little presentation they provide on how their system works :

    http://www.phorm.com/about/introducing/phorm_priv_rev4.html

    So, if I visit a camera site, I'm given a camera advert? Now, if I visit a site selling something (anything!) I EXPECT advertisements - in fact, I'm fairly sure the site owner will provide links to adverts of their OWN CHOOSING (Google Adsense for example?). I don't object to most adverts (except those full screen/page delay bloody things) - however I DO object to the fact that my browsing would be routed via a third party, and the content altered 'in flight', and I'm "just" the browser, not the content/site owner!

    I would heartily recommend all site admins get an SSL certificate - they aren't expensive, and they'll stop Phorm (or anyone else) rewriting the content as it's all encrypted - unless of course this is a MITM system which is capable of rewriting/recertifying pages - and if it is, then I'm sure we'll all be objecting to someone intercepting banking information etc - not just browser history.

    Do NOT want, am NOT interested.

  26. Pete
    Pirate

    Just impulse bought www.stopphoulplay.info

    any ideas of where I should point it?

  27. Anonymous Coward
    Thumb Down

    Seriously,

    Are they trying to convince me with this site that I want their product?

    Well they just phucking convinced me.

    Dont they realise that the public just dont want this under any circumstances?

    blah blah blah 'it will improve your experience'... yeah right. Buck chasing shysters, phuck oph our network.

  28. Richard
    Thumb Up

    @Pete 16:14

    Kents ringpiece? (:

  29. DrXym

    Phorm deserves its criticism and more

    Sniffing data from packets is akin to spying on someone's TV viewing, or listening to their phone calls, or reading their email, or inspecting the contents of their fridge. And then using that information to deliver targetted advertising.

    The only way this type of intrusion is way moral or defensible is if its opt-in and the participants are rewarded in some way for providing such information. Participants should also be told in plain English some of the potential ways their data might be used.

    If it is compulsary, tied to service functionality, or opt-out results in diminished performance (e.g. because packets are routed another way) then it is a reprehensible imposition and intrusion of privacy. I don't know any way to say it other than the ISPs and phorm should go to hell.

  30. Anonymous Coward
    Happy

    How to opt out your websites

    @Steve Coburn

    "How do you go about opting out websites you run."

    http://www2.bt.com/static/i/btretail/webwise/help.html#how-do-i-prevent-webwise-from-scanning-my-site

  31. Anonymous Coward
    Anonymous Coward

    @Blacklight

    No, you'll only get served Phorm-generated adverts by sites that have signed up to OIX. These sites will have an ad graphic where the content is provided by Phorm, based on what the profiler has previously built up about you.

    So, a camera site is unlikely to sign up to OIX because, as you say, you'd likely get lots of adverts for other sites that sell cameras. As I understand it, you'd only likely see Phorm-generated ads on sites that don't actually sell anything themselves. Phorm astro-turfers, please correct me if I'm wrong. I would suggest that there's always a risk that the OIX-ads you host will be working against you in some way, e.g. if The Guardian ever used OIX, they might find adverts being served for current-affairs sites, which would cause The Guardian to potentially lose customers.

    Some people seem to think that Phorm will over-write other adverts, but that's not the case (again, as far as I understand it). Only sites who host OIX-provided adverts (and of course have paid for the privilege) will display Phorm-related adverts.

    The whole interception thing and lack of opt-in rather than a not-really-opt-out kills it for me.

  32. James

    Phorm is a phront

    for govt snooping.

    ads my ass.

  33. Marcus
    Pirate

    Downing Street petition

    @Ian

    Here's the Downing Street petition, which received 21,403 signatures:

    http://petitions.number10.gov.uk/ispphorm/

    Best wishes

    another Privacy Pirate!

  34. Anonymous Coward
    Pirate

    www.stopphoulplay.info

    @Pete

    You could point it here...

    http://www.antiphorm.co.uk/

  35. Anonymous Coward
    Unhappy

    Holy cow

    This guy's blob is scary - I thought Phorm was frightening before, but one look at his front page and I'm really scared now! All the evidence against Phorm is right there in one handy place.

