Evolve or die.
There is not a gamer on the planet that wants a fixed disk for hosting software. Data dump, yes, games, no. Evolve or die. £/GB of flash is really not that far behind that of spinning rust any more.
Toshiba is already going down the pan, dragged heavily by it's 1970's subsidiary Westinghouse that didn't evolve either. One does not have to be a genius to see that the board are clueless on how to save their sinking ship.