Re: dissenting opinion
Lets not forget what happened back before F'em was F'ed.
Comparison and metasearch sites were a real PITA on Google and other search engines as you couldn't search for any product without the pages being full of sites offering to search for that same product for you using a site of varying quality.
So any site that was a metasearch engine - i.e. it was links from an original search through to another search engine got penalised in Google search - and the web was genuinely better for it.
Then F'em with some backers in 'Fair Search' claimed that Google didn't want search competition and so were penalising them unfairly - yes, they were actually saying they were a search engine competitor whose business model relied on their competitor to promote them and they started their lawsuit, very much backed by a few journalists who had a grudge against Google.
Then Google's shopping comparison site started showing on the search results and the whole thing took a new turn with that now being an EU attack vector and a lot of lobbying on both side proceeded.
The F'ems want completely free adverts to be available on the Google search site (yes they have said they want them free) and every other company in the world who isn't a meta search must pay for their adverts, anything less is allowing Google to make money out of them.
Back in the real world companies that want to succeed will spend their time an efforts on their site and brand to become know as the best place to go for their products, whereas F'em is a site that is a pretty crap site that is stuck in the past that devotes nearly all its site real estate to attacking Google - as though that is its new business model(!?). Their hotel comparison page and flight page just complains about Google and yet I'm sure everyone has their favourite engine they usually go to compare these and it won't be Google.
I'm all for stopping the abuse of a monopoly, but not so much about supporting companies who whinge that life is not fair and they should be given a free ride.