    Remind me again, was he supposed to be convincing us of how good Phorm is or how dangerous?

  36. Anonymous Coward
    Thumb Up

    Lets show him how annoying adverts are

    Anyone got his address,

    I suggest we all keep a large envelope near our letter box, Simply place all the crap the post office delivers us and when full post, repeat until they can't gain access to their office.

  37. Anonymous Coward
    Stop

    @ Blacklight

    Of course we really have no idea what phorm gets up to with your data, they say they incorporate all kinds of safeguards, but if you check out their patent it boasts about how they can analyse and invisibly alter or replace any or all of your data. Their former CTO boasted that they could 'see all of the Internet'. Remember all the content of every page you browse is available to them. But you do trust old don't-call-it-spyware Mr Ertegrul, don't you? BT and the Home Office seem to.

  38. Anonymous Coward
    Paris Hilton

    I Love Kent's Webwise

    If he was to post on his website, Phorm was Evil, everybody would probably start using it because they would have to believe the opposite.

    Everything I hear or see what this Guy does or says makes me think the opposite must be is true.

    It is not a massive PR team that man needs it's a gag. I love him. He is the best thing for privacy campaigners since we found out one of his last companies was 121Media. Look them up, they are well known to many anti spyware companies.

    Paris because she knows when to keep her mouth shut.

  39. blackworx

    HHOS

    Wow, just wow. The sheer audacity. What an absolute twunt.

    And El Reg: a big +1 from me re. the requests for some kind of generic anti-snooping icon. It could replace the largely superfluous smiley face, with the sad face to be replaced by, oh I don't know, Jackboot Jacqui's head on a swine flu-infested pig's body, eating greedily out of a trough filled with taxpayers' souls. Or something. You might be a bit pushed for space on that one but I'm sure you're more than a match for the task.

  40. John Smith Gold badge
    Joke

    Sun exclusive

    These are pictures of the mysterious man neighbours say has been a regular visitor to Jacqui Smith's London home.

    The man, described as being in his late 30s has a well developed tan and speaks with an American accent. Neighbours say they thought they heard the Home Secretary call him "Trent, or something like that."

    Mrs Smith was unavailable for comment as we went to press.

    Mine will be the one with a CD of the GIMP in the pocket.

    Nothing to hide, nothing to fear, remember?

  41. RW
    Alien

    @ Secretgeek

    Secretgeek: "I've just had a scooby at the website ... and it looks like something I'd expect to read from the Co$."

    Ertugrul is also using the scientological method of "double-curving" attacks by accusing your attackers of the very thing they are attacking you for. Who's the real privacy pirate around here? Phorm, of course (along with assorted jacquismith types). So following good ol' LRH's book'o'nonsense they throw that very accusation back at their critics.

    It wouldn't surprise me in the least to discover that Ertugrul is a scientologist. Perhaps some mole in the movement can investigate and report back?

    Body thetans at the ready, everyone! Prepare to fend off Xenu attacks!

  42. Anonymous Coward
    Pirate

    Friends, what friends?

    Phorm are about to find out how transient 'friendship' with the Home Office is.

    Civil servants will be scurrying to cover their own arses and Phorm can go phuck themsleves as phar as they're concerned.

    On a personal note, I have never been so happy to see a company implode. The personality of the man at the top has enabled Phorm to snatch defeat from the jaws of victory... splendid!

    Yarr!

  43. Anonymous Coward
    IT Angle

    Privacy Pirates

    Phorm: Together with the government we have commercially and de-facto legally appropriated your privacy. To try to take it from us is piracy.

    Your probably a terrorist and pedophile too, so its only right that we check on you.

    At the risk of "aiding and abetting terrorists," if you want to send jihadi email messages undetected, just keep it short, in html, with a linked graphic, no sender name and a subject line of "Is your embarrassingly tiny package holding you back from all night watches with HSBC account suspension?" and no-one will take any notice of the contents.

    Or you could just use the el reg comment form and with the "where's the IT angle?" icon.

  44. Mike Gravgaard
    Linux

    Open letter to Kent:

    Dear Kent Ertugrul,

    Thanks for your very informative Stop Phoul Play campaign (www.stopphoulplay.com) whilst I don't agree with your opinions and I have no intention to use your technology, I think I should make my opinions on your campaign, your technology and your company.

    My opinions are:

    - I don't want my internet activity or my families internet activity profiled for advertising, etc - personally I believe ISPs should be forced to reveal if they use this technology or not (in the same way that cigarettes packets contain health warnings).

    - I don't want to pay to use your technology - this should be optional with signed consent (not assumed consent) if wanted.

    -You seem to have missed out a few people from your "This is who they are" section whom are also against form- i.e. Tim Berners Lee, some ISPs, some privacy advocates and the EU.

    - Please stop trying to argue that your right and we are wrong - a lot of people whom read The Register work in the computing sector and we don't want your technology (is this really unclear?).

    - The BT secret trails were illegal - if you think, this is wrong why not sue the EU for damages (I'm sure the UK government don't take this stand any more but maybe you should ask for their support/opinion??).

    - I don't want DPI technology looking at my traffic - I have nothing to hide but I don't want an unknown stalker especially by a company which previously was involved with spyware - I pay for my connection and whilst I don't like the idea of the government doing this either I feel they have a better argument for it that yourselves (I don't want them doing it either).

    Thanks

    Mike Gravgaard

    PS Please stop.

    Tux cause like him, I want to be free!!

  45. Anonymous Coward
    Happy

    @Pete - www.stopphoulplay.info

    http://www.DoNotTrustWebwise.org

  46. Point

    Old news

    It should be noted that the documents referred to by Baroness Miller and certain other people, which reference conversations involving the Home Office were posted here: https://www.dephormation.org.uk/index.php?page=12 last year. This is rather an old story and one that is being spun out of all proportions. One has to ask why now when the anti-Phorm lobby have been in receipt of this information for nearly a year?

  47. Al
    Flame

    Oh, it's amazing...

    ... do they ever give up? Will they keep crying and moaning even after they're bankrupt?!

    Why can't anyone ever admit that maybe they had a bad idea?

    It's so simple, you CANNOT increase privacy by doing ADDITIONAL reading and processing of data at intermediate points on the route. END OF STORY!

  48. Anonymous Coward
    Anonymous Coward

    Copyright infringement

    Phorm is going to be taken to court over this, too many website owners don't want this to happen and it is their content in the main.

    What Phorm are doing is akin to walking into a book shop and sticking ads into books after reading the books for free. Terms and conditions are all set to change, and Phorm is going to be persona no gratis all over.

    The trick is not to mention Phorm directly so as to give them no validity, just the action of a tap and changing the content of the HTTP packet is not allowed on this site any attempt to do so is considered a breach of copyright.

  49. Anonymous Coward
    Paris Hilton

    blackbeard

    The "privacy pirate" they used comes from a blogger called blackbeard. He pointed out that if your viewing your medical records online phorm and BT would be in the dark brown stuff very quickly if they used automated processing. Phorm did not reply in anyway to that, after all how could they, so i guess thats where "privacy pirate" came from. It certainly must have got there full attention as its the only part of the data protection act which really interferes with there aims and objectives.

    Paris, bet she would like a jolly roger from blackbeard.

  50. Maty

    Pirates?

    Are those the people who want to put their adverts on other people's copyright material without paying? Or are they the people who are against the idea?

    Intercepting ships on the high seas for one's own profit is piracy. Now phorm reckons that objecting to the intercepting of other people's data for profit is also piracy. Biggest load of crap I've read since ... oh yes, Jackie Smith saying the govt is "Committed to protecting the privacy of UK consumers"

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